發(fā)布時(shí)間：2018-12-10 06:10

【摘要】：網(wǎng)絡(luò)表情符號(hào)是網(wǎng)絡(luò)非言語傳播中的圖形符號(hào)，通常由字符、圖形、文字等組成，它以視覺圖像為核心元素，承擔(dān)了網(wǎng)絡(luò)交際中非語言傳播的功能。相較于虛擬空間內(nèi)的文字表達(dá)，網(wǎng)絡(luò)表情符號(hào)使得交流變得富有情趣而增強(qiáng)了交際效果，并且，網(wǎng)絡(luò)表情符號(hào)還能表達(dá)言語所難以形容的情緒和感情，或掩蓋在語言下真實(shí)的內(nèi)心與態(tài)度。 網(wǎng)絡(luò)表情符號(hào)的興起與流變有著諸多原因和意義，它是網(wǎng)民交際的內(nèi)在心理需要，也是視覺文化發(fā)展趨勢(shì)與讀圖時(shí)代表達(dá)和審美需要，更是新一代網(wǎng)民在虛擬世界里尋求身份認(rèn)同和自我價(jià)值實(shí)現(xiàn)的需要。此外，客觀意義上，網(wǎng)絡(luò)表情符號(hào)作為一種網(wǎng)絡(luò)亞文化也有助于社會(huì)的整合。同時(shí)，文章也指出了三點(diǎn)反思：認(rèn)知假象與真實(shí)情感傳遞的虛弱化、傳播中必然存在的雙重偶然性、不健康信息的管控。 在對(duì)網(wǎng)絡(luò)表情符號(hào)延展空間的展望中，文章提出了其發(fā)展趨勢(shì)的推測(cè)。尤其對(duì)其商業(yè)價(jià)值的上，除了提出動(dòng)漫化及產(chǎn)業(yè)化的判斷，更提出了它與廣告、新媒體創(chuàng)意的密切關(guān)系和幾種模式。在社會(huì)文化意義上，，網(wǎng)絡(luò)表情符號(hào)也注定為網(wǎng)民的亞文化代言。
[Abstract]:Network emoji is a graphic symbol in network non-verbal communication, which is usually composed of characters, graphics, words, etc. It takes visual image as the core element and undertakes the function of non-language communication in network communication. Compared with the words expressed in the virtual space, the Internet emoticons make the communication more interesting and enhance the communication effect. Moreover, the Internet emoticons can also express the emotions and feelings that are indescribable in the speech. Or hide the true heart and attitude under the language. The rise and evolution of Internet emoji has many reasons and meanings. It is the inner psychological need of Internet users' communication, as well as the development trend of visual culture and the expression and aesthetic needs of the times of reading pictures. It is also the need of a new generation of Internet users to seek identity and self-value in the virtual world. In addition, in the objective sense, network emoji as a kind of network sub-culture also contributes to social integration. At the same time, the paper also points out three reflections: the weakness of cognitive falsehood and the transmission of real emotion, the inevitable duality of communication, and the control of unhealthy information. In the prospect of extending the space of network emoji, this paper puts forward the speculation of its development trend. Especially on its commercial value, in addition to the judgment of animation and industrialization, it also puts forward its close relationship with advertising, new media creativity and several models. In the sense of social culture, Internet emoji is also destined to be the sub-cultural endorsement of Internet users.
【學(xué)位授予單位】：上海師范大學(xué)
【學(xué)位級(jí)別】：碩士
【學(xué)位授予年份】：2013
【分類號(hào)】：G206

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