漫畫再創(chuàng)作分析
發(fā)布時間：2019-06-20 01:23
【摘要】：在商業(yè)化浪潮的席卷之下，人們開始追求利潤的最大化，社會生產的各個領域開始向工業(yè)化方向發(fā)展，實行產業(yè)化經營，，而動漫產業(yè)也應運而生。 我國是人口大國，在動漫產業(yè)的消費上有著巨大的消費市場，而我國動漫卻在世界動漫發(fā)展的侵占下，萎靡不振。究其根本原因在于動漫產業(yè)鏈條的薄弱與缺失。 本文通過對動漫產業(yè)鏈條的最源頭環(huán)節(jié)，"漫畫——影視"這一環(huán)節(jié)進行研究，試圖得出適合我國漫畫改編的方法模式，從而促進我國動漫產業(yè)的良性發(fā)展。 本課題從漫畫影視化的“共性”與“個性”入手，結合成功改編案例，來進行分析。 漫畫與影視，都是近代以來才發(fā)展起來的娛樂形式，是眼球的藝術，他們具有相同的娛樂內核，是讀圖時代的寵兒，也是當代快餐文化的代表。漫畫與影視兩者的結合也是商業(yè)與藝術的融合。 漫畫改編影視，帶動了電影與漫畫產業(yè)的批量化生產，造就了藝術的工業(yè)化。一部漫畫的產生，往往也是一個品牌，及一條產業(yè)鏈的產生。 近年來，我國開始重視創(chuàng)意文化行業(yè)的發(fā)展，漫畫，動畫，影視，三者都在各自的領域發(fā)展的風聲水起。但總體呈現(xiàn)出的特點是藝術感強，但商業(yè)性薄弱。這使得我國動漫發(fā)展與市場需求格格不入，動漫行業(yè)始終停留在手工作坊階段，無法實現(xiàn)工業(yè)化生產。一部漫畫作品從創(chuàng)作到發(fā)行完畢，就標志著其利用價值的枯竭。將漫畫與影視改編相聯(lián)系，既可以擴大影視作品題材的選擇范圍，又可以使漫畫的品牌價值得以延續(xù)，繼續(xù)創(chuàng)造利潤。 縱觀全球動漫市場，我們可以看出成功運作的漫畫幾乎都有著相同的產業(yè)模式即“漫畫——影視——動漫衍生品”這樣一個過程。然而我國正是丟失了最重要的起始環(huán)節(jié)，產業(yè)鏈的斷裂使得我國的動漫無法形成產業(yè)化，造成了我國動漫產業(yè)孱弱的局面。由此可見振興我國動漫行業(yè)需要從產業(yè)鏈的完整入手。然而振興并不意味著照搬現(xiàn)有的模式，從我國自身發(fā)展條件來尋找適合自己的道路才是正確的選擇。 如何以漫畫和影視的合作，帶動整個動漫產業(yè)的發(fā)展，從而實現(xiàn)漫畫和影視雙贏的局面是本課題研究的意義所在。
[Abstract]:Under the sweeping tide of commercialization, people began to pursue the maximization of profits, all fields of social production began to develop in the direction of industrialization, the implementation of industrial management, and animation industry also emerged as the times require. China is a populous country, in the animation industry consumption has a huge consumer market, but our animation in the world animation development encroachment, depressed. The fundamental reason lies in the weakness and lack of animation industry chain. Through the research on the most source link of animation industry chain, "cartoon-film and television", this paper tries to get the method mode suitable for the adaptation of cartoon in our country, so as to promote the healthy development of animation industry in our country. This topic starts with the "commonness" and "individuality" of cartoon film and television, combined with the successful adaptation case, to carry on the analysis. Cartoons and film and television are both forms of entertainment developed in modern times and the art of eyeballs. They have the same entertainment core, are the favorites of the picture-reading era, and are also the representatives of contemporary fast food culture. The combination of comics and film and television is also the integration of commerce and art. Comic book adaptation film and television, led to the film and cartoon industry batch production, created the industrialization of art. The emergence of a cartoon is often a brand, and the emergence of an industrial chain. In recent years, our country began to attach importance to the development of creative culture industry, cartoons, animation, film and television, all three in their respective fields of development of wind and water. However, the overall characteristics are strong sense of art, but weak commercial. This makes the development of animation in China incompatible with the market demand, the animation industry has always stayed in the manual workshop stage, unable to achieve industrial production. From creation to release, a comic book marks the depletion of its utilization value. Linking cartoons with film and television adaptation can not only expand the choice of theme of film and television works, but also extend the brand value of cartoons and continue to create profits. Throughout the global animation market, we can see that the successful operation of cartoons almost all have the same industrial model, that is, "cartoons-film and television-animation derivatives" such a process. However, the most important starting link has been lost in our country, the breaking of the industrial chain makes the animation of our country unable to form industrialization, resulting in the weak situation of the animation industry of our country. Thus it can be seen that revitalizing China's animation industry needs to start from the integrity of the industrial chain. However, revitalization does not mean copying the existing model, from our own development conditions to find a suitable way is the right choice. How to promote the development of the whole animation industry with the cooperation of cartoon and film and television, so as to realize the win-win situation of cartoon and film and television is the significance of this research.
