本文選題：電視傳播 + 楚文化　； 參考：《長(zhǎng)江大學(xué)》2017年碩士論文

【摘要】：現(xiàn)如今,楚文化因?yàn)閺牡叵峦诰虺鰜?lái)的一件件珍貴文物逐漸向世人揭開(kāi)了它神秘的面紗。楚文化研究學(xué)者和專家將自己的一系列研究成果通過(guò)各方面途徑進(jìn)行傳播,這種傳播漸漸引起了世人們對(duì)楚文化的關(guān)注。楚文化的核心價(jià)值由它的六大支柱體現(xiàn),其中包含著它的物質(zhì)和精神層面。楚文化在傳播過(guò)程中不是一蹴而就,也不是完美無(wú)缺的,他在傳播過(guò)程中存在著一些問(wèn)題。根據(jù)對(duì)楚文化電視傳播各種類中的經(jīng)典案例進(jìn)行分析評(píng)價(jià),有利于楚文化的傳播回歸到正常軌道上。對(duì)于楚文化的電視傳播缺少一個(gè)系統(tǒng)的整合和分析,這就需要一個(gè)研究者對(duì)傳播方式進(jìn)行總結(jié)歸納。在當(dāng)今社會(huì),電視傳播成為了人們關(guān)注的熱門關(guān)鍵詞,而對(duì)傳統(tǒng)文化的電視傳播如今更是人們關(guān)注的熱點(diǎn)。評(píng)價(jià)楚文化傳播經(jīng)典案例,從歸納總結(jié)中分析楚文化當(dāng)代電視傳播的策略有助于為社會(huì)經(jīng)濟(jì)發(fā)展服務(wù)。本課題分七個(gè)部分展開(kāi)。第一部分是緒論,總結(jié)課題研究目的和意義,進(jìn)行國(guó)內(nèi)文獻(xiàn)綜述,提出研究的主要內(nèi)容、研究途徑以及工作特色及其難點(diǎn),擬采取的解決措施。這部分主要提出研究目的在于了解楚文化電視傳播的類型,根據(jù)典型案例分析具體發(fā)展情況以及總結(jié)不足并提出解決方法。研究的主要內(nèi)容分為三個(gè)部分:第一,楚文化的含義以及當(dāng)代價(jià)值;第二,楚文化電視傳播的的發(fā)展現(xiàn)狀以及優(yōu)缺點(diǎn)總結(jié);第三,楚文化電視傳播各類型的典型案例分析。研究的目的和重要內(nèi)容是本部分的重點(diǎn),也為本研究奠定了深厚的理論基礎(chǔ)。第二部分是對(duì)楚文化所包含的六大成就以及其所賦予的當(dāng)代價(jià)值的介紹,六大成就包括:高超冶金技術(shù)、織帛綢緞、精美漆器、老莊哲學(xué)、屈宋文學(xué)以及燦爛的藝術(shù)成就。這六大成就側(cè)面反映出了楚文化的當(dāng)代價(jià)值:豐富了中國(guó)傳統(tǒng)文化的多樣化和增強(qiáng)了國(guó)家的軟實(shí)力;對(duì)后人具有教育和借鑒的重大現(xiàn)實(shí)意義。本研究的第一部分和第二部分引出了基本觀點(diǎn),接下來(lái)的五個(gè)部分就是分別開(kāi)始楚文化電視傳播所包含的的具體內(nèi)容。第三部分所闡述的內(nèi)容是楚文化的電視傳播現(xiàn)狀分析。本研究認(rèn)為楚文化電視傳播主要呈穩(wěn)步前進(jìn)趨勢(shì)發(fā)展。在上升發(fā)展的趨勢(shì)中,呈現(xiàn)出節(jié)目類型多樣化,傳播受眾層次化,社會(huì)影響擴(kuò)大化的特點(diǎn)。同時(shí)在上升發(fā)展的趨勢(shì)中,楚文化傳播也存在著傳播題材單一化、節(jié)目制作過(guò)程繁雜以及極易受到互聯(lián)網(wǎng)的沖擊的局限和不足。第四部分是重點(diǎn)分析楚文化電視傳播的優(yōu)點(diǎn)與缺點(diǎn)。并總結(jié)出楚文化電視傳播內(nèi)容通俗易懂、受眾范圍廣、傳播渠道便捷以及本土影響較大的優(yōu)點(diǎn)。接下來(lái)這部分就每個(gè)優(yōu)點(diǎn)都做了詳細(xì)的解釋,并且加上典型案例的描述使得這些優(yōu)缺點(diǎn)更加便于詳細(xì)具體和便于理解。而楚文化電視傳播的缺點(diǎn)包括題材挖掘深度不夠、受眾人群不穩(wěn)定以及全國(guó)傳播能力弱。同樣運(yùn)用在對(duì)缺點(diǎn)進(jìn)行歸納后進(jìn)行解釋,并且用實(shí)際的案例來(lái)進(jìn)行詳細(xì)說(shuō)明的方式來(lái)具體分析。該部分內(nèi)容的完成是依靠此等方式來(lái)實(shí)現(xiàn)。第五部分是楚文化電視傳播經(jīng)典案例分析。這是這個(gè)課題最重要部分,也是本研究的創(chuàng)新部分。通過(guò)對(duì)各類節(jié)目類型(電視專題片、電視紀(jì)錄片、電視劇、電視直播以及訪談講座)典型案例的分析,以此來(lái)了解楚文化電視傳播現(xiàn)狀以及面臨的困境。同時(shí)分別以每個(gè)節(jié)目類型中選取兩到三部作品來(lái)進(jìn)行內(nèi)容的深入剖析,并且結(jié)合相關(guān)的傳播學(xué)知識(shí)對(duì)每個(gè)案例的特點(diǎn)進(jìn)行分析。其中電視專題片舉出的例子是《探索發(fā)現(xiàn)》和《國(guó)寶檔案》的有關(guān)楚文化系列節(jié)目,此類電視類型的節(jié)目?jī)?nèi)容多為對(duì)考古題材內(nèi)容的深度探究,并用紀(jì)錄片的拍攝方法,通過(guò)設(shè)置層層懸念的表現(xiàn)方式來(lái)展開(kāi)每期話題,節(jié)目?jī)?nèi)容深刻卻不失趣味。但是缺點(diǎn)是播放時(shí)間固定,所能吸引的觀眾文化素質(zhì)要求高。電視劇所舉出的例子則分別是《羋月傳》、《屈原》以及《思美人》,電視劇《羋月傳》的熱播更是一時(shí)掀開(kāi)了全民了解楚宮廷文化的熱潮,而羋月這個(gè)楚國(guó)人物也引起了觀眾不少的好奇。而《屈原》和《思美人》同為講述浪漫主義詩(shī)人屈原的一生的電視劇,前者因?yàn)閷?duì)屈原的真實(shí)還原而得到贊許,后者雖還未播出卻因?yàn)檠輪T自帶的話題性而受到觀眾,同時(shí)在內(nèi)容上后者根據(jù)時(shí)代特點(diǎn)對(duì)劇情和人物進(jìn)行了改編,但是尊重了楚國(guó)歷史。電視直播雖然較少,內(nèi)容僅限考古發(fā)掘,具有很強(qiáng)的時(shí)效性,只要播出就引起轟動(dòng),缺點(diǎn)是消耗人力物力財(cái)力較大,因此這種直播類型的典型案例較少,但話題性十足。楚文化訪談講座類節(jié)目則是未來(lái)可以深入去挖掘的節(jié)目類型。第六部分是在典型案例的分析下總結(jié)當(dāng)今楚文化電視傳播的社會(huì)意義。第七部分是根據(jù)對(duì)楚文化電視傳播的現(xiàn)狀和困境分析,對(duì)其發(fā)展趨勢(shì)和前景進(jìn)行預(yù)測(cè)。提出在發(fā)展趨勢(shì)上,楚文化題材的電視節(jié)目發(fā)展勢(shì)頭迅猛。