【摘要】：當(dāng)今的中國,經(jīng)濟(jì)的不斷發(fā)展使得社會(huì)的物質(zhì)極大豐富,國民收入不斷提高,國內(nèi)消費(fèi)者的消費(fèi)能力顯著增長(zhǎng),消費(fèi)結(jié)構(gòu)也發(fā)生了巨大的轉(zhuǎn)變,消費(fèi)需求從滿足基本的生存需要上升到自我實(shí)現(xiàn)的需要。人們的生活空間與生活方式都有了多樣化的拓展。針對(duì)大眾化的消費(fèi)已經(jīng)無法概括這種豐富性,同時(shí)隨著大眾生活風(fēng)格與品位的不斷提升,追求個(gè)性和人格的充分表現(xiàn),選擇適合自己的有特色的服裝和服飾,并能將自己融入社會(huì)文化和時(shí)尚文化潮流中去。這種興起的個(gè)性化消費(fèi)需求,就要求服裝設(shè)計(jì)的發(fā)展要突破長(zhǎng)久以來的服裝設(shè)計(jì)固有的設(shè)計(jì)模式與思路,從單一化、一條線式的模式,轉(zhuǎn)向相關(guān)性、綜合性、網(wǎng)絡(luò)性的模式。再加之,整個(gè)世界的空間距離因先進(jìn)的科技縮小為地球村。高新技術(shù)的進(jìn)步,世界經(jīng)濟(jì)將在系統(tǒng)中發(fā)展,形成經(jīng)濟(jì)一體化的局面。尤其是金融危機(jī)的影響,國際中的許多企業(yè)開始沖擊我國國內(nèi)市場(chǎng),一些著名的服裝品牌已經(jīng)搶占了市場(chǎng)份額,推行品牌擴(kuò)張,加速本土化進(jìn)程。并隨著信息技術(shù)的發(fā)展,健全、完善的服裝信息系統(tǒng)的廣泛應(yīng)用也為西方發(fā)達(dá)國家服裝設(shè)計(jì)的發(fā)展提供了有利的保證。這直接影響了本土的服裝品牌的發(fā)展。尤其在我國沿海的一些經(jīng)濟(jì)比較發(fā)達(dá)的城市,服裝設(shè)計(jì)模式也漸漸突破原有的單板的企業(yè)模式。本文以國內(nèi)外的服裝設(shè)計(jì)模式研究為契機(jī),拓展我國服裝設(shè)計(jì)的固有設(shè)計(jì)理念及思路,開發(fā)推廣新的設(shè)計(jì)模式。先后分析了快速時(shí)尚服裝品牌設(shè)計(jì)模式、個(gè)性化服裝設(shè)計(jì)模式、DIY理念下綠色服裝設(shè)計(jì)模式以及與動(dòng)漫元素相結(jié)合的服裝設(shè)計(jì)模式。對(duì)這些設(shè)計(jì)模式,本文進(jìn)行全面的理論分析與整合,以求取長(zhǎng)補(bǔ)短,試著在不斷融合本民族文化之中,加強(qiáng)創(chuàng)新型、多元化的設(shè)計(jì)路線,發(fā)展出自己個(gè)性的中國服裝設(shè)計(jì)。
[Abstract]:In today's China, with the continuous development of the economy, the material resources of the society are greatly enriched, the national income is constantly rising, the consumption power of domestic consumers has increased significantly, and the consumption structure has also undergone tremendous changes. Consumer demand has increased from meeting basic survival needs to self-actualizing needs. People's living space and lifestyle have diversified expansion. In the light of popular consumption, we can no longer generalize this richness. At the same time, with the continuous improvement of the style and taste of the public life, the pursuit of personality and the full expression of personality, we should choose clothes and clothing that are suitable for our own characteristics. And will be able to integrate their own social culture and fashion cultural trends to go. This kind of individualized consumption demand requires the development of clothing design to break through the pattern and train of thought which has long been inherent in the design of clothing design, from a single pattern, a line mode, to a pattern of relevance, comprehensiveness and network. In addition, the space distance of the whole world is reduced to the global village by advanced technology. The progress of high-tech, the world economy will develop in the system, form the situation of economic integration. Especially under the influence of the financial crisis, many international enterprises have begun to impact our domestic market. Some famous clothing brands have seized market share, carried out brand expansion, and accelerated the process of localization. With the development of information technology, the wide application of perfect clothing information system also provides a favorable guarantee for the development of clothing design in western developed countries. This directly affects the development of local clothing brands. Especially in some economically developed cities along the coast of our country, the fashion design mode also gradually breaks through the original veneer enterprise model. This paper takes the domestic and foreign fashion design pattern research as the opportunity, expands our country clothing design inherent design idea and the train of thought, develops and popularizes the new design pattern. This paper has analyzed the fast fashion brand design mode, the individualized clothing design pattern, the green clothing design pattern under the DIY idea and the clothing design pattern which combined with the animation element. To these design patterns, this article carries on the comprehensive theory analysis and the conformity, in order to learn from each other, tries to merge the national culture unceasingly, strengthens the innovation, the multiplex design route, develops own individuality Chinese clothing design.
【學(xué)位授予單位】：天津科技大學(xué)
【學(xué)位級(jí)別】：碩士
【學(xué)位授予年份】：2013
【分類號(hào)】：TS941.2

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