動(dòng)畫(huà)、漫畫(huà)中服飾發(fā)展現(xiàn)狀研究
發(fā)布時(shí)間：2019-04-12 19:31
【摘要】： 動(dòng)畫(huà)、漫畫(huà)是現(xiàn)代文化產(chǎn)業(yè)中最有發(fā)展?jié)摿Φ囊环N，是年輕和時(shí)尚的代言詞。其中最有商業(yè)價(jià)值的動(dòng)、漫畫(huà)服飾，是值得研究的一個(gè)新課題。動(dòng)、漫畫(huà)服飾具有引領(lǐng)時(shí)尚、商品市場(chǎng)化強(qiáng)的特征，包含的內(nèi)容廣泛，其中有服裝、鞋帽、飾品、娃服等。但動(dòng)、漫畫(huà)這種文化還處于大眾地平線下，所影響的人群范圍小，導(dǎo)致理論研究不足，深入到動(dòng)、漫畫(huà)中的服飾這一細(xì)節(jié)的研究幾乎空白。然而動(dòng)、漫畫(huà)中的服飾對(duì)動(dòng)漫畫(huà)的發(fā)展起著舉足輕重的作用，為了促進(jìn)這一領(lǐng)域的發(fā)展，動(dòng)、漫畫(huà)服飾必須有自己的發(fā)展現(xiàn)狀的理論以找到適合中國(guó)動(dòng)漫畫(huà)市場(chǎng)的發(fā)展方向。 文章從材質(zhì)著手將動(dòng)漫畫(huà)服飾進(jìn)行了科學(xué)的分類，使動(dòng)漫畫(huà)服飾的發(fā)展具象化。以各國(guó)動(dòng)、漫畫(huà)產(chǎn)業(yè)發(fā)展的時(shí)間與空間的角度，論述了人物造型中服飾的作用和商業(yè)價(jià)值。分析東西方因文化的差異而形成不同動(dòng)、漫畫(huà)的風(fēng)格和動(dòng)、漫畫(huà)中服飾設(shè)計(jì)不同的發(fā)展方向。并預(yù)測(cè)了中國(guó)未來(lái)在動(dòng)、漫畫(huà)服飾發(fā)展上的前景。其目的在于填補(bǔ)目前動(dòng)、漫畫(huà)服飾在商品化發(fā)展中的理論研究空白。 發(fā)現(xiàn)支持動(dòng)、漫畫(huà)服飾在時(shí)尚中流行的原因，重點(diǎn)論述這一流行趨勢(shì)的載體為cosplay活動(dòng)和玩偶娃服的文化背景。對(duì)cosplay這一以動(dòng)、漫為主題的文化現(xiàn)象是對(duì)時(shí)尚服飾流行的直接引導(dǎo)的觀點(diǎn)進(jìn)行論證與分析，詳細(xì)地闡述cosplay的歷史形成原因、當(dāng)今發(fā)展趨勢(shì)和對(duì)時(shí)尚消費(fèi)的影響。另外對(duì)另一載體一玩偶娃服，按國(guó)家地區(qū)的不同，用典型的例子具體地說(shuō)明動(dòng)、漫畫(huà)對(duì)娃服生產(chǎn)、銷售的影響，以及娃服與時(shí)尚之間的緊密關(guān)系。 本文提出可以從動(dòng)、漫畫(huà)服飾的商業(yè)化作為起點(diǎn)，推動(dòng)國(guó)內(nèi)動(dòng)、漫畫(huà)事業(yè)發(fā)展的觀點(diǎn)。并擬定支持這一觀點(diǎn)，解決其中存在問(wèn)題的方法。即對(duì)當(dāng)今國(guó)內(nèi)動(dòng)漫畫(huà)周邊產(chǎn)品的營(yíng)利進(jìn)行分析，用圖表的形式同國(guó)外動(dòng)、漫畫(huà)發(fā)達(dá)國(guó)家作了一個(gè)全方位的對(duì)比。得出服飾作為一種門檻較低的商業(yè)經(jīng)營(yíng)，可以支持個(gè)人或小群體的動(dòng)、漫畫(huà)事業(yè)，并提供更多的就業(yè)機(jī)會(huì)的結(jié)論。利用當(dāng)今的網(wǎng)絡(luò)資源，，通過(guò)網(wǎng)上電子商務(wù)經(jīng)營(yíng)以動(dòng)、漫畫(huà)服飾成衣、飾品、設(shè)計(jì)為主要營(yíng)業(yè)項(xiàng)目的店鋪。并列舉了已小有所成的國(guó)內(nèi)個(gè)人或小集體經(jīng)營(yíng)的成功典范，講述其經(jīng)營(yíng)的過(guò)程，分析了其成功的因素，并提出自己對(duì)小規(guī)模動(dòng)、漫服飾設(shè)計(jì)店的經(jīng)營(yíng)思路。 通過(guò)對(duì)動(dòng)、漫畫(huà)中服飾現(xiàn)狀與發(fā)展的研究，豐富了動(dòng)、漫畫(huà)的理論，填補(bǔ)有關(guān)動(dòng)、漫畫(huà)服飾方向上研究空白。根據(jù)研究理論創(chuàng)新提出有關(guān)小規(guī)模發(fā)展動(dòng)、漫畫(huà)服飾的思路，并探索性地實(shí)踐，得出可行性的結(jié)論。
[Abstract]:Animation, cartoon is one of the most potential in the modern cultural industry, is the youth and fashion spokesman. Among them, the most commercial value of the movement, comics clothing, is worth studying a new topic. Mobile, cartoon clothing has the characteristics of leading fashion, strong market-oriented goods, including a wide range of clothing, shoes and hats, accessories, children's clothing and so on. However, the culture of comics is still under the public horizon, affecting a small range of people, leading to a lack of theoretical research, deep into the movement, cartoon clothing in the details of the study is almost blank. In order to promote the development of this field, in order to promote the development of this field, comics clothing must have its own theory of the development of the current situation