【摘要】： 本文選擇產(chǎn)業(yè)鏈構(gòu)建為研究切入點(diǎn),正是抓住了困擾我國(guó)動(dòng)畫產(chǎn)業(yè)化發(fā)展的最大障礙—我國(guó)的動(dòng)畫產(chǎn)業(yè)沒(méi)有形成一條完整、循環(huán)、互動(dòng)的產(chǎn)業(yè)鏈條。因而,研究我國(guó)動(dòng)畫產(chǎn)業(yè)鏈構(gòu)建是本文的重點(diǎn)。 基于此,本文首先查閱相關(guān)文獻(xiàn),梳理產(chǎn)業(yè)鏈內(nèi)涵、產(chǎn)業(yè)鏈形成以及產(chǎn)業(yè)鏈構(gòu)建等理論,界定本文所要研究的動(dòng)畫產(chǎn)業(yè)以及動(dòng)畫產(chǎn)業(yè)鏈等概念內(nèi)涵。其次,著重分析我國(guó)動(dòng)畫產(chǎn)業(yè)鏈發(fā)展中出現(xiàn)的問(wèn)題:產(chǎn)業(yè)鏈雖已初具雛形,但是環(huán)節(jié)缺失,鏈條松散。最后,對(duì)于產(chǎn)業(yè)鏈構(gòu)建問(wèn)題,先借鑒美、日、韓等國(guó)的動(dòng)畫產(chǎn)業(yè)鏈發(fā)展經(jīng)驗(yàn)。在這些國(guó)家中,動(dòng)畫生產(chǎn)—播出—衍生產(chǎn)品開(kāi)發(fā)—收益—再生產(chǎn)構(gòu)成了一條完整的產(chǎn)業(yè)循環(huán)鏈。然后按照:構(gòu)建什么—為什么構(gòu)建—如何構(gòu)建這一思路展開(kāi)我國(guó)動(dòng)畫產(chǎn)業(yè)鏈構(gòu)建研究。 論文以產(chǎn)業(yè)鏈理論為指導(dǎo),主要采用橫向和縱向分析方法,對(duì)于發(fā)達(dá)國(guó)家動(dòng)畫產(chǎn)業(yè)鏈發(fā)展經(jīng)驗(yàn)以及我國(guó)動(dòng)畫產(chǎn)業(yè)鏈發(fā)展現(xiàn)狀等問(wèn)題進(jìn)行了深入系統(tǒng)的研究,得到如下結(jié)論:第一,打造成熟完善的動(dòng)畫產(chǎn)業(yè)鏈?zhǔn)峭苿?dòng)我國(guó)動(dòng)畫產(chǎn)業(yè)化發(fā)展的必由之路。第二,在美、日、韓等發(fā)達(dá)國(guó)家,其動(dòng)畫產(chǎn)業(yè)鏈發(fā)展模式的核心是在動(dòng)畫產(chǎn)業(yè)鏈上不同環(huán)節(jié)的重點(diǎn)突破。這對(duì)我國(guó)動(dòng)畫產(chǎn)業(yè)鏈構(gòu)建有著借鑒意義。第三,對(duì)于具體的構(gòu)建路徑,本文以動(dòng)畫傳媒集團(tuán)為核心,在微觀層面上整合所處產(chǎn)業(yè)的多方資源,從縱向環(huán)節(jié)內(nèi)擴(kuò)張和橫向跨環(huán)節(jié)延伸兩方面進(jìn)行擴(kuò)張延伸式產(chǎn)業(yè)鏈構(gòu)建;此外,宏觀層面上,延伸式產(chǎn)業(yè)鏈構(gòu)建超出本產(chǎn)業(yè)范圍,進(jìn)行跨產(chǎn)業(yè)的廣度普及進(jìn)一步擴(kuò)充產(chǎn)業(yè)鏈。第四,構(gòu)建完整、循環(huán)的動(dòng)畫產(chǎn)業(yè)鏈至關(guān)重要,但配套完善的產(chǎn)業(yè)發(fā)展政策體系也是不可或缺的。 文章的最后,關(guān)于進(jìn)一步工作方向進(jìn)行了簡(jiǎn)要的討論。
[Abstract]:This paper chooses the construction of industry chain as the research breakthrough point, which is the biggest obstacle to the development of animation industrialization in our country-the animation industry of our country has not formed a complete, circular and interactive industrial chain. Therefore, the study of animation industry chain construction is the focus of this paper. Based on this, this paper first reviews the relevant literature, combing the industrial chain connotation, industrial chain formation and industrial chain construction theory, define the animation industry and animation industry chain concept connotation. Secondly, the paper analyzes the problems in the development of animation industry chain in China: although the industry chain has already had its embryonic form, it is lack of links and the chain is loose. Finally, for the problem of industrial chain construction, draw lessons from the United States, Japan, South Korea and other countries animation industry chain development experience. In these countries, animation production-broadcasting-derivative product development-revenue-reproduction constitute a complete industrial cycle chain. Then according to: build what-why build-how to build this train of thought to launch our country animation industry chain construction research. Guided by the theory of industry chain, this paper mainly adopts horizontal and vertical analysis methods to study the development experience of animation industry chain in developed countries and the current situation of animation industry chain in China. The main conclusions are as follows: first, creating a mature animation industry chain is the only way to promote the development of animation industrialization in China. Second, in America, Japan, South Korea and other developed countries, the core of the animation industry chain development model is the key breakthrough in different links in the animation industry chain. This has the reference significance to our country animation industry chain construction. Thirdly, regarding the concrete construction path, this article regards the animation media group as the core, integrates the various resources of the industry in the microscopic level, carries on the expansion extension industry chain construction from the longitudinal link expansion and the horizontal cross-link extension two aspects; In addition, macroscopically, the construction of extended industrial chain is beyond the scope of this industry, and the span of cross-industry is popularized to further expand the industrial chain. Fourth, the construction of a complete, circular animation industry chain is very important, but a complete industrial development policy system is indispensable. At the end of the paper, the direction of further work is briefly discussed.
【學(xué)位授予單位】：同濟(jì)大學(xué)
【學(xué)位級(jí)別】：碩士
【學(xué)位授予年份】：2008
【分類號(hào)】：F719

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