【摘要】： 視覺(jué)傳播,是運(yùn)用或平面或立體的、或靜態(tài)或動(dòng)態(tài)的直觀圖像,以視覺(jué)符號(hào)轉(zhuǎn)化、分享、承載和傳送文本意義的傳播行為。當(dāng)一部小說(shuō)名著問(wèn)世并獲得了權(quán)威性之后,文字上的可變余地隨之最小化,因而由版畫插圖、戲曲、民間工藝、連環(huán)畫、動(dòng)漫、影視所組成的視覺(jué)傳播序列就構(gòu)建了古典名著最持久也最活躍的存在狀態(tài),直接參與了名著經(jīng)典化的過(guò)程、擴(kuò)大了其影響范圍、反饋了其接受狀況、促進(jìn)了其對(duì)大眾文化的雙向滲透與解構(gòu),具有豐富的文化意涵。對(duì)古典小說(shuō)視覺(jué)傳播全景式的考察長(zhǎng)期缺失,而本文則選取了《西游記》這部與視覺(jué)傳播關(guān)系特別密切、視覺(jué)傳播成果也特別繁盛的經(jīng)典小說(shuō)作為個(gè)案,以文學(xué)傳播學(xué)的視角,系統(tǒng)梳理其從古到今的主要視覺(jué)傳播方式,探討其在各種視覺(jué)傳播形態(tài)中被不斷演繹、塑形、改造、戲擬的過(guò)程,以及隱藏在其背后的時(shí)代思想、社會(huì)風(fēng)貌、民間心理狀態(tài)等等,以求多少?gòu)浹a(bǔ)這一研究領(lǐng)域的空白,勾勒出一部名著在成書之后的“存在史”與“效果史”。
[Abstract]:Visual communication is the act of transferring, sharing, carrying and transmitting text meaning with visual symbols by using either plane or stereoscopic, static or dynamic visual images. When a novel is published and authoritative, the leeway in the text is minimized, so it is illustrated by prints, operas, folk crafts, comic books, anime, and so on. The visual communication sequence composed by film and television constructs the most lasting and active state of existence of classical classics, directly participates in the process of classical classics, expands its influence range, and feeds back its acceptance. It promotes its two-way penetration and deconstruction of mass culture, and has rich cultural implications. In this paper, the classic novel, which is closely related to the visual communication and the achievement of visual communication, is selected as a case, from the perspective of literary communication, and the visual communication panorama of classical novels is missing for a long time, and this paper chooses the classic novel of Journey to the West, which is closely related to the visual communication, as a case study. It systematically combs its main ways of visual communication from ancient to present, and probes into the process that it is constantly deducted, shaped, transformed, played in various forms of visual communication, as well as the thought of the times and the social features hidden behind it. Folk psychological state and so on, in order to make up for the gap of this research field, outline a famous book "the history of existence" and "the history of effect" after the completion of the book.
【學(xué)位授予單位】：浙江大學(xué)
【學(xué)位級(jí)別】：碩士
【學(xué)位授予年份】：2009
【分類號(hào)】：I207.419

【引證文獻(xiàn)】

相關(guān)碩士學(xué)位論文 前1條

1 邵路燕;世德堂本《西游記》成書前“西游”故事的傳播[D];溫州大學(xué);2011年

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本文編號(hào)：2470325