in order to find a suitable direction for the development of Chinese cartoon market. This paper classifies the cartoon clothing scientifically from the point of material, and makes the development of the cartoon dress more concrete. From the angle of time and space in the development of cartoon industry, this paper discusses the function and commercial value of dress in character modeling. This paper analyzes the different movements between East and West, the style and movement of comics, and the different development directions of dress design in comics. And forecast China in the future in the movement, cartoon clothing development prospects. Its purpose is to fill the current movement, comics clothing in the development of commercialization in the theoretical research gaps. Find out the reasons why cartoon clothing is popular in fashion. The carrier of this trend is cosplay activity and the cultural background of doll clothes. This paper demonstrates and analyzes the view that cosplay, a cultural phenomenon with the theme of moving and diffuse, is the direct guide to fashion dress popularity, and expounds in detail the historical reasons for the formation of cosplay, the current development trend and its influence on fashion consumption. In addition to another carrier, according to the different countries and regions, with typical examples to explain the impact of cartoons on the production of children's clothing, sales, as well as the close relationship between children's clothing and fashion. This paper puts forward the viewpoint that we can promote the development of domestic animation and comics from the point of view of the commercialization of comics and comics. And draw up a way to support this point of view and solve the existing problems. That is to say, this paper analyzes the profit of the domestic animated cartoon peripheral products, and makes an all-round comparison with the foreign dynamic and cartoon developed countries in the form of charts. It is concluded that clothing as a lower threshold business can support the movement of individuals or small groups, comic business, and provide more employment opportunities. Use today's network resources, through online e-commerce business to mobile, comic clothing, jewelry, design as the main business items of the shop. It also enumerates the successful models of domestic individual or small collective management, tells the course of its operation, analyzes the factors of its success, and puts forward its own management ideas for small-scale mobile and diffuse clothing design shops. Through the study of the current situation and development of clothing in comics, it enriches the theory of motion and comics, and fills the blank in the direction of research on motion and comics dress. According to the theoretical innovation of the research, the ideas of small-scale development and cartoon dress are put forward, and the feasible conclusion is drawn by exploring the practice.
