【摘要】： 數(shù)字娛樂產(chǎn)業(yè)指以動(dòng)漫、卡通、網(wǎng)上游戲等基于數(shù)字技術(shù)的文化產(chǎn)業(yè)。數(shù)字娛樂網(wǎng)站是指以上述文化內(nèi)容為主體,基于網(wǎng)絡(luò)技術(shù)的發(fā)展變革而興起成長(zhǎng)起來的的網(wǎng)站及欄目。這個(gè)定義下的數(shù)字娛樂網(wǎng)站主要包含的內(nèi)容主要有:專門的動(dòng)漫、游戲、手機(jī)娛樂網(wǎng)站或綜合性網(wǎng)站中相對(duì)應(yīng)的欄目。我們的生活愈加進(jìn)入休閑娛樂時(shí)代,而隨著網(wǎng)絡(luò)技術(shù)的日新月異,勢(shì)必推動(dòng)數(shù)字娛樂超越傳統(tǒng)娛樂方式,帶來各種意想不到的變化。 本篇論文首先將數(shù)字娛樂網(wǎng)站的發(fā)生、發(fā)展作了系統(tǒng)的梳理。將國內(nèi)外數(shù)字娛樂網(wǎng)站及欄目做了比較分析,著重對(duì)比了欄目建構(gòu)、網(wǎng)站運(yùn)營(yíng)方面的異同、各自的優(yōu)缺點(diǎn)和造成這種差異的原因。在此基礎(chǔ)上,分別從經(jīng)濟(jì)、文化、政策層面探討浙江省建設(shè)數(shù)字娛樂網(wǎng)站的獨(dú)特環(huán)境。在動(dòng)漫、游戲、手機(jī)娛樂網(wǎng)站這三塊內(nèi)容上,分別列舉出浙江省比較典型且發(fā)展較好的案例進(jìn)行一一對(duì)應(yīng),對(duì)比國內(nèi)外相關(guān)領(lǐng)域的發(fā)展,找到差距和潛力。 通過調(diào)查問卷,從受眾視角來解讀數(shù)字娛樂網(wǎng)站的市場(chǎng)需求、欄目設(shè)置、廣告收費(fèi)前景等問題,得到更加直觀和實(shí)際的論據(jù)支持。雖然我省存在著經(jīng)濟(jì)和人文的優(yōu)勢(shì),但在數(shù)字娛樂網(wǎng)站的發(fā)展上同樣面臨市場(chǎng)競(jìng)爭(zhēng)、技術(shù)落后和內(nèi)容缺席的壓力,需要不斷創(chuàng)新與調(diào)整,規(guī)避趨利性帶來的種種風(fēng)險(xiǎn)。要集中力量加強(qiáng)政策引導(dǎo)、網(wǎng)站內(nèi)容建設(shè)、法律監(jiān)管,爭(zhēng)取使浙江省數(shù)字娛樂網(wǎng)站真正可持續(xù)發(fā)展起來。
[Abstract]:Digital entertainment industry refers to animation, cartoon, online games and other cultural industries based on digital technology. Digital entertainment website refers to the above cultural content as the main body, based on the development of network technology and the rise and growth of websites and columns. This definition of digital entertainment sites mainly include: specialized animation, games, mobile entertainment sites or comprehensive website corresponding columns. Our life is increasingly entering the age of leisure and entertainment, and with the rapid development of network technology, digital entertainment is bound to push beyond the traditional entertainment mode, bringing all kinds of unexpected changes. This paper first of all will digital entertainment website occurrence, the development has made the systematic comb. This paper makes a comparative analysis of digital entertainment websites and columns at home and abroad, focusing on the comparison of column construction, website operation, their advantages and disadvantages, and the causes of this difference. On this basis, the unique environment for the construction of digital entertainment websites in Zhejiang Province is discussed from the aspects of economy, culture and policy. In the animation, game, mobile entertainment website these three pieces of content, respectively enumerates Zhejiang Province relatively typical and the development good case to carry on the one-to-one correspondence, contrasts the domestic and foreign related domain development, finds the disparity and the potential. Through the questionnaire, from the perspective of the audience to interpret the digital entertainment website market demand, column setting, advertising fee prospects and other issues, more intuitive and practical arguments support. Although our province has the advantages of economy and humanities, the development of digital entertainment websites also faces the pressure of market competition, technical backwardness and content absenteeism, which requires constant innovation and adjustment to avoid all kinds of risks brought by the trend of profit. We should concentrate our efforts on strengthening policy guidance, website content construction, and legal supervision in order to make digital entertainment websites in Zhejiang Province truly sustainable.
【學(xué)位授予單位】：浙江大學(xué)
【學(xué)位級(jí)別】：碩士
【學(xué)位授予年份】：2007
【分類號(hào)】：F49

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本文編號(hào)：2415246