從前景上看,楚文化的電視傳播也應(yīng)該與其他傳播方式相結(jié)合,并將內(nèi)容更加貼近社會(huì)生活,一部好的作品出現(xiàn)更是重中之重。綜上所述,任何一種地域文化都需要不止一部好的電視作品作為代表。文化要保持其活躍度和持久度,就需要有好的作品能夠代表我們所要表述的文化。特別是電視語(yǔ)言是包含了聲音、視覺(jué)等多方面要素相結(jié)合的信息表達(dá)方式,其中鏡頭畫面的組合是表達(dá)信息的重要手段。對(duì)于楚文化來(lái)說(shuō),楚文化的歷史悠久,源遠(yuǎn)流長(zhǎng),歷經(jīng)千年卻依然能夠影響著后世。而電視作為20世紀(jì)最能影響人類生活的發(fā)明,但在中國(guó)在50年代才慢慢開(kāi)始出現(xiàn),而電視藝術(shù)真正在中國(guó)才開(kāi)始繁榮發(fā)展。根據(jù)楚文化電視傳播發(fā)展的現(xiàn)狀來(lái)看,其會(huì)呈著上升的趨勢(shì)來(lái)發(fā)展,但是隨著觀眾對(duì)楚文化題材節(jié)目的更多關(guān)注,電視節(jié)目創(chuàng)作者在加強(qiáng)自身專業(yè)和文化素養(yǎng)的同時(shí),還要學(xué)會(huì)不斷豐富楚文化的內(nèi)容,學(xué)會(huì)在不斷發(fā)展變化的社會(huì)大環(huán)境下保持楚文化自身獨(dú)有的神韻。只有這樣,楚文化電視傳播才能擁有一個(gè)更加光明的未來(lái)。
[Abstract]:Nowadays, Chu culture has unveiled its mysterious veil to the world because of a piece of precious cultural relics excavated from the underground. The scholars and experts of Chu culture spread its own series of research results through various ways, which gradually aroused the attention of the world to the Chu culture. The core value of Chu culture is from it. It embodies the six pillars, including its material and spiritual level. In the process of communication, Chu culture is not accomplished overnight, nor is it perfect. He has some problems in the process of communication. According to the analysis and evaluation of the classic cases in the various kinds of Chu culture and television, it is beneficial to the return of the Chu culture to the normal. On the track, the television communication of Chu culture lacks a systematic integration and analysis, which requires a researcher to sum up the mode of communication. In today's society, television communication has become a hot topic of attention, and the television transmission of traditional culture is now a hot topic of attention. This paper analyzes the strategies of the communication of contemporary TV culture in Chu culture to serve the social and economic development. This topic is divided into seven parts. The first part is an introduction, summarizing the purpose and significance of the research, summarizing the domestic literature, putting forward the main contents of the research, the way and the characteristics and difficulties of the work. The main purpose of this study is to understand the types of television communication in Chu culture, to analyze the specific development situation and to summarize the shortcomings and to put forward the solutions according to the typical cases. The main contents of the study are divided into three parts: first, the meaning of Chu culture and the value of its generation; second, the development of the TV culture of Chu culture. The present situation and the summary of the advantages and disadvantages; third, the analysis of the typical cases of the various types of television communication in Chu culture. The purpose and important content of the study are the focus of this part and the deep theoretical foundation for this study. The second part is the six achievements of the Chu culture and the introduction of the