本文選題：商業(yè)攝影 + 藝術(shù)性��； 參考：《大連工業(yè)大學(xué)》2016年碩士論文

【摘要】：商業(yè)攝影是圍繞商業(yè)用途而展開(kāi)的攝影活動(dòng),是一門(mén)范圍極廣的攝影學(xué)科。商業(yè)攝影的藝術(shù)性在商業(yè)攝影中是不可或缺的一種表現(xiàn)方式,它不僅傳達(dá)了攝影師對(duì)作品的想法與思考,還引領(lǐng)時(shí)代的潮流與發(fā)展。我們?cè)谟^看到精美照片的同時(shí),還將有創(chuàng)新意義的想法融入到作品中,吸引人的眼球,促進(jìn)商品銷(xiāo)售,讓大眾更有購(gòu)買(mǎi)欲望。增加對(duì)商品的喜愛(ài)程度,提高人們對(duì)拍攝對(duì)象的認(rèn)知程度。商業(yè)攝影有著非常豐富的藝術(shù)性,藝術(shù)性在攝影創(chuàng)作中不僅提高了商品本身的內(nèi)涵,又間接更深層次傳達(dá)了商品的內(nèi)在屬性。使作品更加豐富多樣,與眾不同。增加作品的影響力,沖擊力及張力。也就是說(shuō),商業(yè)攝影最重要的表現(xiàn)手段是藝術(shù)性,是拍攝中表達(dá)情感傳遞信息必備的表現(xiàn)手法。本文結(jié)合攝影發(fā)展歷史與商業(yè)攝影的前期操作,對(duì)商業(yè)攝影藝術(shù)性進(jìn)行探討研究。從攝影的概念出發(fā),以商業(yè)攝影發(fā)展的藝術(shù)性變化為主要線索,梳理商業(yè)攝影藝術(shù)性的表現(xiàn)因素,結(jié)合攝影技法與美學(xué)原理,對(duì)作品進(jìn)行實(shí)際拍攝研究。分析商業(yè)攝影在當(dāng)下時(shí)代背景下藝術(shù)性的表現(xiàn)方法,總結(jié)商業(yè)攝影在作品中的表現(xiàn)藝術(shù)手法和創(chuàng)作手段,最后結(jié)合商業(yè)攝影觀念的發(fā)展演變分析商業(yè)攝影的發(fā)展方向,探討“藝術(shù)性”對(duì)商業(yè)攝影的表現(xiàn)與研究。本課題最終通過(guò)研究商業(yè)攝影藝術(shù)性的多樣性、藝術(shù)性的種類(lèi)、影響商業(yè)攝影藝術(shù)性的因素進(jìn)行分析,并及其發(fā)展研究進(jìn)行整理。本文進(jìn)行了文獻(xiàn)搜集、圖片整理、深入剖析與豐富的實(shí)踐操作,以嚴(yán)謹(jǐn)?shù)膽B(tài)度進(jìn)行總結(jié)分析,并嘗試創(chuàng)作拍攝。從拍攝的影調(diào)、用光、構(gòu)圖與色彩對(duì)作品進(jìn)行詮釋。對(duì)中外攝影作品進(jìn)行了解分析,讓觀者可以直觀了解到商業(yè)攝影的藝術(shù)性。
[Abstract]:Commercial photography is a wide range of photography activities around commercial purposes. The artistry of commercial photography is an indispensable way of expression in commercial photography. It not only conveys the photographer's thoughts and thoughts on his works, but also leads the trend and development of the times. While we look at the beautiful photos, we also incorporate innovative ideas into the works, attract attention, promote the sale of goods, and make the public more willing to buy. To increase the degree of love for goods, improve people's awareness of the subject. Commercial photography has a very rich artistry, artistry not only improves the connotation of the commodity itself, but also indirectly conveys the intrinsic property of the commodity in a deeper level. To make the works more diverse and different. Increases the influence, impact and tension of the work. That is to say, the most important means of expression of commercial photography is artistry, which is the necessary expression method to express emotion and transmit information. This paper discusses the artistry of commercial photography based on the history of photography development and the preliminary operation of commercial photography. Starting from the concept of photography, taking the artistic change of the development of commercial photography as the main clue, combing the expressive factors of the artistic quality of commercial photography, combining the photography techniques and aesthetic principles, the author carries on the actual photography research to the work. This paper analyzes the artistic expression methods of commercial photography under the background of the present times, summarizes the artistic techniques and creative means of commercial photography in the works, and finally analyzes the development direction of commercial photography with the development and evolution of the concept of commercial photography. This paper discusses the performance and research of "artistry" on commercial photography. Finally, this paper analyzes the variety of commercial photography artistry, the types of artistry, the factors that affect the artistry of commercial photography, and its development. This article carries on the literature collection, the picture arrangement, the thorough analysis and the rich practice operation, carries on the summary analysis with the rigorous attitude, and attempts to create the photography. From the shooting tone, using light, composition and color to interpret the work. Chinese and foreign photographic works understanding and analysis, so that viewers can intuitively understand the artistry of commercial photography.
【學(xué)位授予單位】：大連工業(yè)大學(xué)
【學(xué)位級(jí)別】：碩士
【學(xué)位授予年份】：2016
【分類(lèi)號(hào)】：J405

【參考文獻(xiàn)】

相關(guān)期刊論文 前1條

1 曾春蘭;;淺談繪畫(huà)構(gòu)圖與攝影構(gòu)圖之異同[J];美術(shù)教育研究;2012年09期

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本文編號(hào)：1905555