本文選題：汽車攝影 + 人性化��； 參考：《清華大學(xué)》2004年碩士論文

【摘要】：科學(xué)技術(shù)的發(fā)展使人類漸漸在各種各樣的技術(shù)包圍中迷失了自我,一些有識之士開始對人自身的價值與意義開始重新思考,逐步又回到以人為中心的社會發(fā)展軌道上來。這也是自文藝復(fù)興以來人性化思想真正意義上的再次蘇醒。發(fā)展到今天,人性化思想已經(jīng)滲透到了社會的各個領(lǐng)域,成為這個時代的顯著特征。 廣告攝影中的汽車攝影也不例外的受到社會政治、科技、藝術(shù)等綜合因素的影響,必然要反映現(xiàn)時代的特征。在我國,汽車廣告攝影行業(yè)剛剛起步,但發(fā)展迅速,汽車攝影理論的不成熟與它日漸重要的地位,反映出汽車廣告攝影的市場有著巨大潛力。本文探求的主要目的,是通過汽車攝影人性化的表達方式,以有形的汽車“物質(zhì)態(tài)”去反映和承載無形的“精神態(tài)”。 文章共分為七個章節(jié):第一章引言簡要說明了研究汽車攝影人性化表現(xiàn)的理論意義和現(xiàn)實意義;第二章人性化概念的提出主要從人性化概念的由來、人文與人道、人性化概念理解等幾部分對人性化的概念作了一定的探索和總結(jié),從時代橫向和歷史縱向兩個角度論證了人性化這一大趨勢必然性的原因;第三章對汽車行業(yè)的發(fā)展作了簡單的陳述,分析了國內(nèi)汽車行業(yè)的發(fā)展現(xiàn)狀以及汽車攝影與汽車廣告的關(guān)系,并對目前國內(nèi)外汽車攝影行業(yè)的現(xiàn)狀作了比較分析;第四章總結(jié)了汽車攝影的人性化表達的涵義,并提出了對汽車攝影師的五點要求;第五章從專業(yè)的角度詳細分析總結(jié)了汽車廣告攝影中表現(xiàn)人性化的創(chuàng)意方法以及相關(guān)技術(shù)知識;第六章對典型汽車攝影作品的人性化表現(xiàn)題材進行實際的調(diào)查和分析;第七章總結(jié)了汽車攝影人性化表現(xiàn)的主旨以及在新時代汽車攝影師在進行創(chuàng)作表現(xiàn)的總體原則。 在汽車廣告攝影中應(yīng)該除了對商業(yè)價值的追求和引導(dǎo)消費以外,還具有一定的審美價值和文化意義,本文力圖將人性化概念具體到汽車廣告攝影中, 結(jié)合現(xiàn)時代對人本精神尊重的重要特征,分析總結(jié)出具有一定現(xiàn)實意義的汽車廣告攝影的人性化表現(xiàn)理論。
[Abstract]:With the development of science and technology, human beings gradually lose themselves in all kinds of technological encirclement, and some people of insight begin to rethink the value and significance of human beings, and gradually return to the track of human-centered social development. This is also since the Renaissance humanization thought true sense of awakening again. Today, humanization has penetrated into all fields of society and has become a prominent feature of this era. Automobile photography in advertising photography is no exception affected by social politics, science and technology, art and other comprehensive factors, must reflect the characteristics of the times. In China, the automotive advertising photography industry has just started, but the rapid development of automotive photography theory and its increasingly important position, reflects the automotive advertising photography market has a great potential. The main purpose of this paper is to reflect and carry the intangible "spiritual state" through the humanized expression of automobile photography and the tangible "material state" of the automobile. The article is divided into seven chapters: the first chapter is a brief introduction to the theoretical and practical significance of the study of the humanization of automotive photography, the second chapter is mainly from the origin of the concept of humanization, humanity and humanity. Some parts, such as the understanding of the concept of humanization, have made a certain exploration and summary of the concept of humanization, and demonstrated the reasons for the inevitability of the trend of humanization from the horizontal and historical angles of the times. The third chapter makes a brief statement on the development of automobile industry, analyzes the current situation of domestic automobile industry and the relationship between automobile photography and automobile advertising, and makes a comparative analysis of the present situation of domestic and foreign automobile photography industry. The fourth chapter summarizes the meaning of humanized expression of automobile photography, and puts forward five requirements for automobile photographers; The fifth chapter analyzes and summarizes the creative methods and related technical knowledge of humanization in automotive advertising photography from a professional point of view, the sixth chapter carries on the actual investigation and analysis to the humanized performance theme of the typical automobile photography works; The seventh chapter summarizes the purport of humanized performance of automotive photography and the general principles of creative performance of automotive photographers in the new era. In automotive advertising photography, in addition to the pursuit of commercial value and guide consumption, it should also have a certain aesthetic value and cultural significance. This paper tries to put the concept of humanization into the automobile advertising photography, combining with the important characteristics of respect for humanistic spirit in the present era, and analyzes and sums up the humanized performance theory of automobile advertising photography with certain realistic significance.
【學(xué)位授予單位】：清華大學(xué)
【學(xué)位級別】：碩士
【學(xué)位授予年份】：2004
【分類號】：J419.9

【參考文獻】

相關(guān)期刊論文 前1條

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