contemporary value given by it, and the six achievements include: High metallurgical technology, silk silk silk satin, exquisite lacquer, Lao Zhuang philosophy, Qu Song literature and brilliant artistic achievements. These six achievements reflect the contemporary value of Chu Culture: enriching the diversity of Chinese traditional culture and strengthening the soft power of the country; the important practical significance of education and reference for the future generations. The first part of this study The sub and second parts lead to the basic point of view. The next five parts are the specific contents of the Chu culture television communication. The third part of the text is the analysis of the status of TV communication in Chu culture. At the same time, in the trend of rising and developing, the communication of Chu culture also has the limitation and deficiency of the communication subject matter, the process of program making and the impact of the Internet. The fourth part is the analysis of the television communication of Chu culture. The advantages and disadvantages are also summarized, and it is concluded that the content of Chu culture TV communication is easy to understand, the audience is wide, the communication channel is convenient and the local influence is great. The following part makes a detailed explanation of each advantage, and the description of the typical cases makes these advantages and disadvantages easier to be detailed and easy to understand. And Chu Wen The shortcomings of the TV transmission include the lack of depth of subject mining, the instability of the audience, and the weak ability of the national communication. It is also used to explain the shortcomings, and to analyze it in detail with practical cases. The completion of this part is realized by this way. The fifth part is the Chu. This is the most important part of this subject and an innovative part of this study. Through the analysis of the typical cases of various types of programs (TV thematic films, TV documentaries, TV dramas, TV broadcast and interview Lectures), this is to understand the present situation of Chu culture television communication and the difficulties it faces. Do not use two or three works in each program type to carry out a thorough analysis of the content, and analyze the characteristics of each case with related communication knowledge. The depth of the content of the archaeological subject, and the documentary film shooting method, through the setting of a layer of suspense to carry out each topic, the program is profound but not lose interest. But the shortcoming is that the time is fixed and the cultural quality of the audience is high. The hot broadcast of the TV series, the TV play, was a moment that opened up the popular culture of the court of Chu, and the characters of the Chu state also aroused a lot of curiosity. And < Qu Yuan > and "Si beauty >" as the TV drama of the romantic poet Qu Yuan's life, the former was praised for Qu Yuan's true return. Although the latter has not been