【摘要】：在中國動(dòng)漫產(chǎn)業(yè)蓬勃發(fā)展的今天,國產(chǎn)原創(chuàng)動(dòng)漫品牌的影響力日益增強(qiáng)。動(dòng)漫衍生產(chǎn)品的開發(fā)逐漸成為動(dòng)漫產(chǎn)業(yè)鏈盈利的重要環(huán)節(jié)。然而,與國外相比,我國的衍生產(chǎn)品設(shè)計(jì)品質(zhì)普遍不高,絕大部分缺乏原創(chuàng)性。無法從激烈的市場(chǎng)競(jìng)爭(zhēng)中脫穎而出,獲得消費(fèi)者的青睞。 本文試圖通過工業(yè)設(shè)計(jì)中“產(chǎn)品語意學(xué)”理論的研究,為衍生產(chǎn)品的設(shè)計(jì)打開新的視野。借助其設(shè)計(jì)理念和方法,對(duì)動(dòng)漫衍生產(chǎn)品形態(tài)設(shè)計(jì)的創(chuàng)意表現(xiàn)進(jìn)行了一定的探索。并采用實(shí)例分析與理論研究相結(jié)合的方法,分析了衍生產(chǎn)品的語意構(gòu)成內(nèi)容及傳達(dá)方式,探討了衍生產(chǎn)品語意設(shè)計(jì)和形態(tài)創(chuàng)意的具體方法。將動(dòng)漫設(shè)計(jì)與諸多設(shè)計(jì)類別緊密的聯(lián)系在一起,并嘗試在衍生產(chǎn)品設(shè)計(jì)過程中,注重產(chǎn)品實(shí)用功能的同時(shí),強(qiáng)化動(dòng)漫衍生產(chǎn)品的文化與情感的體驗(yàn)。對(duì)尚處于起步階段的國內(nèi)動(dòng)漫衍生產(chǎn)品設(shè)計(jì)起到一定的借鑒作用。
[Abstract]:With the vigorous development of Chinese animation industry, the influence of domestic original animation brand is increasing day by day. The development of animation derivatives has gradually become an important link in the profit chain of animation industry chain. However, compared with foreign countries, the design quality of derivatives in China is generally not high, and most of them lack originality. Unable to stand out from the fierce market competition, get the favor of consumers. This paper attempts to open up a new field of vision for the design of derivative products through the study of the theory of product semantics in industrial design. With the help of its design concept and method, the creative performance of animation derivative product form design is explored to a certain extent. By using the method of case analysis and theoretical research, this paper analyzes the semantic composition and communication mode of derivative products, and probes into the concrete methods of semantic design and morphological creativity of derivative products. Anime design is closely related to many design categories, and tries to pay attention to the practical function of the product while strengthening the cultural and emotional experience of animation derivative products in the process of derivative product design. It plays a certain reference role in the design of domestic animation derivatives, which is still in its infancy.
【學(xué)位授予單位】：中國美術(shù)學(xué)院
【學(xué)位級(jí)別】：碩士
【學(xué)位授予年份】：2011
【分類號(hào)】：J504

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