發(fā)布時(shí)間：2018-07-27 17:15

【摘要】：中國(guó)大運(yùn)河的申遺成功,為運(yùn)河文化資源帶來(lái)新的發(fā)展機(jī)遇。運(yùn)河沿岸城市如何運(yùn)用這一文化資源?如何樹(shù)立帶有自身特色的運(yùn)河文化品牌?如何塑造新形象并與城市建設(shè)接軌,這些都已經(jīng)成為各地?zé)嶙h的話(huà)題。本文立足于運(yùn)河文化新發(fā)展,以東昌碼頭為主題探討文化形象設(shè)計(jì)與塑造問(wèn)題。以東昌府區(qū)運(yùn)河文化為切入點(diǎn),提出“東昌碼頭”這一主題概念,深入探討歷史文化資源與現(xiàn)代設(shè)計(jì)的融合問(wèn)題;并且提出整體設(shè)計(jì)構(gòu)思和設(shè)計(jì)所要遵循的基本原則,在此基礎(chǔ)上確定設(shè)計(jì)內(nèi)容和藝術(shù)表現(xiàn)風(fēng)格;整體設(shè)計(jì)部分主要包括主題插畫(huà)創(chuàng)作、主題形象設(shè)計(jì)、設(shè)計(jì)延展應(yīng)用和設(shè)計(jì)回顧思考四個(gè)部分,相互之間是連貫的又有各自的側(cè)重點(diǎn);最后是關(guān)于本次論文的主要觀點(diǎn)結(jié)論,將是從理論方面認(rèn)識(shí)自己的課題研究,并檢討整體實(shí)踐探索所存在的問(wèn)題和不足之處,進(jìn)一步提出今后的努力方向。每一章節(jié)中注意理論與設(shè)計(jì)實(shí)踐相結(jié)合,深入分析與探討設(shè)計(jì)所需要素、實(shí)現(xiàn)途徑和應(yīng)用材料與工藝等,并在此基礎(chǔ)上進(jìn)一步提出東昌碼頭視覺(jué)形象塑造與傳播的具體方案,恰當(dāng)使用傳播媒介。綜上所述,通過(guò)對(duì)東昌碼頭視覺(jué)形象設(shè)計(jì)的探索,思考將運(yùn)河文化歷史資源與現(xiàn)代設(shè)計(jì)相互融合,以文化創(chuàng)新為主導(dǎo)探討主題設(shè)計(jì)與形象塑造問(wèn)題,從側(cè)面去了解運(yùn)河文化及我眼中的東昌碼頭。
[Abstract]:The success of the Grand Canal in China has brought new opportunities for the development of the canal's cultural resources. How do cities along the canal use this cultural resource? How to set up the canal culture brand with its own characteristics? How to create a new image and connect with urban construction has become a hot topic all over the world. Based on the new development of canal culture, this paper discusses the design and shaping of cultural image with the theme of Dongchang wharf. Taking the canal culture of Dongchang District as the breakthrough point, this paper puts forward the theme concept of "Dongchang Wharf", probes into the integration of historical and cultural resources with modern design, and puts forward the basic principles to be followed in the design of the whole design. On this basis, the design content and artistic expression style are determined. The whole design part mainly includes four parts: theme illustration creation, theme image design, design extension and application, and design retrospect. Finally, the main conclusions of this paper will be to understand their own research from the theoretical point of view, and to review the problems and shortcomings of the overall practical exploration. Further put forward the direction of future efforts. In each chapter, we pay attention to the combination of theory and design practice, deeply analyze and discuss the essential elements of design, the way of realization, the application of materials and techniques, etc. On this basis, we further put forward the concrete scheme of creating and spreading the visual image of Dongchang wharf. The proper use of the media. To sum up, through the exploration of the visual image design of Dongchang Wharf, this paper discusses the theme design and image shaping by combining the historical resources of canal culture with modern design, and taking cultural innovation as the leading factor. From the side to understand the canal culture and my eyes Dongchang wharf.
【學(xué)位授予單位】：山東工藝美術(shù)學(xué)院
【學(xué)位級(jí)別】：碩士
【學(xué)位授予年份】：2017
【分類(lèi)號(hào)】：J524

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本文編號(hào)：2148563