本文關(guān)鍵詞： 書籍裝幀設(shè)計 情感訴求 五感體驗 人性化設(shè)計　出處：《齊魯工業(yè)大學》2015年碩士論文　論文類型：學位論文

【摘要】：書籍是全世界的營養(yǎng)品。在《讓心靈去旅行》一文中提到：“生活里沒有書籍,就好像沒有陽光；智慧里沒有書籍,就好像鳥兒沒有翅膀。”由此可見書籍對于人們的重要性。隨著科技的高速發(fā)展以及信息時代的到來,各種電子媒介迅速滲透到人們生活的中,以其傳播速度快、波及范圍廣、交互性強等優(yōu)勢,對傳統(tǒng)書籍形成不小的沖擊力。部分讀者更愿意選擇費用較低、方便快捷的網(wǎng)絡(luò)閱讀,而閱讀書籍的人群出現(xiàn)了一個下滑的趨勢；與此同時,讀者對于書籍的美感和功能有了更多的要求,這就迫使書籍設(shè)計者不僅僅只是對書籍的封面和內(nèi)文進行設(shè)計,而是更加注重書籍情感化的表達方式,以其美觀、大方、更富吸引力的書籍設(shè)計為主導(dǎo)方向。本文從書籍色彩、版式、插圖、材質(zhì)等方面進行研究,探討書籍給予讀者的情感訴求,從讀者出發(fā)追求設(shè)計的新情感,從而加強書籍設(shè)計的審美性和讀者的購買欲望。本文從以下幾個方面分析書籍裝幀設(shè)計中的情感訴求。其一,簡述書籍裝幀設(shè)計的概念和形式,舉例說明書籍設(shè)計在“五感”中的情感體驗,并闡明情感訴求概念和讀者的現(xiàn)代需求與情感。其二,探究書籍設(shè)計與情感訴求；分別從書籍的色彩、材質(zhì)、插圖、排版、文字找尋與情感訴求的關(guān)聯(lián)。色彩是本文的重中之重,尋求色彩整體風格,從和諧角度出發(fā)闡明華貴的、喜慶的和現(xiàn)代的等色彩特性給讀者的視知覺感受。材質(zhì)是觸覺書籍的第一感受,也是書籍保護功能的重要體現(xiàn),從書籍的各種材質(zhì)和用途出發(fā),介紹人們對于書籍的視覺、觸覺等感受。通過對書籍的分類,分別介紹教科書、文藝類書籍、兒童類書籍等不同類別的書籍中的插圖所表達出來的情感訴求。版式是一個書籍閱讀流程引導(dǎo),好的版式能讓人們更快的了解熟悉文章內(nèi)容,給人們帶去好的視覺印象。文字是人與人溝通的橋梁,是傾訴感情的媒介。從字體屬性角度出發(fā),舉例分析文字在書籍裝幀設(shè)計上的情感訴求。其三,研究文化觀念與書籍裝幀設(shè)計的情感表達。以加強書籍情感觀念認識出發(fā),采用情感化為主題的多元化表現(xiàn)方法,在尊重傳統(tǒng)認識的基礎(chǔ)上發(fā)揮個性和創(chuàng)造性上闡述文化內(nèi)涵。其四,書籍裝幀設(shè)計中情感訴求具有以讀者為核心的一種綜合性設(shè)計體驗以及適可而止的特點。最后,對當代書籍裝幀設(shè)計的藝術(shù)展望。以傳統(tǒng)民族文化與時尚元素并存,藝術(shù)性與商業(yè)性、人性化與本土化相統(tǒng)一的角度出發(fā),指導(dǎo)當今的設(shè)計實踐�？傊�,書籍裝幀設(shè)計中情感訴求要以關(guān)心讀者情感為核心,以節(jié)約資源、保護環(huán)境為己任,使書籍裝幀設(shè)計更具人性化,從而達到更好的刺激銷售的目的。
[Abstract]:Books are the nutrition of the world. "No books in life, just like there is no sunshine," said the article "Let the mind travel". Wisdom without books is like birds without wings. "this shows the importance of books to people. With the rapid development of technology and the advent of the information age." A variety of electronic media quickly infiltrate into people's lives, with its advantages of fast transmission, wide spread range, strong interaction, and so on, it forms a great impact on traditional books. Some readers prefer to choose the lower cost. Convenient and fast online reading, and the people who read books have a downward trend; At the same time, readers have more requirements for the aesthetic sense and function of books, which forces book designers not only to design the cover and text of books, but also to pay more attention to the expression of book emotion. With its beautiful, generous, more attractive book design as the dominant direction. This paper from the book color, layout, illustrations, materials and other aspects of research, to explore the emotional appeal of books to readers. From the readers to pursue the new feelings of design, so as to strengthen the aesthetic design of books and readers' desire to buy. This article from the following several aspects of the book binding design in the emotional appeal. This paper briefly describes the concept and form of book binding design, illustrates the emotional experience of book design in the "five senses", and clarifies the concept of emotional appeal and the readers' modern needs and emotions. Explore the book design and emotional appeal; From the book color, material, illustrations, typesetting, text search and emotional appeal. Color is the most important part of this paper, seeking the overall color style, from the perspective of harmony to clarify the magnificent. The material is the first feeling of the tactile book, and it is also the important embodiment of the book protection function, starting from all kinds of materials and uses of the book. Through the classification of books, the introduction of textbooks, literature and art books. Children's books and other different types of books illustrations expressed the emotional appeal. Typography is a book reading process guide, a good layout can let people understand the content of familiar articles faster. Bring good visual impression to people. Text is a bridge between people and people, is a medium to pour out feelings. From the perspective of font properties, this paper analyzes the emotional appeal of text in book binding design. 3. This paper studies the emotional expression of cultural concept and book binding design. In order to strengthen the understanding of book emotional concept, it adopts the multi-expression method of emotion as the theme. On the basis of respecting traditional knowledge, the author expounds the cultural connotation on the basis of giving full play to personality and creativity. Book binding design emotional appeal has a reader as the core of a comprehensive design experience and can stop. Finally. To the contemporary book binding design art prospect. With the traditional national culture and the fashion element coexistence, the artistic and the commercial, the humanization and the localization unifies angle, guides the present design practice. In the design of book binding, the emotional appeal should focus on the concern for the reader's emotion, save resources and protect the environment, so as to make the design of book binding more humanized and achieve a better purpose of stimulating sales.
【學位授予單位】：齊魯工業(yè)大學
【學位級別】：碩士
【學位授予年份】：2015
【分類號】：J524
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本文編號：1471649