【學位授予單位】：陜西科技大學
【學位級別】：碩士
【學位授予年份】：2012
【分類號】：J228
本文編號：2502798
[Abstract]:Under the sweeping tide of commercialization, people began to pursue the maximization of profits, all fields of social production began to develop in the direction of industrialization, the implementation of industrial management, and animation industry also emerged as the times require. China is a populous country, in the animation industry consumption has a huge consumer market, but our animation in the world animation development encroachment, depressed. The fundamental reason lies in the weakness and lack of animation industry chain. Through the research on the most source link of animation industry chain, "cartoon-film and television", this paper tries to get the method mode suitable for the adaptation of cartoon in our country, so as to promote the healthy development of animation industry in our country. This topic starts with the "commonness" and "individuality" of cartoon film and television, combined with the successful adaptation case, to carry on the analysis. Cartoons and film and television are both forms of entertainment developed in modern times and the art of eyeballs. They have the same entertainment core, are the favorites of the picture-reading era, and are also the representatives of contemporary fast food culture. The combination of comics and film and television is also the integration of commerce and art. Comic book adaptation film and television, led to the film and cartoon industry batch production, created the industrialization of art. The emergence of a cartoon is often a brand, and the emergence of an industrial chain. In recent years, our country began to attach importance to the development of creative culture industry, cartoons, animation, film and television, all three in their respective fields of development of wind and water. However, the overall characteristics are strong sense of art, but weak commercial. This makes the development of animation in China incompatible with the market demand, the animation industry has always stayed in the manual workshop stage, unable to achieve industrial production. From creation to release, a comic book marks the depletion of its utilization value. Linking cartoons with film and television adaptation can not only expand the choice of theme of film and television works, but also extend the brand value of cartoons and continue to create profits. Throughout the global animation market, we can see that the successful operation of cartoons almost all have the same industrial model, that is, "cartoons-film and television-animation derivatives" such a process. However, the most important starting link has been lost in our country, the breaking of the industrial chain makes the animation of our country unable to form industrialization, resulting in the weak situation of the animation industry of our country. Thus it can be seen that revitalizing China's animation industry needs to start from the integrity of the industrial chain. However, revitalization does not mean copying the existing model, from our own development conditions to find a suitable way is the right choice. How to promote the development of the whole animation industry with the cooperation of cartoon and film and television, so as to realize the win-win situation of cartoon and film and television is the significance of this research.
【學位授予單位】：陜西科技大學
【學位級別】：碩士
【學位授予年份】：2012
【分類號】：J228
【引證文獻】
相關碩士學位論文 前1條
1 謝發(fā)偉;數(shù)字好萊塢真人版超級英雄漫畫改編電影研究[D];西南大學;2013年
本文編號：2502798
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