【摘要】：木偶動(dòng)畫片是在借鑒木偶戲的基礎(chǔ)上發(fā)展起來的，采用逐格拍攝的方法，通過連續(xù)放映呈現(xiàn)活動(dòng)的形象，所以木偶動(dòng)畫也屬于定格動(dòng)畫的一種。隨著上海電影制片廠美術(shù)片組的擴(kuò)建和上海美術(shù)電影制片廠成立，，中國木偶動(dòng)畫呈現(xiàn)出蓬勃的發(fā)展勢頭，經(jīng)典影片層出不窮，輝煌一時(shí)。但如今的木偶動(dòng)畫進(jìn)入了發(fā)展的停滯狀態(tài)，動(dòng)漫市場上罕有木偶動(dòng)畫的蹤影。 本文首先分析了一些經(jīng)典國產(chǎn)和國外偶動(dòng)畫個(gè)案的亮點(diǎn)所在，總結(jié)成功的原因。而后通過對(duì)偶動(dòng)畫市場現(xiàn)狀的分析，找出一部分突出的問題：木偶動(dòng)畫市場份額小、動(dòng)漫產(chǎn)業(yè)鏈未成型、劇本創(chuàng)作局限、受眾群定位低齡化、外包抑制國產(chǎn)動(dòng)畫的原創(chuàng)性。從而根據(jù)存在的問題，通過借鑒日本、捷克、臺(tái)灣偶動(dòng)畫發(fā)展的經(jīng)驗(yàn)、市場運(yùn)作模式、動(dòng)漫人才培養(yǎng)模式，提出一些木偶動(dòng)畫發(fā)展的個(gè)人看法，如：出臺(tái)積極有效的扶持政策與措施、營銷推廣方式多樣化、中國動(dòng)漫需形成產(chǎn)業(yè)鏈、木偶動(dòng)畫加入現(xiàn)代科技、大力發(fā)展衍生產(chǎn)品市場、重視配音演員的培養(yǎng)和動(dòng)漫人才編劇能力的培養(yǎng)、實(shí)行動(dòng)漫分級(jí)制度。希望運(yùn)用以上方式可以為偶動(dòng)畫的復(fù)興和發(fā)展提供切實(shí)可行的措施。
[Abstract]:Puppet animation is developed on the basis of drawing lessons from puppet play, using the method of case-by-case shooting, through continuous projection to present the active image, so puppet animation also belongs to a kind of fixed animation. With the expansion of the art film group of Shanghai Film Studio and the establishment of Shanghai Art Film Studio, Chinese puppet animation has shown a vigorous development momentum, classic films emerge in endlessly, brilliant for a while. However, today's puppet animation has entered a stagnant state of development, animation market is rare puppet animation trace. This paper first analyzes the highlights of some classic domestic and foreign cases, and summarizes the reasons for the success. Then through the analysis of the current situation of the dual animation market, we find out some outstanding problems: the puppet animation market share is small, the animation industry chain is not formed, the script creation is limited, the audience positioning is younger, and outsourcing suppresses the originality of domestic animation. Therefore, according to the existing problems, by drawing lessons from the experience of the development of puppet animation in Japan, the Czech Republic and Taiwan, the market operation mode and the training mode of animation talents, this paper puts forward some personal views on the development of puppet animation. For example, the introduction of active and effective support policies and measures, the diversification of marketing and promotion methods, the formation of an industrial chain for Chinese animation, the addition of puppet animation to modern science and technology, and the vigorous development of the derivatives market, Attach importance to the training of dubbing actors and animation talent screenwriting ability, the implementation of animation classification system. It is hoped that the above methods can provide practical measures for the revival and development of even animation.
【學(xué)位授予單位】：重慶大學(xué)
【學(xué)位級(jí)別】：碩士
【學(xué)位授予年份】：2012
【分類號(hào)】：J954

【參考文獻(xiàn)】

相關(guān)期刊論文 前1條

1 石理恒;;對(duì)臺(tái)灣文化創(chuàng)意產(chǎn)業(yè)開拓大陸市場的探析——以霹靂布袋戲?yàn)槔齕J];佳木斯教育學(xué)院學(xué)報(bào);2010年05期

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