本文選題：商業(yè)空間 + 企業(yè)文化��； 參考：《廣西師范大學》2017年碩士論文

【摘要】：如今,商業(yè)展示空間設計是在市場經(jīng)濟的快速增長的變遷和人類需求不斷提高的條件下得以革新,看似傳統(tǒng)的室內(nèi)規(guī)劃與室外建筑規(guī)劃,然而走進一個商業(yè)空間所帶給消費者的歸屬感的背后都隱藏著企業(yè)文化的內(nèi)涵。企業(yè)文化是指企業(yè)及其內(nèi)部工作人員在圍繞開展經(jīng)營活動所需的意識形態(tài);從狹義上解釋,企業(yè)文化是指企業(yè)及其工作人員在長期開展經(jīng)營活動所培養(yǎng)并形成的管理思想、群體意識、價值觀念、行為規(guī)范,由企業(yè)的物質(zhì)文化、精神文化、行為文化和制度文化四個構(gòu)成要素所組成。商業(yè)空間的展示設計在經(jīng)濟全球化的推動下,迫使設計師要對企業(yè)文化的表現(xiàn)形式由所密切關注和理解,結(jié)合商業(yè)展示空間設計的基本原則,掌控和剖析商業(yè)展示空間設計的過去、現(xiàn)在和未來,以傳遞真實信息、展現(xiàn)時代感與民族風格、強調(diào)環(huán)境觀念,并為了消費者的審美效應而進行設計。研究內(nèi)容主要針對商業(yè)展示空間設計的入口設計、整體布局、動線安排、光照形式等展示造型的具體表現(xiàn)形式,改變忽視企業(yè)文化而盲目進行商業(yè)展示空間設計的傳統(tǒng)現(xiàn)象,發(fā)展以企業(yè)文化為理論支撐的商業(yè)展示空間藝術(shù)。結(jié)合企業(yè)文化的三大結(jié)構(gòu)要素在商業(yè)展示空間所體現(xiàn)的有效信息,使消費群體能更直觀感受其企業(yè)所傳達的理念�？偠灾�,本文是為了論證商業(yè)展示空間設計需要以企業(yè)文化為理論支撐,企業(yè)文化的展現(xiàn)離不開商業(yè)展示空間設計,由此得出,企業(yè)文化和商業(yè)展示空間設計是密不可分的。體現(xiàn)了企業(yè)文化是商業(yè)展示空間設計的指導基礎,商業(yè)展示空間設計也在一定程度上反映著企業(yè)的文化與內(nèi)涵精神,兩者之間相輔相成,聯(lián)系緊密。離開了企業(yè)文化談商業(yè)展示空間設計,商業(yè)空間便毫無內(nèi)涵可言,如果離開商業(yè)展示空間設計談企業(yè)文化的建設,是無法體現(xiàn)企業(yè)文化的真實感和時代感,便是理論離開實踐,空談不能成為現(xiàn)實。
[Abstract]:Now, commercial display space design is in the rapid growth of the market economy and the change of human needs under the condition of continuously improving the reforms, the seemingly traditional indoor and outdoor architectural planning and planning, but into a commercial space to bring consumers a sense of belonging are behind the hidden meaning of enterprise culture. The enterprise culture refers to the enterprise and the internal staff around to carry out business activities required for the interpretation of ideology; from narrow sense, enterprise culture refers to the enterprise and its staff to carry out business activities in the long-term training and the formation of management thought, group consciousness, value concept, code of conduct, by the enterprise material culture, spirit culture, behavior culture and system culture four the composition of elements. The commercial space exhibition design under the impetus of economic globalization, forcing the designer to form the corporate culture close by Note and understanding, combined with the basic principles of commercial display space design, control and analysis of commercial display space design in the past, present and future, in order to transfer the true information to show the sense of the times and the national style, emphasizing the concept of environmental and aesthetic effect, in order to consumers and design. The main research contents for the entrance design, space design commercial display the overall layout, line arrangement, light concrete manifestation form of exhibition design, change and neglect the enterprise culture blindly traditional phenomenon commercial display space design, development to the enterprise culture as the theoretical support of commercial space of display art. The combination of the three elements of enterprise culture in the information embodied in the commercial exhibition space so, consumer groups can feel more intuitive the enterprise to convey. In short, this paper is to demonstrate the commercial display space design needs to the enterprise As the theoretical support, show the enterprise culture cannot do without the space design, commercial display the enterprise culture and the commercial exhibition space design is inseparable. Reflects the enterprise culture is the foundation of guiding commercial exhibition space design, commercial space design also reflects the spirit and connotation of enterprise culture, between the two complement each other closely. Leave the corporate culture to talk about the commercial exhibition space design, commercial space is no meaning at all, if you leave the commercial exhibition space design on the construction of enterprise culture, the enterprise culture is not the true feeling and sense of the times, is the theory without practice, talk can not become a reality.

【學位授予單位】：廣西師范大學
【學位級別】：碩士
【學位授予年份】：2017
【分類號】：J525.2

【參考文獻】

相關碩士學位論文 前3條

1 李佳;博物館展示設計中的色彩情感研究[D];武漢理工大學;2013年

2 李倩;論傳達于商業(yè)展示空間中的色彩符號[D];南京林業(yè)大學;2010年

3 江婷;現(xiàn)代商業(yè)空間的展示設計[D];東南大學;2006年

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本文編號：1754868