【摘要】： 從全球范圍來(lái)講,動(dòng)畫作為一種產(chǎn)業(yè)已經(jīng)日趨成熟,并隨著動(dòng)畫周邊產(chǎn)品的不斷開(kāi)發(fā)與創(chuàng)新逐步形成了一條產(chǎn)業(yè)鏈條,它不僅是一種文化傳播的承載方式和途徑,同時(shí)也具有了更大的文化價(jià)值與商業(yè)價(jià)值。 動(dòng)畫作品作為一種文化產(chǎn)品進(jìn)行傳播,最終目的是被受眾接受,并對(duì)受眾產(chǎn)生一定程度影響,只有這樣才能開(kāi)發(fā)出具有市場(chǎng)前景的衍生產(chǎn)品。可以說(shuō),受眾心理及行為研究是一切文化產(chǎn)品傳播成功的前提與目的。 動(dòng)畫產(chǎn)品與其它文化產(chǎn)品對(duì)于受眾的影響是不同的,它有著自己獨(dú)特的方式與魅力,其他文化傳播方式的受眾研究并不能完全適用于動(dòng)漫產(chǎn)品的傳播,在借鑒的基礎(chǔ)上,研究適合動(dòng)畫產(chǎn)業(yè)發(fā)展的受眾心理及行為,將有助于整個(gè)動(dòng)畫產(chǎn)業(yè)的自主發(fā)展。 我國(guó)目前的動(dòng)畫受眾心理研究大多是集中于對(duì)兒童和未成年受眾的心理及行為研究基礎(chǔ)之上的,這樣的研究對(duì)于整個(gè)動(dòng)畫產(chǎn)業(yè)的發(fā)展來(lái)講是不全面的。本文將試圖從不同角度對(duì)動(dòng)畫受眾心理作出較為完整系統(tǒng)的分析與論述,并希望通過(guò)這種分析得出具有實(shí)踐指導(dǎo)意義的啟示與對(duì)策。 本文包括引言、正文、結(jié)語(yǔ)三大部分。其中,正文由六章組成。第一章闡述了“卡通化”的心理行為表現(xiàn)方式,第二章論述了不同類型受眾的“卡通化”心理行為差異,第三章分析不同類型的動(dòng)畫作品對(duì)受眾產(chǎn)生的不同影響,這三章將“卡通化”心理行為從具體行為方式、受眾因素與動(dòng)畫片類型因素三個(gè)方面進(jìn)行了系統(tǒng)的歸納分析。第四章分析了“卡通化”心理行為產(chǎn)生和形成的原因,第五章闡述了“卡通化”心理行為對(duì)受眾產(chǎn)生的影響,這兩章將是本文研究的重點(diǎn)。第六章主要是在進(jìn)行研究之后所等處的啟示與對(duì)策,是本文研究的目的之所在。
[Abstract]:On a global scale, animation as an industry has become more and more mature, and with the continuous development and innovation of animation surrounding products, it has gradually formed an industrial chain, which is not only a way and way of carrying cultural communication. At the same time, it also has greater cultural value and commercial value. Animation works as a kind of cultural products spread, the ultimate goal is to be accepted by the audience, and have a certain degree of impact on the audience, only in this way can we develop derivatives with market prospects. It can be said that the study of audience psychology and behavior is the premise and purpose of the success of all cultural products. The influence of animation products and other cultural products on the audience is different, it has its own unique way and charm, the audience research of other cultural communication methods can not be fully applicable to the dissemination of animation products, on the basis of reference, The study of audience psychology and behavior suitable for the development of animation industry will contribute to the independent development of the whole animation industry. At present, most of the psychological research of animation audience in our country focuses on the psychology and behavior of children and underage audiences, which is not comprehensive for the development of the whole animation industry. This paper will try to make a more complete and systematic analysis and discussion of the psychology of animation audience from different angles, and hope that through this analysis, the enlightenment and countermeasures with practical guiding significance will be obtained. This paper includes three parts: introduction, main body and conclusion. Among them, the main body is composed of six chapters. The first chapter expounds the psychological and behavioral expression of "cartoon", the second chapter discusses the differences of "cartoon" psychological behavior of different types of audience, and the third chapter analyzes the different effects of different types of animation works on the audience. In these three chapters, the psychological behavior of cartoon is systematically summarized and analyzed from three aspects: specific behavior mode, audience factor and cartoon type factor. The fourth chapter analyzes the causes of the emergence and formation of "cartoon" psychological behavior, and the fifth chapter expounds the influence of "cartoon" psychological behavior on the audience. These two chapters will be the focus of this paper. The sixth chapter is mainly the enlightenment and countermeasures after the research, which is the purpose of this paper.
【學(xué)位授予單位】：河北大學(xué)
【學(xué)位級(jí)別】：碩士
【學(xué)位授予年份】：2010
【分類號(hào)】：J954

【引證文獻(xiàn)】

相關(guān)期刊論文 前1條

1 王玲;王靜梅;王軍利;盧英俊;;卡通面孔與真實(shí)面孔識(shí)別的ERP比較研究[J];心理研究;2012年05期

相關(guān)博士學(xué)位論文 前1條

1 徐金龍;從資源到資本[D];華中師范大學(xué);2011年

相關(guān)碩士學(xué)位論文 前1條

1 董志娟;兒童電視節(jié)目成人化問(wèn)題與對(duì)策研究[D];陜西師范大學(xué);2011年

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本文編號(hào)：2488378