本文選題：攝影業(yè) + 現(xiàn)狀分析　； 參考：《吉林大學(xué)》2008年碩士論文

【摘要】： 佛山攝影業(yè)正處于“快速轉(zhuǎn)型”期,大部分地區(qū)的攝影市場(chǎng)已經(jīng)處于過飽和狀態(tài),再加上消費(fèi)者的要求逐漸提高,市場(chǎng)競(jìng)爭(zhēng)已經(jīng)從原來的價(jià)格戰(zhàn)、秀場(chǎng)戰(zhàn)等轉(zhuǎn)向品牌、品質(zhì)、硬件和服務(wù)。這種讓市場(chǎng)說話,由顧客打分的競(jìng)爭(zhēng)格局將使作為攝影業(yè)主體的影樓從主動(dòng)變被動(dòng)。為此,建設(shè)優(yōu)質(zhì)的企業(yè)人才團(tuán)隊(duì),樹立優(yōu)秀的企業(yè)文化,優(yōu)化系統(tǒng)流程的管理模式,了解顧客的消費(fèi)感受,建設(shè)健全的營銷管理服務(wù)體系,成為影樓新一輪市場(chǎng)競(jìng)爭(zhēng)的戰(zhàn)略思想。用健全和規(guī)范的客戶服務(wù)系統(tǒng)去另辟蹊徑開設(shè)新的營銷模式,開發(fā)新的市場(chǎng)領(lǐng)域,成為影樓的經(jīng)營亮點(diǎn)。本文通過對(duì)攝影業(yè)的主體產(chǎn)業(yè)影樓企業(yè)的生命周期的分析,配合時(shí)代發(fā)展的步伐,尋求適合自身發(fā)展的管理模式和經(jīng)營戰(zhàn)略。從企業(yè)管理、市場(chǎng)營銷手段、人才戰(zhàn)略、創(chuàng)新戰(zhàn)略等幾個(gè)方面去深入研究探索,為當(dāng)今攝影業(yè)發(fā)展找到從小到大,從弱到強(qiáng),“與時(shí)俱進(jìn)”、“長(zhǎng)立潮頭旗不濕”的能力,對(duì)其發(fā)展的研究具有很強(qiáng)的現(xiàn)實(shí)意義。同時(shí),本文對(duì)現(xiàn)實(shí)影樓的客服系統(tǒng)管理的進(jìn)行深入分析,尋其根本,并通過實(shí)踐,實(shí)現(xiàn)構(gòu)想和現(xiàn)實(shí)相統(tǒng)一的戰(zhàn)略戰(zhàn)術(shù)。通過在企業(yè)的實(shí)踐應(yīng)用過程,進(jìn)一步實(shí)現(xiàn)研究結(jié)論和企業(yè)戰(zhàn)略相結(jié)合。讓研究理論能在影樓中更好地發(fā)揮其作用,以提高企業(yè)的競(jìng)爭(zhēng)力和適應(yīng)性。 本文共分五章,第一章是本文的緒論,主要介紹本文所研究之問題的背景、意義以及相關(guān)的理論基礎(chǔ),包括戰(zhàn)略管理、人才管理、創(chuàng)新管理等;第二章論述了攝影業(yè)的主體產(chǎn)業(yè)影樓如今在佛山市的發(fā)展?fàn)顩r,包括從行業(yè)的規(guī)模、增長(zhǎng)速度、產(chǎn)值、發(fā)展方向趨勢(shì)和結(jié)構(gòu)去分析;第三章研究攝影業(yè)在發(fā)展中所存在的問題和其成因分析;第四章對(duì)佛山市攝影業(yè)發(fā)展的對(duì)策建議,按企業(yè)的規(guī)模劃分,通過攝影業(yè)的發(fā)展對(duì)策,結(jié)構(gòu)優(yōu)化,財(cái)稅政策調(diào)整,發(fā)展理念,人才,創(chuàng)新多個(gè)方面去研究。第五章總結(jié)本文。
[Abstract]:The photography industry in Foshan is in a period of "rapid transformation". The photography market in most regions is already in a state of supersaturation. Coupled with the increasing demands of consumers, market competition has shifted from the original price war, the show battle, and so on to brand and quality. Hardware and services This competition, which allows the market to speak and the customers to rate, will change the studio as the main body of the photography industry from active to passive. Therefore, we should build a high-quality enterprise talent team, establish an excellent corporate culture, optimize the management mode of the system process, understand the customer's consumption feelings, and build a sound marketing management service system. Become a new round of film building market competition strategic thinking. Using a sound and standardized customer service system to open up a new marketing model, develop new market areas, become a bright spot of the studio. Based on the analysis of the life cycle of the main industry of photography industry, this paper seeks the management mode and management strategy suitable for its own development with the pace of the development of the times. From the aspects of enterprise management, marketing means, talent strategy, innovation strategy and so on, we can find out the ability from small to big, from weak to strong, to "keep pace with the times" and "keep up with the tide" for the development of today's photography industry. The research on its development is of great practical significance. At the same time, this paper deeply analyzes the management of customer service system in reality Studio, finds its root, and realizes the unified strategy and tactics of conception and reality through practice. Through the practical application process in the enterprise, we can further realize the combination of the research conclusion and the enterprise strategy. So that the research theory can play a better role in the studio, in order to improve the competitiveness and adaptability of enterprises. This paper is divided into five chapters, the first chapter is the introduction of this paper, mainly introduces the background, significance and related theoretical basis of the issues studied in this paper, including strategic management, talent management, innovation management, etc. The second chapter discusses the development of the main industry of photography in Foshan City, including the size of the industry, growth rate, output value, development trends and structure to analyze; The third chapter studies the problems existing in the development of photography industry and its cause of formation. Chapter four analyzes the countermeasures and suggestions for the development of the photography industry in Foshan city, which is divided according to the scale of the enterprises, and through the development countermeasures, structural optimization, fiscal and tax policy adjustment of the photography industry. The development idea, the talented person, the innovation many aspects to study. Chapter five summarizes this paper.
【學(xué)位授予單位】：吉林大學(xué)
【學(xué)位級(jí)別】：碩士
【學(xué)位授予年份】：2008
【分類號(hào)】：J409.2-F;F719

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