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  本文關(guān)鍵詞： 知名商品 包裝 裝潢 特有性 混淆　出處：《西南政法大學(xué)》2014年碩士論文　論文類型：學(xué)位論文

【摘要】：知名商品特有包裝、裝潢因知名商品的廣闊市場和良好聲譽更易成為經(jīng)營者模仿的對象而造成市場混淆，其法律認(rèn)定對于規(guī)制混淆行為具有重要的意義。但我國對知名商品特有包裝、裝潢混淆行為的認(rèn)定存在著相關(guān)理論滯后、具體因素缺乏可操作性、司法實踐與立法脫節(jié)等問題。本文在界定知名商品特有包裝、裝潢法律屬性的基礎(chǔ)上，通過對其具體認(rèn)定因素的分析，借鑒國外及臺灣地區(qū)的有益經(jīng)驗，，旨在完善我國知名商品特有包裝、裝潢混淆行為認(rèn)定的法律制度。 本文除引言和結(jié)語之外，共分為五個部分，大約27000字。 第一部分是知名商品特有包裝、裝潢的概述。本部分在考察包裝、裝潢功能演變的基礎(chǔ)上，界定了知名商品特有包裝、裝潢的法律屬性，并通過與商標(biāo)和外觀設(shè)計的比較明確了其獨立價值。 第二部分介紹了關(guān)于商品知名性認(rèn)定的國內(nèi)外立法及司法實踐現(xiàn)狀，指出了知名商品認(rèn)定過程中存在認(rèn)定標(biāo)準(zhǔn)抽象以及具體因素認(rèn)定過程中的不易操作等問題。 第三部分介紹了包裝、裝潢的范圍及“特有性”的認(rèn)定。本部分通過對包裝、裝潢認(rèn)定軌跡的考察指出目前其認(rèn)定存在著立法僵化滯后、不足以指導(dǎo)司法實踐的問題。在“特有性”認(rèn)定的分析中，突出了“顯著性”和“非功能性”這兩個因素，并著重介紹了美國在這方面的先進(jìn)理論及實踐經(jīng)驗。 第四部分介紹了“混淆行為”的分析和認(rèn)定，指出在認(rèn)定“相同或近似使用”中反推原則的不合理性、“混淆可能性”理論的缺失以及“混淆”行為判定因素的模糊性等問題。在考察美國立法及司法實踐的基礎(chǔ)上，提出了“混淆可能性”理論及在該理論指導(dǎo)下具體的認(rèn)定因素對于我國立法及司法實踐的啟示。 第五部分結(jié)合《商標(biāo)法》的最新修訂思想，提出了完善我國知名商品特有包裝、裝潢混淆行為法律認(rèn)定的具體措施，包括明確知名商品認(rèn)定的抽象標(biāo)準(zhǔn)和具體因素，擴(kuò)大包裝、裝潢的認(rèn)定范圍，明確包裝、裝潢“特有性”含義及“相同或近似使用”標(biāo)準(zhǔn)以及明確“混淆”的判定因素這五個方面。
[Abstract]:Due to the wide market and good reputation of well-known commodities, the unique packaging and decoration of well-known commodities are more likely to be the object of imitation by operators and cause market confusion. Its legal recognition is of great significance for regulating the confusion behavior. However, there is a lag in theory and lack of maneuverability in the identification of the special packaging and decoration confusion behavior of well-known commodities in our country. On the basis of defining the special packaging and decoration legal attributes of well-known commodities, through the analysis of its specific identification factors, this paper draws lessons from the beneficial experience of foreign countries and Taiwan. The purpose of this paper is to perfect the legal system for the identification of special packaging and decoration confusion of famous commodities in China. In addition to the introduction and conclusion, this paper is divided into five parts, about 27000 words. The first part is an overview of the unique packaging and decoration of well-known commodities. Based on the investigation of the evolution of packaging and decoration functions, this part defines the legal attributes of the unique packaging and decoration of well-known commodities. And by comparing with trademarks and designs, the independent value is defined. The second part introduces the domestic and foreign legislation and judicial practice of the well-known commodity identification, and points out that there are some problems in the process of the well-known commodity identification, such as the abstraction of the identification standard and the difficulty of operation in the process of identifying the specific factors. The third part introduces the definition of packaging, the scope of decoration and "peculiarity". In the analysis of "peculiarity", the two factors of "salience" and "non-functional" are highlighted, and the advanced theory and practical experience of the United States in this field are emphatically introduced. Part 4th introduces the analysis and identification of "confusion behavior". This paper points out the irrationality of the reverse inference principle in the determination of "identical or approximate use", the absence of the theory of "confusion possibility", and the ambiguity of the factors determining the "confusion" behavior, etc. On the basis of reviewing the legislation and judicial practice in the United States, the author points out the following problems: 1. This paper puts forward the theory of "obfuscation possibility" and the enlightenment to legislation and judicial practice of our country under the guidance of this theory. In the 5th part, combined with the latest revision thought of the Trademark Law, the author puts forward some concrete measures to perfect the legal recognition of the unique packaging and decoration confusion of well-known commodities in China, including defining the abstract standards and specific factors for the identification of well-known commodities. Expand the scope of packaging, decoration identification, clear packaging, decoration "unique" meaning and "the same or similar use" standard and clear "confusion" of the five aspects.
【學(xué)位授予單位】：西南政法大學(xué)
【學(xué)位級別】：碩士
【學(xué)位授予年份】：2014
【分類號】：D922.294

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本文編號：1509173