【摘要】： 本文從插畫(huà)的興衰現(xiàn)狀分析入手,以改革開(kāi)放30年的時(shí)間為線索,分析其興衰變化的原因與結(jié)果。通過(guò)對(duì)不同時(shí)期插畫(huà)演變的歷史梳理分析,依據(jù)社會(huì)形態(tài)的根本性轉(zhuǎn)變、經(jīng)濟(jì)政策的調(diào)整與深化等多重因素影響,各時(shí)期的插畫(huà)藝術(shù)發(fā)展變化,是對(duì)不同時(shí)期大眾審美情趣的體現(xiàn),是反映社會(huì)變遷的一面鏡子。在插畫(huà)藝術(shù)興衰演變過(guò)程中,經(jīng)過(guò)梳理可以清晰地看到,主要有以下三大原因?qū)е铝藗鹘y(tǒng)插畫(huà)藝術(shù)的衰微與現(xiàn)代插畫(huà)藝術(shù)的興起:一、插畫(huà)藝術(shù)服務(wù)對(duì)象的變化,插畫(huà)這種大眾藝術(shù)所指向的大眾群體已發(fā)生改變。二、大眾的審美觀念及情趣隨時(shí)代轉(zhuǎn)型。三、大眾追求時(shí)尚的審美心理需要。從插畫(huà)藝術(shù)興衰之中,我們看到各個(gè)時(shí)期的插畫(huà)藝術(shù)創(chuàng)作具有各自不同的藝術(shù)特征,且借助不同的媒材進(jìn)行創(chuàng)作,有各自的優(yōu)缺點(diǎn)。現(xiàn)代插畫(huà)藝術(shù)創(chuàng)作更多地關(guān)注大眾群體與大眾審美趣味的多樣性,借助科學(xué)技術(shù)的力量極大地拓展了插畫(huà)藝術(shù)的內(nèi)涵,在藝術(shù)性、商業(yè)性、娛樂(lè)性、消遣性上獲得了成功。相比之下,目前我國(guó)插畫(huà)藝術(shù)的創(chuàng)作水平,從技術(shù)上和創(chuàng)意上與國(guó)外還有一定的距離,但我們已經(jīng)走出了成功的第一步,并且正在迅速發(fā)展。
[Abstract]:Based on the analysis of the ups and downs of illustrations and taking the 30 years of reform and opening up as a clue, this paper analyzes the causes and results of the ups and downs. Through the historical analysis of the evolution of illustration in different periods, according to the fundamental change of social form, the adjustment and deepening of economic policy and other factors, the development and change of illustration art in each period. It is the embodiment of popular aesthetic interest in different periods and a mirror reflecting social changes. During the evolution of illustration art, we can clearly see that there are three main reasons leading to the decline of traditional illustration art and the rise of modern illustration art: first, the change of service object of illustration art. Illustrations of the mass art directed at the mass community have changed. Secondly, the aesthetic concept and sentiment of the masses are transformed with the times. Third, the popular pursuit of fashion aesthetic psychological needs. From the rise and fall of illustration art, we can see that each period of illustration art creation has its own artistic characteristics, and with the help of different media to create, have their own advantages and disadvantages. Modern illustration art creation pays more attention to the diversity of mass groups and popular aesthetic taste, greatly expands the connotation of illustration art with the help of the power of science and technology, and has been successful in artistic, commercial, entertaining and recreational aspects. In contrast, at present, the creative level of Chinese illustration art is still far from that of foreign countries in terms of technology and creativity, but we have already taken the first step of success and are developing rapidly.
【學(xué)位授予單位】：云南藝術(shù)學(xué)院
【學(xué)位級(jí)別】：碩士
【學(xué)位授予年份】：2010
【分類號(hào)】：J218.5

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