broadcast yet, the audience is subject to the topic of the actor's own subject, and the latter has adapted the plot and character according to the characteristics of the times. But the latter respects the history of the state of Chu. Although the television broadcast is limited, the content is limited to archaeological excavation. It has a strong timeliness, as long as it is broadcast, it causes a sensation and the shortcoming is consuming manpower. The material resources and financial resources are large, so the typical cases of this type of direct seeding are less, but the topics are full of topics. The talk shows of Chu culture are the types of programs that can be excavated in depth in the future. The sixth part is to summarize the social meaning of the television communication of Chu culture under the analysis of typical cases. The seventh part is based on the communication of Chu culture TV. The current situation and predicament are analyzed, and its development trend and prospect are predicted. In the trend of development, the development trend of TV programs of Chu culture is swift and violent. From the foreground, the television communication of Chu culture should also be combined with other modes of communication and put the content closer to the society, and a good work is more important. To sum up, any kind of regional culture needs more than one good television work as a representative. To maintain its activity and persistence, culture needs a good work to represent the culture we have to express. In particular, the television language is an information expression that combines the multidimensional elements of sound and vision, in which the mirror is a mirror. The combination of the head picture is an important means to express information. For Chu culture, the history of Chu culture has a long history, and it has been able to influence the later generations after thousands of years. But TV is the invention that can affect human life most in twentieth Century, but it began to appear in China in 50s, and the TV art really began to flourish in China. Development. According to the status quo of the development of TV culture in Chu culture, it will be on the rise. But as the audience pays more attention to the program of Chu culture, the creator of TV programs should learn to enrich the content of Chu culture and learn to develop and change the society at the same time. In the great environment, Chu culture has its own unique charm. Only in this way, can Chu culture's television transmission have a brighter future.
【學(xué)位授予單位】：長(zhǎng)江大學(xué)
【學(xué)位級(jí)別】：碩士
【學(xué)位授予年份】：2017
【分類號(hào)】：J905;G122

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10 云國(guó)強(qiáng);呂品;;從娛樂(lè)的文化起源、本質(zhì)解析電視傳播的娛樂(lè)功能[A];全球信息化時(shí)代的華人傳播研究：力量匯聚與學(xué)術(shù)創(chuàng)新——2003中國(guó)傳播學(xué)論壇暨CAC/CCA中華傳播學(xué)術(shù)研討會(huì)論文集（下冊(cè)）[C];2004年

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9 本報(bào)記者 夏靜 光明網(wǎng)記者 張晶;電視傳播還可以這樣做[N];光明日?qǐng)?bào);2013年

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