【學(xué)位授予單位】：武漢理工大學(xué)
【學(xué)位級(jí)別】：碩士
【學(xué)位授予年份】：2007
【分類號(hào)】：J523.5
本文編號(hào)：2457324
[Abstract]:Animation, cartoon is one of the most potential in the modern cultural industry, is the youth and fashion spokesman. Among them, the most commercial value of the movement, comics clothing, is worth studying a new topic. Mobile, cartoon clothing has the characteristics of leading fashion, strong market-oriented goods, including a wide range of clothing, shoes and hats, accessories, children's clothing and so on. However, the culture of comics is still under the public horizon, affecting a small range of people, leading to a lack of theoretical research, deep into the movement, cartoon clothing in the details of the study is almost blank. In order to promote the development of this field, in order to promote the development of this field, comics clothing must have its own theory of the development of the current situation in order to find a suitable direction for the development of Chinese cartoon market. This paper classifies the cartoon clothing scientifically from the point of material, and makes the development of the cartoon dress more concrete. From the angle of time and space in the development of cartoon industry, this paper discusses the function and commercial value of dress in character modeling. This paper analyzes the different movements between East and West, the style and movement of comics, and the different development directions of dress design in comics. And forecast China in the future in the movement, cartoon clothing development prospects. Its purpose is to fill the current movement, comics clothing in the development of commercialization in the theoretical research gaps. Find out the reasons why cartoon clothing is popular in fashion. The carrier of this trend is cosplay activity and the cultural background of doll clothes. This paper demonstrates and analyzes the view that cosplay, a cultural phenomenon with the theme of moving and diffuse, is the direct guide to fashion dress popularity, and expounds in detail the historical reasons for the formation of cosplay, the current development trend and its influence on fashion consumption. In addition to another carrier, according to the different countries and regions, with typical examples to explain the impact of cartoons on the production of children's clothing, sales, as well as the close relationship between children's clothing and fashion. This paper puts forward the viewpoint that we can promote the development of domestic animation and comics from the point of view of the commercialization of comics and comics. And draw up a way to support this point of view and solve the existing problems. That is to say, this paper analyzes the profit of the domestic animated cartoon peripheral products, and makes an all-round comparison with the foreign dynamic and cartoon developed countries in the form of charts. It is concluded that clothing as a lower threshold business can support the movement of individuals or small groups, comic business, and provide more employment opportunities. Use today's network resources, through online e-commerce business to mobile, comic clothing, jewelry, design as the main business items of the shop. It also enumerates the successful models of domestic individual or small collective management, tells the course of its operation, analyzes the factors of its success, and puts forward its own management ideas for small-scale mobile and diffuse clothing design shops. Through the study of the current situation and development of clothing in comics, it enriches the theory of motion and comics, and fills the blank in the direction of research on motion and comics dress. According to the theoretical innovation of the research, the ideas of small-scale development and cartoon dress are put forward, and the feasible conclusion is drawn by exploring the practice.
【學(xué)位授予單位】：武漢理工大學(xué)
【學(xué)位級(jí)別】：碩士
【學(xué)位授予年份】：2007
【分類號(hào)】：J523.5
【引證文獻(xiàn)】
相關(guān)期刊論文 前1條
1 胡祖豪;;Cosplay對(duì)動(dòng)漫產(chǎn)業(yè)的推動(dòng)作用[J];大眾文藝;2011年11期
相關(guān)碩士學(xué)位論文 前4條
1 王云潔;動(dòng)漫衍生服裝設(shè)計(jì)研究[D];江南大學(xué);2013年
2 盛楠;奇幻元素對(duì)本土電腦游戲角色服裝造型設(shè)定的影響[D];東華大學(xué);2011年
3 王佳;動(dòng)畫(huà)形象與品牌塑造之關(guān)系研究[D];山東大學(xué);2010年
4 劉薇;從矢澤愛(ài)的作品看日本動(dòng)畫(huà)與漫畫(huà)的關(guān)聯(lián)性分析研究[D];西安理工大學(xué);2009年
本文編號(hào)：2457324
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