【摘要】：一個(gè)旅游地圖設(shè)計(jì)體現(xiàn)了該地區(qū)的工藝精神、文化精神、思想習(xí)慣和風(fēng)俗面貌等諸多方面,旅游地圖作為傳統(tǒng)藝術(shù)的重要組成部分,具有深邃的地方文化寓意內(nèi)涵,但隨著中國與世界的接軌,旅游地圖設(shè)計(jì)曾一度產(chǎn)生了發(fā)展困境,出現(xiàn)對(duì)旅游產(chǎn)業(yè)停滯不前的現(xiàn)象,這也在旅游地圖設(shè)計(jì)上產(chǎn)生了影響�；谏鲜鑫C(jī),目前旅游地圖產(chǎn)業(yè)宣揚(yáng)人文文化與設(shè)計(jì)設(shè)計(jì)改進(jìn)的呼聲越來越高,一方面旅游地圖視覺元素種類繁多,另一方面是旅游設(shè)計(jì)的手段過于單一,導(dǎo)致旅游地圖沒有真正發(fā)揮出提升旅游文化的魅力,所形成的旅游地圖過于單調(diào)和固定,很少能樹立知名的品牌,使與時(shí)代脫軌的旅游藝術(shù),處于極為尷尬的地步。在文化大發(fā)展的今天,動(dòng)漫元素在旅游地圖中的應(yīng)用更能被消費(fèi)者接受,相較于匠心營造的商業(yè)圖版,充滿故事、充滿情感的的柔性旅游地圖更加受到消費(fèi)者的追捧。單純擁有華麗美感的地圖往往是一種欺騙顧客的表現(xiàn),只有跟地圖本身合理的相結(jié)合才可以有充足的說服力,旅游地圖必須體現(xiàn)出與旅游產(chǎn)品品牌本身最為貼切的動(dòng)漫元素來表現(xiàn)地圖的內(nèi)容,不可以總是延續(xù)市場傳統(tǒng)的包裝�；诖�,本文分兩條分線進(jìn)行對(duì)旅游地圖工藝的綜合性研究:一條線索是從文化的角度,旅游地圖本身承載了一定歷史時(shí)期的故事、傳統(tǒng)與禮儀等方方面面,具有很強(qiáng)的人文情懷,其本身的功能性應(yīng)得到重視并挖掘。從動(dòng)漫元素的應(yīng)用角度出發(fā),對(duì)旅游地圖本身的視覺元素種類與表達(dá)方式進(jìn)行總結(jié)與歸類,進(jìn)而是敘事方式的現(xiàn)代化發(fā)展演變,以及動(dòng)漫元素在現(xiàn)代產(chǎn)品設(shè)計(jì)中的應(yīng)用拓展,與當(dāng)下生活相結(jié)合。采用文獻(xiàn)查閱法通過查找、國內(nèi)外有關(guān)地圖文化與現(xiàn)代藝術(shù)設(shè)計(jì)以及動(dòng)漫周邊設(shè)計(jì)相關(guān)的書籍、文獻(xiàn)、雜志等材料,整理、分析、綜合,以了解我國傳統(tǒng)地圖文化元素在動(dòng)漫周邊設(shè)計(jì)中的應(yīng)用現(xiàn)狀,為論文的深入探討提供支撐,從而為本論文的研究奠定理論基礎(chǔ)。結(jié)合理論研究與實(shí)踐相結(jié)合的方法,對(duì)傳統(tǒng)地圖文化元素與現(xiàn)代動(dòng)漫藝術(shù)設(shè)計(jì)進(jìn)行理論的研究,最終使理論與實(shí)踐相結(jié)合,創(chuàng)造出更好的作品。綜合理論進(jìn)行對(duì)地圖藝術(shù)的發(fā)展與創(chuàng)新進(jìn)行分析,更合理的完善動(dòng)漫元素在地圖設(shè)計(jì)設(shè)計(jì)中的探究。研究表明,本文提出的動(dòng)漫元素在旅游地圖的應(yīng)用是與時(shí)俱進(jìn),不斷進(jìn)步與發(fā)展的,傳統(tǒng)旅游地圖與新興動(dòng)漫元素相互平行但又相互交織,能碰撞出精彩的設(shè)計(jì)火花,論文試圖以現(xiàn)代旅游地圖為研究載體,運(yùn)用視覺設(shè)計(jì)的原則與方法,在動(dòng)漫藝元素應(yīng)用創(chuàng)新層面對(duì)旅游地圖設(shè)計(jì)進(jìn)行提煉與再設(shè)計(jì)創(chuàng)新,以推動(dòng)旅游地圖設(shè)計(jì)可持續(xù)發(fā)展。
[Abstract]:A tourist map design embodies the spirit of craft, culture, thought, custom and so on in this area. As an important part of traditional art, tourism map has profound connotation of local culture. However, with the integration of China and the world, the tourism map design once produced the development predicament, appeared to the tourism industry stagnant phenomenon, which also produced the influence on the tourism map design. Based on the above crisis, the appeal of the tourism map industry to promote humanistic culture and design improvement is increasing. On the one hand, the visual elements of tourism map are various; on the other hand, the means of tourism design are too single. As a result, the tourism map has not really brought into play the charm of promoting tourism culture, and the tourism map formed is too monotonous and fixed, and rarely can set up a well-known brand, which makes the art of tourism out of track with the times in a very awkward situation. In the great development of culture today, the application of animation elements in tourism map is more acceptable to consumers. Compared with the commercial map built by craftsman's heart, the flexible tourism map full of stories and emotions is more popular by