本文選題：動態(tài)海報 + 動態(tài)變化�。� 參考：《上海師范大學》2017年碩士論文

【摘要】：動態(tài)海報在新媒體發(fā)展的環(huán)境下應運而生,它借助新媒體技術和動態(tài)的表現(xiàn)形式,在傳統(tǒng)的海報中加入了一定的時間概念和空間概念,使畫面中原本靜止的圖形轉變?yōu)閯討B(tài)圖形,由單一的表現(xiàn)轉變?yōu)槎嘣?從而營造一種新的視覺體驗和視覺表現(xiàn)。動態(tài)海報作為一種嶄新的宣傳形式,打破了傳統(tǒng)海報單一的平面二維視覺信息輸出方式,通過加入圖形或文字漸變疊加等效果,乃至添加音頻或視頻,營造出一種全新的身臨其境的宣傳模式。它以動態(tài)傳播的方式,將各種活動信息、文化知識的宣傳介紹及文化理念的傳播普及通過電子媒介實現(xiàn)。在動態(tài)設計過程中設計師需要將復雜的信息內容簡化,保證受眾在短時間內可以接收到畫面?zhèn)鬟_的主題信息,這樣的手法不僅能夠更加有效地引起公眾的關注度,運動畫面產(chǎn)生的趣味性也可以加深受眾的印象。筆者通過研究比較發(fā)現(xiàn),動態(tài)海報與傳統(tǒng)的海報區(qū)別主要集中體現(xiàn)在兩方面:一、藝術表現(xiàn)形式的創(chuàng)新。圖片、聲音、特效的加入使得海報畫面變得更加新穎,受眾能夠從感官上感受到?jīng)_擊力,從而獲得更深的印象。二、傳播載體的變化。傳統(tǒng)海報主要利用紙質媒介進行傳播,而動態(tài)海報則是通過數(shù)字媒體,如手機、戶外電子屏幕、建筑屏幕等。現(xiàn)如今,受眾對手機傳播信息方式的過度依賴和數(shù)字媒體技術的迅速發(fā)展是動態(tài)海報得以迅速發(fā)展并應用廣泛的主要原因。筆者結合大量具體案例還分析得出了動態(tài)海報的五大優(yōu)勢:敘事性強、信息容量大、視覺效果豐富、傳播深入廣泛、情感體驗加深。經(jīng)過深入思考研究發(fā)現(xiàn),設計師的審美、受眾的需求、技術及媒介的發(fā)展都是影響動態(tài)海報的重要因素。動態(tài)海報的應用讓我們感到信息傳播的高效性,但并不是任何情況、環(huán)境都能夠使用,它的應用也具有局限性,如:環(huán)境、成本等,設計者不應該盲目迎合設計潮流,只為了獲得關注度而“動”。
[Abstract]:Dynamic posters emerge as the times require in the environment of new media development. With the help of new media technology and dynamic forms of expression, dynamic posters add a certain concept of time and space to the traditional posters.In order to create a new visual experience and visual performance, the original static graphics in the picture are transformed into dynamic graphics, and from a single representation to a diversified one.As a brand new form of propaganda, dynamic posters break the traditional single two-dimensional visual information output, by adding graphic or text gradient superposition, and even adding audio or video, etc.Create a brand-new mode of publicity on the spot.By means of dynamic communication, the information of various activities, the propaganda and introduction of cultural knowledge and the dissemination of cultural ideas are realized through electronic media.In the process of dynamic design, designers need to simplify the complex information content to ensure that the audience can receive the thematic information conveyed by the screen in a short time.The interest of the motion screen can also deepen the impression of the audience.The author finds that the difference between dynamic poster and traditional poster is mainly reflected in two aspects: first, the innovation of artistic expression form.The addition of pictures, sounds and special effects makes the posters more novel, and the audience can feel the impact from their senses and gain a deeper impression.Second, the change of communication carrier.Traditional posters are mainly spread through paper media, while dynamic posters are disseminated through digital media, such as mobile phones, outdoor electronic screens, building screens and so on.Nowadays, the overdependence of the audience on mobile communication and the rapid development of digital media technology are the main reasons for the rapid development and wide application of dynamic posters.Combined with a large number of specific cases, the author also analyzes the five advantages of dynamic posters: strong narrative, large information capacity, rich visual effects, wide spread and deep emotional experience.It is found that the aesthetics of designers, the needs of the audience, the development of technology and media are the important factors that affect the dynamic posters.The application of dynamic posters makes us feel that information dissemination is efficient, but not in any situation, environment can be used, its application also has limitations, such as: environment, cost, designers should not blindly cater to the design trend.Move only to get attention.
【學位授予單位】：上海師范大學
【學位級別】：碩士
【學位授予年份】：2017
【分類號】：J524.3

【參考文獻】

相關期刊論文 前5條

1 鄧曉莉;;論動態(tài)圖形設計的視覺傳播價值[J];美術大觀;2015年02期

2 董璐;;基于新媒體字體設計的互動性研究[J];美術教育研究;2014年12期

3 江璞;;藝術形象的抽象因素[J];藝術百家;2014年01期

4 陳航平;馮學偉;;靜態(tài)平面圖形在屏幕中的動態(tài)表達[J];包裝工程;2013年12期

5 王偉;;淺談海報圖形語言的特點[J];安徽文學(下半月);2009年05期

相關碩士學位論文 前7條

1 魯文;營銷傳播中的視覺符號的建構方法[D];南京師范大學;2011年

2 康晨;海報設計中的互動性研究[D];蘇州大學;2011年

3 周小瑩;當代數(shù)字媒體對現(xiàn)代招貼設計的影響研究[D];西北大學;2013年

4 呂楊;動態(tài)圖形信息傳達研究[D];西安美術學院;2013年

5 褚衍俊;“泛媒介”語境下的視覺傳達設計形態(tài)研究[D];廈門大學;2014年

6 孫為;數(shù)字媒體中的動態(tài)文字設計[D];南京藝術學院;2007年

7 孟娟;數(shù)字動態(tài)海報的設計與展示研究[D];西安理工大學;2008年

，

本文編號：1759055