【摘要】：文化產(chǎn)業(yè)是湖南的一張名片,廣播影視、新聞出版、動(dòng)漫產(chǎn)業(yè)等具有全國(guó)影響,湖南的文化產(chǎn)業(yè)具有一定的競(jìng)爭(zhēng)力。但這種競(jìng)爭(zhēng)優(yōu)勢(shì)和領(lǐng)先位置,是否可持續(xù),還存在哪些需要突破的瓶頸,必須從經(jīng)濟(jì)學(xué)作出準(zhǔn)確評(píng)價(jià)。目前關(guān)于湖南文化產(chǎn)業(yè)競(jìng)爭(zhēng)力研究已有一些成果,但存在定量分析不夠的問(wèn)題,特別是缺乏對(duì)湖南文化產(chǎn)業(yè)競(jìng)爭(zhēng)力的量化分析。本文通過(guò)湖南與有關(guān)全國(guó)文化產(chǎn)業(yè)發(fā)展強(qiáng)省、市進(jìn)行實(shí)證比較,從而準(zhǔn)確定位湖南文化產(chǎn)業(yè)的位置和優(yōu)劣勢(shì),提出提升湖南文化產(chǎn)業(yè)競(jìng)爭(zhēng)力的對(duì)策。本文內(nèi)容主要包括四個(gè)部分：首先介紹了論文研究方法和主要內(nèi)容、國(guó)內(nèi)外研究、可能的創(chuàng)新與不足和文化產(chǎn)業(yè)有關(guān)概念及相關(guān)理論；其次介紹了湖南文化產(chǎn)業(yè)的總體概況、重點(diǎn)行業(yè)以及存在的不足；第三部分針對(duì)湖南文化產(chǎn)業(yè)競(jìng)爭(zhēng)力進(jìn)行了實(shí)證分析,主要闡釋文化產(chǎn)業(yè)競(jìng)爭(zhēng)力評(píng)價(jià)指標(biāo)體系的基本內(nèi)容、評(píng)價(jià)方法、比較對(duì)象、計(jì)算過(guò)程,將湖南與北京、上海、江蘇、福建、浙江、山東、河南、江西、廣東9個(gè)省市文化產(chǎn)業(yè)競(jìng)爭(zhēng)力排位,得出湖南文化產(chǎn)業(yè)競(jìng)爭(zhēng)力排位比較靠后的結(jié)論,特別是其中的文化傳播和滲透能力、整體創(chuàng)新能力、政府支持程度等方面較弱,但產(chǎn)業(yè)現(xiàn)有實(shí)力、可持續(xù)發(fā)展能力等較強(qiáng)；最后提出了提升湖南文化產(chǎn)業(yè)競(jìng)爭(zhēng)力的對(duì)策,主要針對(duì)湖南文化產(chǎn)業(yè)競(jìng)爭(zhēng)力實(shí)證分析結(jié)果,提出了支持和鼓勵(lì)創(chuàng)新、注重品牌化經(jīng)營(yíng)、改善產(chǎn)業(yè)布局、完善政策體系等對(duì)策。
[Abstract]:Cultural industry is a business card of Hunan, radio, film, television, press and publication, animation industry has a national impact, Hunan's cultural industry has a certain degree of competitiveness. However, whether this competitive advantage and leading position is sustainable or not, and what bottlenecks we still need to break through, must be accurately evaluated from the perspective of economics. At present, there have been some achievements in the research of Hunan's cultural industry competitiveness, but there are some problems in quantitative analysis, especially in the quantitative analysis of Hunan's cultural industry competitiveness. This paper makes an empirical comparison between Hunan and other provinces and cities concerned about the development of cultural industry in China, so as to accurately locate the position, advantages and disadvantages of Hunan's cultural industry, and put forward some countermeasures to enhance the competitiveness of Hunan's cultural industry. This paper mainly includes four parts: firstly, it introduces the research methods and main contents of the thesis, the domestic and foreign research, the possible innovation and deficiency, and the related concepts and related theories of cultural industry; secondly, it introduces the general situation of Hunan cultural industry. The third part has carried on the empirical analysis to Hunan cultural industry competitiveness, mainly explained the cultural industry competitiveness appraisal index system basic content, the appraisal method, the comparison object, the computation process, Hunan is ranked among the nine provinces and cities of Beijing, Shanghai, Jiangsu, Fujian, Zhejiang, Shandong, Henan, Jiangxi and Guangdong in terms of the competitiveness of cultural industries, and the conclusion is that Hunan's ranking of the competitiveness of cultural industries is lower than that of other provinces. In particular, the ability of cultural transmission and penetration, the overall ability of innovation, the degree of government support are weak, but the existing strength of the industry and the ability of sustainable development are relatively strong. Finally, the countermeasures to enhance the competitiveness of Hunan cultural industry are put forward. Based on the empirical analysis of Hunan's cultural industry competitiveness, this paper puts forward some countermeasures, such as supporting and encouraging innovation, focusing on brand management, improving industrial layout and perfecting policy system.
【學(xué)位授予單位】：湖南師范大學(xué)
【學(xué)位級(jí)別】：碩士
【學(xué)位授予年份】：2011
【分類號(hào)】：G124

【參考文獻(xiàn)】

相關(guān)期刊論文 前2條

1 徐萍;;陜西文化產(chǎn)業(yè)競(jìng)爭(zhēng)力評(píng)價(jià)與分析[J];統(tǒng)計(jì)與信息論壇;2006年03期

2 趙彥云;余毅;馬文濤;;中國(guó)文化產(chǎn)業(yè)競(jìng)爭(zhēng)力評(píng)價(jià)和分析[J];中國(guó)人民大學(xué)學(xué)報(bào);2006年04期

，

本文編號(hào)：2254003