發(fā)布時(shí)間：2018-10-19 11:15

【摘要】：介紹了動(dòng)漫與玩具的關(guān)系,提出了動(dòng)漫玩具的概念。針對(duì)中國(guó)動(dòng)漫玩具行業(yè)的現(xiàn)狀,揭示了動(dòng)漫玩具包裝設(shè)計(jì)對(duì)玩具行業(yè)的重要意義。通過(guò)對(duì)青少年群體消費(fèi)特征、影響消費(fèi)的因素進(jìn)行調(diào)查研究,提出了動(dòng)漫玩具包裝的設(shè)計(jì)策略:通過(guò)動(dòng)漫形象強(qiáng)化核心價(jià)值;通過(guò)添加文化附加值引起共鳴;通過(guò)色彩和文化元素營(yíng)造時(shí)尚感;通過(guò)運(yùn)用不同的質(zhì)材和形狀提高趣味和娛樂(lè)性等策略,從而把動(dòng)漫玩具包裝的創(chuàng)意設(shè)計(jì)提升到更高的水平。
[Abstract]:This paper introduces the relationship between animation and toys, and puts forward the concept of anime toys. In view of the current situation of China's animation and toy industry, this paper reveals the importance of packaging design of animation toy to toy industry. Through the investigation and research on the consumption characteristics of youth groups and the factors affecting consumption, the paper puts forward the design strategy of animation toy packaging: strengthening the core value through animation image, resonating by adding cultural added value; Through color and cultural elements to create a sense of fashion, through the use of different materials and shapes to improve the taste and entertainment strategy, so as to improve the creative design of animation toy packaging to a higher level.
【作者單位】： 廣州美術(shù)學(xué)院;
【基金】：廣州美術(shù)學(xué)院2008年度院級(jí)科研項(xiàng)目(08XJ027)
【分類號(hào)】：J524.2

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