論Web2.0平臺音樂符號的情感表達作用
發(fā)布時間：2018-12-24 09:30
【摘要】：Web2.0技術(shù)的迅速發(fā)展,為信息的快速、多向傳播提供了技術(shù)平臺。在此平臺之上如何讓信息更有效,更高效的傳播,對商家、企業(yè)和個人都提出了新的挑戰(zhàn)和機遇。以往互聯(lián)網(wǎng)信息傳播中,人們一般更關(guān)注視覺符號的傳播——尤其會放大視頻和文字的作用,忽略音樂符號的影響力。實際上,音樂作為一種符號或主導(dǎo)或輔助信息傳播的作用要遠遠大于它的“欣賞收聽”功能。本文將以Web2.0平臺的音樂符號為研究對象,運用傳播學(xué),音樂學(xué)和音樂美學(xué)的研究視角,結(jié)合Web2.0平臺上具體的案例,分析音樂符號在信息傳播中的情感表達作用。同時指出音樂符號的情感表達并不是單獨存在的,它是基于“人”和Web2.0平臺,與其他形式的多媒體信息相結(jié)合,共同作用所產(chǎn)生的信息傳播行為。在此過程中音樂符號與受眾建立了一種關(guān)系,這種關(guān)系不僅對了解Web2.0平臺的受眾心理和消費習(xí)慣有巨大的幫助,更為商家和個人打開了一條網(wǎng)絡(luò)營銷的新思路。
[Abstract]:The rapid development of Web2.0 technology provides a technical platform for the rapid and multidirectional dissemination of information. On this platform, how to make the information more effective and efficient, which brings new challenges and opportunities to businesses, enterprises and individuals. In the past, people pay more attention to the transmission of visual symbols, especially to enlarge the role of video and text, and ignore the influence of music symbols. In fact, music as a symbol or as a leading or auxiliary role in the dissemination of information is far greater than its "appreciation and listening" function. This article will take the music symbol of the Web2.0 platform as the research object, uses the communication, the musicology and the music esthetics research angle of view, unifies the concrete case on the Web2.0 platform, analyzes the music symbol in the information dissemination emotion expression function. At the same time, it points out that the emotional expression of musical symbols does not exist alone, it is based on "human" and Web2.0 platform, and combined with other forms of multimedia information, the joint action of information dissemination behavior. In this process, music symbols establish a relationship with the audience, which not only has great help to understand the audience psychology and consumption habits of Web2.0 platform, but also opens a new way of network marketing for merchants and individuals.
【學(xué)位授予單位】：復(fù)旦大學(xué)
【學(xué)位級別】：碩士
【學(xué)位授予年份】：2011
【分類號】：J605
本文編號：2390460
[Abstract]:The rapid development of Web2.0 technology provides a technical platform for the rapid and multidirectional dissemination of information. On this platform, how to make the information more effective and efficient, which brings new challenges and opportunities to businesses, enterprises and individuals. In the past, people pay more attention to the transmission of visual symbols, especially to enlarge the role of video and text, and ignore the influence of music symbols. In fact, music as a symbol or as a leading or auxiliary role in the dissemination of information is far greater than its "appreciation and listening" function. This article will take the music symbol of the Web2.0 platform as the research object, uses the communication, the musicology and the music esthetics research angle of view, unifies the concrete case on the Web2.0 platform, analyzes the music symbol in the information dissemination emotion expression function. At the same time, it points out that the emotional expression of musical symbols does not exist alone, it is based on "human" and Web2.0 platform, and combined with other forms of multimedia information, the joint action of information dissemination behavior. In this process, music symbols establish a relationship with the audience, which not only has great help to understand the audience psychology and consumption habits of Web2.0 platform, but also opens a new way of network marketing for merchants and individuals.
【學(xué)位授予單位】：復(fù)旦大學(xué)
【學(xué)位級別】：碩士
【學(xué)位授予年份】：2011
【分類號】：J605
【參考文獻】
相關(guān)期刊論文 前1條
1 蔣盛益;李霞;李碧;王連喜;;音樂情感自動分析研究[J];計算機工程與設(shè)計;2010年18期
，本文編號：2390460
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