本文選題：建筑裝飾流通業(yè)　切入點(diǎn)：營(yíng)銷(xiāo)經(jīng)理　出處：《新疆財(cái)經(jīng)大學(xué)》2011年碩士論文　論文類(lèi)型：學(xué)位論文

【摘要】：建筑裝飾流通業(yè)是伴隨房地產(chǎn)業(yè)迅猛發(fā)展而興起的朝陽(yáng)行業(yè),拉動(dòng)了民營(yíng)經(jīng)濟(jì)的增長(zhǎng),吸納了大量勞動(dòng)力。與此同時(shí),建筑裝飾流通業(yè)也存在諸多發(fā)展上的難題。其中,如何有效地招聘、選拔和培訓(xùn)營(yíng)銷(xiāo)經(jīng)理,成為該行業(yè)最為關(guān)心的話題和亟待解決的問(wèn)題。 勝任模型是一種評(píng)價(jià)分析技術(shù)。研究和實(shí)踐表明,基于勝任模型的選拔、培訓(xùn)、薪酬設(shè)計(jì)和職業(yè)規(guī)劃,能夠提高用人效率,降低人才的跳槽率。 本研究借助勝任模型研究成熟的理論,運(yùn)用行為事件訪談法和統(tǒng)計(jì)分析方法,構(gòu)建了建筑裝飾流通業(yè)營(yíng)銷(xiāo)經(jīng)理勝任模型。該模型包括11項(xiàng)區(qū)分性勝任特征,分別是:自信、成就欲、建立人際資源、談判能力、判斷推理能力、主動(dòng)性、帶隊(duì)伍、人際洞察力和影響力。根據(jù)構(gòu)建的理論模型,筆者編制了《建筑裝飾流通業(yè)營(yíng)銷(xiāo)經(jīng)理勝任水平測(cè)評(píng)問(wèn)卷》,抽取優(yōu)秀績(jī)效和一般績(jī)效營(yíng)銷(xiāo)經(jīng)理各30名進(jìn)行測(cè)評(píng),經(jīng)過(guò)統(tǒng)計(jì)檢驗(yàn)驗(yàn)證建筑裝飾流通業(yè)營(yíng)銷(xiāo)經(jīng)理勝任模型是有效的。此模型為建筑裝飾流通業(yè)科學(xué)地選拔、配置和培訓(xùn)營(yíng)銷(xiāo)經(jīng)理提供了理論上的支持。 秉承著理論運(yùn)用于實(shí)踐的宗旨,在勝任模型構(gòu)建之后,本文提出了應(yīng)用該模型的具體辦法,以實(shí)現(xiàn)科學(xué)有效地招聘、選拔、培訓(xùn)營(yíng)銷(xiāo)經(jīng)理和制定營(yíng)銷(xiāo)經(jīng)理接班人計(jì)劃,在一定程度上推動(dòng)了建筑裝飾流通業(yè)職業(yè)營(yíng)銷(xiāo)經(jīng)理隊(duì)伍和人力資源管理的規(guī)范發(fā)展。
[Abstract]:Architectural decoration circulation industry is a sunrise industry rising with the rapid development of real estate industry, which has stimulated the growth of private economy and absorbed a lot of labor force. At the same time, there are many problems in the development of architectural decoration circulation industry. How to effectively recruit, select and train marketing managers has become the most concerned topic and urgent problem. Competency model is a kind of evaluation and analysis technology. The research and practice show that the selection, training, salary design and career planning based on competency model can improve the efficiency of employment and reduce the rate of job-hopping. With the help of the mature theory of competency model, using the method of behavioral event interview and statistical analysis, this paper constructs a competency model for marketing managers in architectural decoration circulation industry. The model includes 11 distinguishing competencies, which are: confidence, confidence, etc. Desire to achieve, build interpersonal resources, negotiate, judge reasoning, initiative, team, interpersonal insight and influence. The author compiled the "Building Decoration Circulation Marketing Manager competency Evaluation questionnaire", and selected 30 excellent performance and general performance marketing managers for evaluation. It is proved that the competency model of architectural decoration circulation marketing manager is effective through statistical test, which provides theoretical support for the scientific selection, configuration and training of marketing manager in architectural decoration circulation industry. Following the tenet of applying theory to practice, after the construction of competency model, this paper puts forward the concrete method of applying the model to realize the scientific and effective recruitment, selection, training of marketing manager and the establishment of the plan of successor of marketing manager. To some extent, it promotes the development of professional marketing managers and human resources management in architectural decoration circulation industry.
【學(xué)位授予單位】：新疆財(cái)經(jīng)大學(xué)
【學(xué)位級(jí)別】：碩士
【學(xué)位授予年份】：2011
【分類(lèi)號(hào)】：F272.92;F426.92

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