【摘要】： 兒童食品的包裝應(yīng)該具備安全、方便、愉悅?cè)矫娴幕疽亍?yōu)秀的兒童食品包裝設(shè)計是結(jié)構(gòu)設(shè)計、裝潢設(shè)計和材料使用三者的完美結(jié)合。兒童包裝設(shè)計有其獨特性,在設(shè)計過程中,不但要遵從基本的設(shè)計規(guī)律,還要從兒童生理角度、材料工藝角度進(jìn)行考慮。兒童食品包裝中造型、色彩、圖形等設(shè)計元素的使用都要符合兒童的生理和心理特征。 包裝新材料和新技術(shù)的發(fā)明使兒童食品包裝水平不斷提升,無毒無污染的“綠色”材質(zhì)是未來的發(fā)展方向。動漫卡通形象地運用也帶動兒童食品包裝設(shè)計向多樣化發(fā)展。 本文從兒童生理發(fā)育不同時期的消費心理特征談起,從總體上闡述了兒童食品包裝設(shè)計風(fēng)格的獨特性,同時也細(xì)致地分析了各年齡階段兒童食品包裝設(shè)計元素的表現(xiàn)方式。兒童食品包裝的設(shè)計不能僅僅從技術(shù)的角度出發(fā),還要更多地考慮如何滿足兒童的心理需求以及如何能更大程度地發(fā)揮包裝設(shè)計中的教育引導(dǎo)作用。
[Abstract]:Children's food packaging should have three basic elements: safety, convenience and pleasure. Excellent children's food packaging design is a perfect combination of structure design, decoration design and material use. Children's packaging design has its own uniqueness. In the design process, we should not only follow the basic design rules, but also consider from the perspective of children's physiology and material technology. The use of design elements such as shapes, colors and graphics in children's food packaging should conform to children's physiological and psychological characteristics. With the invention of new packaging materials and new technologies, the level of children's food packaging has been improved, and the non-toxic and pollution-free "green" material is the future development direction. Cartoon images of the use of children's food packaging design to the diversification of development. This paper discusses the characteristics of consumer psychology in different periods of children's physiological development, expounds the uniqueness of the design style of children's food packaging in general, and at the same time, analyzes in detail the ways of expressing the elements of children's food packaging design in different ages. The design of children's food packaging should not only be based on technology, but also consider how to meet the psychological needs of children and how to play a more important role in education and guidance in packaging design.
【學(xué)位授予單位】：中國人民大學(xué)
【學(xué)位級別】：碩士
【學(xué)位授予年份】：2008
【分類號】：J524.2

【引證文獻(xiàn)】

相關(guān)碩士學(xué)位論文 前6條

1 魏明;兒童食品包裝的色彩設(shè)計研究[D];河北大學(xué);2009年

2 楊娜娜;兒童用品包裝設(shè)計中的視覺要素之研究[D];南昌大學(xué);2011年

3 梁黎;兒童產(chǎn)品包裝設(shè)計中的仿生形態(tài)探索[D];湖北工業(yè)大學(xué);2009年

4 王俊娜;兒童食品包裝的圖形設(shè)計研究[D];湖南師范大學(xué);2010年

5 竇桂麗;食品包裝的安全性設(shè)計研究[D];東北林業(yè)大學(xué);2010年

6 白銀;基于兒童認(rèn)知特點下的趣味性包裝設(shè)計研究[D];西南交通大學(xué);2012年

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本文編號：2296735