上海動(dòng)畫(huà)產(chǎn)業(yè)公司策劃與制作流程的問(wèn)題研究
發(fā)布時(shí)間：2018-12-13 12:55
【摘要】： 據(jù)統(tǒng)計(jì),中國(guó)動(dòng)漫企業(yè)從二十世紀(jì)初的600多家發(fā)展到目前的五千六百余家,從業(yè)人員達(dá)二十余萬(wàn),動(dòng)漫總產(chǎn)量超過(guò)十三萬(wàn)分鐘,每年有三百余家動(dòng)漫企業(yè)注冊(cè)登記,近萬(wàn)人進(jìn)入到動(dòng)漫行業(yè)。但在繁榮發(fā)展的背景之下,動(dòng)漫行業(yè)所出現(xiàn)的問(wèn)題也日漸凸顯：集約化程度低,原創(chuàng)能力弱,自有自主知識(shí)產(chǎn)權(quán)產(chǎn)品少,產(chǎn)業(yè)鏈不完整等。 筆者通過(guò)與行業(yè)內(nèi)的人士訪談,針對(duì)動(dòng)畫(huà)行業(yè)公司進(jìn)行問(wèn)卷調(diào)查的方式試圖從行業(yè)內(nèi)部的制作環(huán)節(jié)上找出與宏觀問(wèn)題相對(duì)應(yīng)的癥結(jié)之所在,但對(duì)于復(fù)雜而龐大的整個(gè)行業(yè)的問(wèn)題,筆者只能傾盡個(gè)人之力研究其一二,因而選取了策劃和制作流程中的問(wèn)題作以研究。文章采用了問(wèn)卷調(diào)查以及從業(yè)人員訪問(wèn)相結(jié)合的研究方法,選取了上海市九家分居大、中、小規(guī)模的動(dòng)畫(huà)企業(yè),擬從公司基本情況,從業(yè)人員狀況及制作流程中的一些細(xì)節(jié)等方面為研究路徑,結(jié)合作者在行業(yè)內(nèi)工作的實(shí)際經(jīng)驗(yàn),針對(duì)劇作以及流程管理問(wèn)題做一較為深入詳盡的闡述。 文章分三部分,第一章為“緒論”,包含了對(duì)行業(yè)現(xiàn)狀的概述、策劃流程的考察以及研究進(jìn)路的敘述三節(jié)；第二章通過(guò)分析問(wèn)卷的數(shù)據(jù)以及由訪談得來(lái)的實(shí)證材料按照“從業(yè)人員你的基本情況”、“一般流程及策略”和人才管理三個(gè)部分,歸納總結(jié)了上海動(dòng)畫(huà)產(chǎn)業(yè)公司在制作策劃環(huán)節(jié)上的一些問(wèn)題；第三章是在前一章實(shí)證分析的基礎(chǔ)上所作的進(jìn)一步思考,得出了關(guān)于動(dòng)畫(huà)觀念以及策劃流程科學(xué)性兩方面的問(wèn)題總結(jié)。 本文作者認(rèn)為,對(duì)于在我國(guó)上至決策制定層,下至尋常百姓,普遍對(duì)動(dòng)畫(huà)片存在偏見(jiàn),認(rèn)為其本身即是低幼化的,并賦予其過(guò)多的“教化”意義,削弱了其作為文化消費(fèi)品在娛樂(lè)等其他方面的功能,因而導(dǎo)致生產(chǎn)策劃環(huán)節(jié)中遇到如分類不明,選題受“傾向性”影響等一系列問(wèn)題。其次,我國(guó)動(dòng)畫(huà)行業(yè)形成時(shí)間較短,在人員經(jīng)驗(yàn)、管理規(guī)范性等諸方面尚來(lái)不及形成氣候和體系,而這也反作用于動(dòng)畫(huà)制作上,影響了成品動(dòng)畫(huà)片的質(zhì)量。筆者試圖引入和比較了國(guó)際先進(jìn)行列的一些做法,但這些做法的具體實(shí)施還需要本國(guó)動(dòng)畫(huà)行業(yè)人員的智慧,使得先進(jìn)經(jīng)驗(yàn)和我國(guó)實(shí)際相結(jié)合,真正促進(jìn)動(dòng)畫(huà)業(yè)的發(fā)展。
[Abstract]:According to statistics, the number of animation companies in China has grown from more than 600 in the early 20th century to more than 5600 at present, with more than 200,000 employees, with a total output of more than 130000 minutes, and more than 300 animation companies registered each year. Nearly 10,000 people into the animation industry. However, under the background of prosperity and development, the problems of animation industry are also increasingly prominent: the degree of intensification is low, the ability of originality is weak, the products of its own intellectual property rights are few, the industrial chain is incomplete and so on. Through interviews with people in the industry, the author attempts to find out the crux of the macro problems from the internal production links of the industry through a questionnaire survey of animation industry companies. But for the complex and huge problems of the whole industry, the author can only make every effort to study one or two of them, so I choose the problems in the planning and production process to study. This paper adopts the research method of questionnaire investigation and employee interview, and selects nine large, medium and small animation enterprises in Shanghai, which are based on the basic situation of the company. The status of the practitioners and some details in the production process are the research path. Combined with the author's practical experience in the industry, the author makes a deep and detailed exposition on the drama and process management. The article is divided into three parts. The first chapter is "introduction", which includes the overview of the current situation of the industry, the investigation of the planning process and the narration of the research approach. The second chapter analyzes the data of the questionnaire and the empirical materials obtained from the interviews according to "the basic situation of employees", "General process and strategy" and talent management. Summarized the Shanghai Animation Industry Company in the production planning process of some problems; The third chapter is based on the empirical analysis of the previous chapter of further thinking, the concept of animation and the planning process of two aspects of scientific summary. The author of this paper holds that there is a general prejudice against animations in our country up to the policy-making level and down to the ordinary people, who believe that they are primary-age in their own right, and endow them with too much "enlightenment" meaning. It weakens its function in entertainment and other aspects as cultural consumer goods, thus