consumers. A map with a simple sense of beauty is often an act of cheating the customer, and only a reasonable combination with the map itself can have sufficient persuasion. Tourism map must reflect the most appropriate animation elements of tourism brand itself to show the content of the map, can not always continue the traditional packaging of the market. Based on this, this article divides two lines to carry on the comprehensive research to the tourism map craft: one clue is from the cultural angle, the tourist map itself has carried the certain historical period story, the tradition and the etiquette and so on aspects and so on. Has very strong humanities feelings, its own function should be valued and excavated. From the point of view of the application of animation elements, this paper summarizes and classifies the types and expressions of visual elements of tourist map itself, which is the modern development and evolution of narrative mode, as well as the application of animation elements in modern product design. Combine with the present life. Through literature searching, books, documents, magazines and other materials related to map culture and modern art design and animation peripheral design at home and abroad are arranged, analyzed and synthesized. In order to understand the current situation of the application of traditional map culture elements in the animation peripheral design, provide the support for the in-depth discussion of the paper, thus lay a theoretical foundation for the research of this paper. Combining the theory research with the practice method, the traditional map culture element and the modern animation art design are studied theoretically, finally makes the theory and the practice unifies, creates the better work. Comprehensive theory to analyze the development and innovation of map art, more reasonable to improve the animation elements in map design. The research shows that the application of the animation elements in the tourism map is advancing with the times and developing continuously. The traditional tourism map and the new animation elements are parallel to each other but intertwined with each other, which can collide with the brilliant design spark. This paper attempts to use the principles and methods of visual design to refine and redesign the tourism map design in the creative level of animation and art elements in order to promote the sustainable development of tourism map design with the modern tourism map as the research carrier and using the principles and methods of visual design.
【學(xué)位授予單位】：吉林藝術(shù)學(xué)院
【學(xué)位級(jí)別】：碩士
【學(xué)位授予年份】：2017
【分類號(hào)】：J524

【參考文獻(xiàn)】

相關(guān)期刊論文 前4條

1 彭建祥;朱小堯;;對(duì)玩具包裝的定位設(shè)計(jì)探討[J];中國包裝工業(yè);2008年Z1期

2 劉斌;;動(dòng)畫產(chǎn)業(yè)如何吸引成年人眼球[J];傳媒觀察;2006年03期

3 錢林霞;;動(dòng)漫產(chǎn)業(yè)：依然是黎明前的黑暗[J];新經(jīng)濟(jì)雜志;2006年01期

4 王麗明;試論地圖的藝術(shù)性[J];東北測(cè)繪;2002年02期

相關(guān)碩士學(xué)位論文 前1條

1 李慧;動(dòng)漫周邊玩具產(chǎn)品中主題角色的設(shè)計(jì)與應(yīng)用研究[D];湖南師范大學(xué);2012年

，

本文編號(hào)：2270911