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消費(fèi)文化語境下建筑表皮的媒體性研究

發(fā)布時(shí)間:2018-12-26 08:43
【摘要】:表皮對于建筑本體來說,具有保護(hù)內(nèi)部結(jié)構(gòu)及圍合空間的作用,但從另一方面來看,表皮還具有文化傳遞,審美趣味的表達(dá)等方面。如今,視覺圖像的盛行促使建筑師對于表皮關(guān)注度的提升,正是由于對表皮的青睞,同時(shí)促使了當(dāng)代建筑形式呈現(xiàn)出豐富景觀之勢。從國內(nèi)外的設(shè)計(jì)競賽中可以看出,表皮在設(shè)計(jì)師們的手中展現(xiàn)的淋漓盡致。引起表皮設(shè)計(jì)觀念的轉(zhuǎn)變雖然存有多方面的原因,但在20世紀(jì)后出現(xiàn)的并且逐漸成為了全球主導(dǎo)文化的消費(fèi)主義價(jià)值觀是不可忽視的。激烈的市場競爭下,每個(gè)商品都希望在這一環(huán)境中脫穎而出,吸引觀眾的注意力,目的就是通過刺激消費(fèi)從而獲取更大的商業(yè)利益。消費(fèi)文化的盛行以及在媒體的推動(dòng)下,使消費(fèi)社會(huì)變成了一個(gè)“以貌取人”的社會(huì),對于建筑領(lǐng)域而言,這也促進(jìn)建筑形式向著多元化的方向發(fā)展。如今許多現(xiàn)代藝術(shù)在消費(fèi)文化的沖擊下,也已經(jīng)普遍地打上了商品化的烙印,而在眾多的文化藝術(shù)形式中,建筑藝術(shù)屬于經(jīng)濟(jì)與藝術(shù)之間聯(lián)系非常密切的一類,也因此受到了商品化的沖擊。建筑作品被當(dāng)作商品看待,而吸引大眾的建筑表皮,也就理所當(dāng)然的變成了這個(gè)時(shí)代建筑消費(fèi)的一部分。本文從消費(fèi)文化這一理論視角出發(fā),強(qiáng)調(diào)消費(fèi)文化影響下人們生活方式的變化,通過消費(fèi)文化產(chǎn)生的思想淵源、物質(zhì)基礎(chǔ)以及市場條件深入了解其理論基礎(chǔ),從而探討消費(fèi)文化對建筑表皮產(chǎn)生的影響。通過對消費(fèi)文化理論的解讀,對應(yīng)分析當(dāng)代建筑表皮的媒體性特征及發(fā)展趨勢。建筑學(xué)科歷經(jīng)幾千年的發(fā)展變化,并不只是單一的理論和風(fēng)格來統(tǒng)一一切!把矍蚪(jīng)濟(jì)”“注意力經(jīng)濟(jì)”是這個(gè)時(shí)代人們討論最多的話題,如今我們正處于這種不可回避的文化現(xiàn)象中,如何在實(shí)踐中尋求新的發(fā)展契機(jī)是我們面臨的問題。
[Abstract]:The skin has the function of protecting the internal structure and the enclosed space for the architectural ontology, but on the other hand, the epidermis also has the aspects of cultural transmission, the expression of aesthetic taste and so on. Nowadays, the popularity of visual images makes architects pay more attention to the epidermis, because of the favor of the epidermis, at the same time, it makes the contemporary architectural form take on the trend of rich landscape. From the design competition at home and abroad can be seen, the skin in the hands of designers to show incisively and vividly. Although there are many reasons for the change of the concept of epidermis design, the values of consumerism which emerged after the 20th century and gradually become the dominant culture in the world can not be ignored. In the fierce market competition, every product wants to stand out in this environment and attract the attention of the audience, the purpose is to stimulate consumption to achieve greater commercial benefits. With the popularity of consumer culture and the promotion of the media, the consumer society has become a society that judges people by appearance. For the field of architecture, it also promotes the development of architectural forms towards the direction of diversification. Nowadays, under the impact of consumer culture, many modern arts have also been widely branded as commercialized. Among the numerous cultural and artistic forms, architectural art belongs to a very close relationship between economy and art. It also suffered the impact of commercialization. Architectural works are treated as commodities, and the architectural epidermis, which attracts the public, naturally becomes a part of architectural consumption in this era. From the perspective of consumption culture, this paper emphasizes the change of people's way of life under the influence of consumer culture, and deeply understands the theoretical basis of consumption culture through its ideological origin, material basis and market conditions. In order to explore the impact of consumer culture on architectural skin. Through the interpretation of consumption culture theory, the media characteristics and development trend of contemporary architectural epidermis are analyzed. The subject of architecture has undergone thousands of years of development and change, not just a single theory and style to unify everything. "eyeball economy" and "attention economy" are the most discussed topics in this era. Now we are in this inevitable cultural phenomenon, how to seek new opportunities for development in practice is the problem we face.
【學(xué)位授予單位】:中央美術(shù)學(xué)院
【學(xué)位級(jí)別】:碩士
【學(xué)位授予年份】:2015
【分類號(hào)】:TU-80

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