leading to a series of problems in production planning, such as unclear classification, subject selection influenced by "tendency", and so on. Secondly, the formation time of animation industry in our country is relatively short, and it is too late to form climate and system in personnel experience, management standard and so on, and this also counteracts on animation production, which affects the quality of finished animation. The author tries to introduce and compare some of the international advanced methods, but the implementation of these practices still needs the wisdom of the domestic animation industry personnel, so that the combination of advanced experience and China's reality, truly promote the development of animation industry.
【學(xué)位授予單位】：華東師范大學(xué)
【學(xué)位級(jí)別】：碩士
【學(xué)位授予年份】：2010
【分類號(hào)】：G124
[Abstract]:According to statistics, the number of animation companies in China has grown from more than 600 in the early 20th century to more than 5600 at present, with more than 200,000 employees, with a total output of more than 130000 minutes, and more than 300 animation companies registered each year. Nearly 10,000 people into the animation industry. However, under the background of prosperity and development, the problems of animation industry are also increasingly prominent: the degree of intensification is low, the ability of originality is weak, the products of its own intellectual property rights are few, the industrial chain is incomplete and so on. Through interviews with people in the industry, the author attempts to find out the crux of the macro problems from the internal production links of the industry through a questionnaire survey of animation industry companies. But for the complex and huge problems of the whole industry, the author can only make every effort to study one or two of them, so I choose the problems in the planning and production process to study. This paper adopts the research method of questionnaire investigation and employee interview, and selects nine large, medium and small animation enterprises in Shanghai, which are based on the basic situation of the company. The status of the practitioners and some details in the production process are the research path. Combined with the author's practical experience in the industry, the author makes a deep and detailed exposition on the drama and process management. The article is divided into three parts. The first chapter is "introduction", which includes the overview of the current situation of the industry, the investigation of the planning process and the narration of the research approach. The second chapter analyzes the data of the questionnaire and the empirical materials obtained from the interviews according to "the basic situation of employees", "General process and strategy" and talent management. Summarized the Shanghai Animation Industry Company in the production planning process of some problems; The third chapter is based on the empirical analysis of the previous chapter of further thinking, the concept of animation and the planning process of two aspects of scientific summary. The author of this paper holds that there is a general prejudice against animations in our country up to the policy-making level and down to the ordinary people, who believe that they are primary-age in their own right, and endow them with too much "enlightenment" meaning. It weakens its function in entertainment and other aspects as cultural consumer goods, thus leading to a series of problems in production planning, such as unclear classification, subject selection influenced by "tendency", and so on. Secondly, the formation time of animation industry in our country is relatively short, and it is too late to form climate and system in personnel experience, management standard and so on, and this also counteracts on animation production, which affects the quality of finished animation. The author tries to introduce and compare some of the international advanced methods, but the implementation of these practices still needs the wisdom of the domestic animation industry personnel, so that the combination of advanced experience and China's reality, truly promote the development of animation industry.
【學(xué)位授予單位】：華東師范大學(xué)
【學(xué)位級(jí)別】：碩士
【學(xué)位授予年份】：2010
【分類號(hào)】：G124
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