消費(fèi)文化語境下建筑表皮的媒體性研究
[Abstract]:The skin has the function of protecting the internal structure and the enclosed space for the architectural ontology, but on the other hand, the epidermis also has the aspects of cultural transmission, the expression of aesthetic taste and so on. Nowadays, the popularity of visual images makes architects pay more attention to the epidermis, because of the favor of the epidermis, at the same time, it makes the contemporary architectural form take on the trend of rich landscape. From the design competition at home and abroad can be seen, the skin in the hands of designers to show incisively and vividly. Although there are many reasons for the change of the concept of epidermis design, the values of consumerism which emerged after the 20th century and gradually become the dominant culture in the world can not be ignored. In the fierce market competition, every product wants to stand out in this environment and attract the attention of the audience, the purpose is to stimulate consumption to achieve greater commercial benefits. With the popularity of consumer culture and the promotion of the media, the consumer society has become a society that judges people by appearance. For the field of architecture, it also promotes the development of architectural forms towards the direction of diversification. Nowadays, under the impact of consumer culture, many modern arts have also been widely branded as commercialized. Among the numerous cultural and artistic forms, architectural art belongs to a very close relationship between economy and art. It also suffered the impact of commercialization. Architectural works are treated as commodities, and the architectural epidermis, which attracts the public, naturally becomes a part of architectural consumption in this era. From the perspective of consumption culture, this paper emphasizes the change of people's way of life under the influence of consumer culture, and deeply understands the theoretical basis of consumption culture through its ideological origin, material basis and market conditions. In order to explore the impact of consumer culture on architectural skin. Through the interpretation of consumption culture theory, the media characteristics and development trend of contemporary architectural epidermis are analyzed. The subject of architecture has undergone thousands of years of development and change, not just a single theory and style to unify everything. "eyeball economy" and "attention economy" are the most discussed topics in this era. Now we are in this inevitable cultural phenomenon, how to seek new opportunities for development in practice is the problem we face.
【學(xué)位授予單位】:中央美術(shù)學(xué)院
【學(xué)位級(jí)別】:碩士
【學(xué)位授予年份】:2015
【分類號(hào)】:TU-80
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