【摘要】：創(chuàng)造具有民族圖案元素的創(chuàng)意產(chǎn)品,匯集到多彩的民族創(chuàng)意設(shè)計(jì)中,掀開(kāi)現(xiàn)代民族創(chuàng)意工藝品新的篇章,也讓傳承千年的新疆哈薩克族民間圖案藝術(shù)走入現(xiàn)代生活。將新疆哈薩克族民間刺繡花紋及其圖案藝術(shù)打造成新疆名片,帶動(dòng)新疆尤其是南疆鄉(xiāng)村百姓提升哈薩克族民間刺繡花紋及其圖案設(shè)計(jì)創(chuàng)意能力和產(chǎn)品質(zhì)量,擴(kuò)大就業(yè),以新疆哈薩克族民間圖案藝術(shù)為媒介,宣傳蓬勃發(fā)展的新疆特色文化。實(shí)地考察、文獻(xiàn)收集、資料整理哈薩克族民間刺繡花紋及其圖案,研究分析哈薩克族民間圖案的歷史文化淵源、紋樣以及色彩等方面,對(duì)哈薩克族民間花紋及其圖案進(jìn)行解讀,并從哈薩克族圖案中提取元素,找到傳統(tǒng)民族文化與現(xiàn)代設(shè)計(jì)的契合點(diǎn)。另外通過(guò)對(duì)國(guó)內(nèi)外文化創(chuàng)意產(chǎn)品的分析,以實(shí)例探究哈薩克族圖案在現(xiàn)代設(shè)計(jì)中的傳承和拓展,創(chuàng)新傳統(tǒng)文化的手法和過(guò)程,結(jié)合形式美法則和多種設(shè)計(jì)手法全方位分析新疆哈薩克族民間刺繡花紋及其圖案與現(xiàn)代設(shè)計(jì)的轉(zhuǎn)換。從而從設(shè)計(jì)創(chuàng)意來(lái)源、設(shè)計(jì)定位來(lái)形成“阿然秀”系列品牌。探尋哈薩克圖案文化創(chuàng)意產(chǎn)品的設(shè)計(jì)方法,進(jìn)而開(kāi)發(fā)設(shè)計(jì)“阿然秀”系列品牌創(chuàng)意設(shè)計(jì)衍生品,“阿然秀”創(chuàng)意設(shè)計(jì)衍生品往兩個(gè)縱向著手設(shè)計(jì),其一是直接提取哈薩克圖案紋樣組成基礎(chǔ)圖形,加上不同配色,選擇不同的現(xiàn)代工藝來(lái)運(yùn)用到不同的載體上,將哈薩克民族民間圖案藝術(shù)與現(xiàn)代藝術(shù)的結(jié)合,最后在工藝品上呈現(xiàn)質(zhì)感。其二是根據(jù)“阿然秀”所代表的品牌含義,將具象簡(jiǎn)化的山脈、河流和抽象化的哈薩克民間圖案波紋、山形紋的鏡像結(jié)合。具象和抽象的對(duì)比,現(xiàn)代與傳統(tǒng)的對(duì)比,得出的具有品牌情感的圖案圖形,拋棄哈薩克民間傳統(tǒng)圖案與現(xiàn)代環(huán)境不合適的配色,充分使用原色基調(diào),與不同的載體結(jié)合,從而升華觀者、用者的感受�！鞍⑷恍恪睂⒐_克族民間刺繡花紋及其圖案融入現(xiàn)代設(shè)計(jì)產(chǎn)品中并予以宣傳推廣,為進(jìn)一步傳承民間文化創(chuàng)意品牌產(chǎn)品和產(chǎn)業(yè)化發(fā)展奠定基礎(chǔ)。在創(chuàng)作設(shè)計(jì)的同時(shí),也引發(fā)一些對(duì)民族文化創(chuàng)意產(chǎn)品文化傳揚(yáng)的思考,意在功能與審美并重、傳統(tǒng)與創(chuàng)新結(jié)合。
[Abstract]:The creation of creative products with elements of national patterns, the collection of colorful national creative design, opening a new chapter of modern ethnic creative crafts, but also to inherit the millennium Xinjiang Kazakh folk design art into modern life. Xinjiang Kazakh folk embroidery patterns and their design art will be made into Xinjiang business cards, which will lead the people of Xinjiang, especially rural areas in southern Xinjiang, to promote the Kazakh folk embroidery patterns and their creative ability and product quality, so as to expand employment. Xinjiang Kazakh folk design art as a medium to promote the vigorous development of Xinjiang culture. Field investigation, literature collection, data arrangement of Kazakh folk embroidery patterns and their patterns, research and analysis of Kazakh folk patterns of historical and cultural origin, patterns and color, Kazakh folk patterns and patterns of interpretation, The elements are extracted from Kazakh designs to find the fit point between traditional national culture and modern design. In addition, through the analysis of cultural and creative products at home and abroad, this paper explores the inheritance and expansion of Kazakh patterns in modern design, and innovates the techniques and processes of traditional culture with examples. Combined with the rule of formal beauty and various design techniques, this paper analyzes the transformation of Xinjiang Kazak folk embroidery pattern and its pattern with modern design. Thus from the source of design creativity, design positioning to form "A ran Xiu" series of brands. Explore the design method of Kazakh design culture creative products, and then develop and design "A ran Xiu" series of brand creative design derivatives, "A ran Xiu" creative design derivatives to two vertical design, The first is the direct extraction of Kazakh patterns to form basic graphics, the addition of different colors, the selection of different modern techniques to be applied to different carriers, and the combination of Kazakh folk pattern art with modern art. Finally, the texture of the handicraft is presented. Secondly, according to the brand meaning of "Aran Xiu", it combines the concrete simplified mountain range, river and the abstract Kazakh folk pattern corrugation and the mirrored image of the mountain pattern. The contrast between concrete and abstract, the contrast between modern and traditional, the drawing with brand emotion, discard the inappropriate color matching of Kazakh folk traditional pattern and modern environment, make full use of the tone of primary color, and combine with different carriers. Thus sublimating the viewer, the feelings of the user. "Aran Xiu" integrates Kazak folk embroidery patterns and patterns into modern design products and propagates and popularizes them, which lays a foundation for the further inheritance of folk culture and creative brand products and the development of industrialization. At the same time, it also causes some thoughts on the cultural spread of the national culture and creative products, with the intention of paying equal attention to function and aesthetics, and combining tradition with innovation.
【學(xué)位授予單位】：新疆師范大學(xué)
【學(xué)位級(jí)別】：碩士
【學(xué)位授予年份】：2017
【分類(lèi)號(hào)】：J522

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