發(fā)布時間：2018-11-07 12:53

【摘要】：文化創(chuàng)意產(chǎn)業(yè)在全球各地獲得迅猛發(fā)展的今天，，形成了眾多的文化創(chuàng)意產(chǎn)業(yè)園區(qū)及文化創(chuàng)意產(chǎn)業(yè)群。各地文化創(chuàng)意產(chǎn)業(yè)群如何在激烈的競爭中保持優(yōu)勢，樹立品牌形象，傳播企業(yè)形象及文化價值，是需要認(rèn)真思考的問題。而對文化創(chuàng)意產(chǎn)業(yè)群導(dǎo)入視覺識別系統(tǒng)是其發(fā)展的必經(jīng)之路。建立一套完整的視覺識別系統(tǒng)是文化創(chuàng)意產(chǎn)業(yè)群發(fā)展和對外傳播形象必不可少的部分。文化創(chuàng)意產(chǎn)業(yè)群視覺識別系統(tǒng)在當(dāng)前信息化浪潮的推動下，應(yīng)實現(xiàn)突破，從靜態(tài)設(shè)計向三維動態(tài)、數(shù)字化設(shè)計方向發(fā)展。 本文首先對文化創(chuàng)意產(chǎn)業(yè)群和視覺識別系統(tǒng)的基本理論進行了論述，其中重點對文化創(chuàng)意產(chǎn)業(yè)群的形成機理及其特點進行了闡述；針對視覺識別系統(tǒng)在信息化的推動下的發(fā)展趨勢，對視覺識別系統(tǒng)在數(shù)字化、動態(tài)化方面的發(fā)展進行了分析。根據(jù)文化創(chuàng)意產(chǎn)業(yè)群覺識別系統(tǒng)與傳統(tǒng)企業(yè)形象識別系統(tǒng)的異同點及文化創(chuàng)意產(chǎn)業(yè)群與數(shù)字化視覺識別系統(tǒng)的關(guān)系，對文化創(chuàng)意產(chǎn)業(yè)群視覺識別系統(tǒng)向動態(tài)化發(fā)展的必然性進行了分析，為后續(xù)的文化創(chuàng)意產(chǎn)業(yè)群視覺識別系統(tǒng)的設(shè)計與研究提供理論支持。 其次以迪士尼公司、上海張江高科技園區(qū)、好萊塢等國內(nèi)外知名的文化創(chuàng)意產(chǎn)業(yè)群為例，對其發(fā)展歷程以及視覺識別系統(tǒng)的運用進行了詳細解讀�？偨Y(jié)出我國文化創(chuàng)意產(chǎn)業(yè)視覺識別系統(tǒng)運用中普遍存在的問題和不足之處，并提出了相關(guān)的建議。根據(jù)視覺識別系統(tǒng)向數(shù)字化、動態(tài)化的發(fā)展，提出了文化創(chuàng)意產(chǎn)業(yè)群視覺識別系統(tǒng)在宣傳手法、視覺效果和傳達手段等推廣應(yīng)用方面的建議。 最后以哈爾濱群力新區(qū)文化創(chuàng)意產(chǎn)業(yè)群視覺識別系統(tǒng)的設(shè)計應(yīng)用為設(shè)計案例，通過調(diào)研及對設(shè)計信息的收集，明確群力新區(qū)視覺識別系統(tǒng)的設(shè)計方向；在對十個設(shè)計草案的對比分析的基礎(chǔ)上，最終確定具有地域特色的標(biāo)志設(shè)計。根據(jù)視覺識別系統(tǒng)向動態(tài)化、數(shù)字化方向發(fā)展的趨勢，在VI手冊制作成電子書、群力新區(qū)門戶網(wǎng)站制作、交互式設(shè)計和視頻短片制作等方面進行了動態(tài)化的設(shè)計。同時在企業(yè)音樂電視宣傳、動漫形象設(shè)計、戶外視頻媒體運用和交互式觸摸電子查詢系統(tǒng)等新媒體方面的推廣進行了簡要的論述。
[Abstract]:With the rapid development of cultural and creative industries around the world, many cultural and creative industrial parks and industrial clusters have been formed. How to keep the advantage in the fierce competition, set up the brand image, spread the corporate image and cultural value, are the problems that need to be seriously considered. It is the only way for the development of cultural and creative industries to introduce visual recognition system. The establishment of a complete visual recognition system is an indispensable part of the development of cultural and creative industries and the external dissemination of image. The visual recognition system of cultural and creative industry cluster should be developed from static design to three-dimensional dynamic and digital design under the impetus of the current information tide. In this paper, the basic theory of cultural creative industry cluster and visual recognition system is discussed, and the forming mechanism and characteristics of cultural creative industry cluster are expounded. Aiming at the development trend of vision recognition system under the promotion of information technology, this paper analyzes the development of vision recognition system in the aspect of digitization and dynamic. According to the similarities and differences between the cultural and creative industry cluster recognition system and the traditional enterprise image recognition system, and the relationship between the cultural and creative industry cluster and the digital visual recognition system, This paper analyzes the inevitability of the dynamic development of the visual identification system of the cultural and creative industry cluster, which provides theoretical support for the design and research of the visual identification system of the cultural and creative industry cluster. Secondly, taking Disney Company, Shanghai Zhangjiang High-tech Park, Hollywood and other well-known cultural and creative industries as examples, the development process and the application of visual recognition system are explained in detail. This paper summarizes the common problems and deficiencies in the application of visual recognition system of cultural and creative industries in China, and puts forward some relevant suggestions. According to the development of visual recognition system towards digitization and dynamic development, this paper puts forward some suggestions on the popularization and application of visual recognition system of cultural and creative industry cluster in the aspects of propaganda techniques, visual effects and means of communication. Finally, taking the design and application of the vision recognition system of the cultural and creative industry group of Harbin Qunli New District as a design case, through investigation and collection of design information, the design direction of the vision recognition system of the new area is clarified. On the basis of comparative analysis of ten draft designs, the logo design with regional characteristics is finally determined. According to the developing trend of visual recognition system in the direction of dynamic and digitization, the dynamic design is carried out in the aspects of making VI manual into e-book, making portal website of group force new area, interactive design and video short film production, etc. At the same time in the enterprise music TV propaganda animation image design outdoor video media application and interactive touch electronic inquiry system and other new media promotion were briefly discussed.
【學(xué)位授予單位】：哈爾濱工程大學(xué)
【學(xué)位級別】：碩士
【學(xué)位授予年份】：2012
【分類號】：J524;G124

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