【摘要】：隨著我國原創(chuàng)動畫片的不斷發(fā)展，日本、美國等許多國家生產(chǎn)的動畫片的大量引進，以及其制作水平的快速提高；更有我國從中央電視臺到地方電視臺的大量播放；我們所觀看、了解、喜歡、追捧的動畫人物、故事情節(jié)及人物的服裝服飾等等，漸漸地越來越多了，動畫片以一種不可阻擋的氣勢，漸漸地走進我們（特別是年輕人）的生活。動畫片里的人物命運、歷史背景、文化蘊涵等，無不極大地影響著當今社會的兒童、少年、青年，以及由他們長大的成年人。這已經(jīng)作為一種事實而存在了。 由于對動畫片的喜愛，與此同時產(chǎn)生了動畫片副產(chǎn)品；初期產(chǎn)生的是簡單的鑰匙墜、卡夾、玩具等，之后是服裝、日用品的裝飾等，發(fā)展到現(xiàn)在已經(jīng)到了隨處可在動畫廣告、卡通人物形象等，這是動畫片在我們?nèi)粘Ｉ钪械挠绊懞蛻?yīng)用；動畫片在我們的文化生活層面的影響，表現(xiàn)的就更加深入了。例如：情節(jié)續(xù)編的圖書、畫冊等等。二次元文化就是動畫片深入進我們的文化生活種中的一種形式。 二次元文化是我們當今社會快速發(fā)展下的新型文化產(chǎn)物，在青少年、青年中有著極大的生命力，其影響力之大讓筆者感到震驚；一切事物的發(fā)生與發(fā)展都有著積極與消極的兩個方面；若事物積極的方面得到健康的發(fā)展將有利于社會、有利于個體，對社會的進步起積極的作用；反之將產(chǎn)生負面影響。對其進行深入的調(diào)查研究有著深遠的現(xiàn)實意義。由于國內(nèi)外對二次元文化的研究還沒有成形的研究成果，，更沒有從傳媒學(xué)、廣告學(xué)角度進行研究，所以本文的研究更加有一定的創(chuàng)新意義了。 本文運用了傳播學(xué)、廣告學(xué)、心理學(xué)、統(tǒng)計學(xué)、消費文化等理論知識，進行了大量的問卷調(diào)查、現(xiàn)象分析， 基礎(chǔ)之上，研究了二次元作為一種文化形式的存在，應(yīng)該如何發(fā)揚積極的方面，回避消極的因素，使二次元文化更加健康的、以它獨有的魅力向前發(fā)展。
[Abstract]:With the continuous development of original cartoons in China, a large number of cartoons produced by Japan, the United States and other countries have been introduced, and their production level has been improved rapidly, and there has been a great deal of broadcasting from CCTV to local TV stations in our country. As we watch, understand, like, and pursue animated characters, storylines and characters' costumes, etc., cartoons gradually come into our lives (especially young people) with an unstoppable momentum. The fate, historical background and cultural implication of the characters in the cartoon greatly affect the children, teenagers, young people, and the adults who grew up by them. This already exists as a fact. As a result of the love of animation, at the same time the production of cartoon by-products; the initial generation is a simple key pendant, clip, toys, and so on, followed by clothing, daily necessities decoration, and so on, has now developed to everywhere can be animated advertising, Cartoon characters and so on, this is the influence and application of cartoon in our daily life; the influence of cartoon in our cultural life level, performance is more in-depth. For example: the plot continues the book, the picture book and so on. Quadratic element culture is a form of animation that goes deep into our cultural life. Quadratic element culture is a new type of cultural product under the rapid development of our society. It has great vitality among teenagers and young people, and the author is shocked by its great influence. The occurrence and development of all things have both positive and negative aspects; if the positive aspects of things develop healthily, it will benefit the society, benefit the individual and play a positive role in the social progress; otherwise, it will have a negative effect. It is of great practical significance to investigate and study it deeply. Since the research on quadratic element culture at home and abroad has not formed the research results, much less from the perspective of media, advertising, the study of this paper has more innovative significance. Based on the theoretical knowledge of communication, advertising, psychology, statistics, consumer culture and so on, this paper studies the existence of quadratic element as a cultural form on the basis of a large number of questionnaires and phenomenon analysis. How to carry forward the positive aspect, avoid the negative factors, make quadratic element culture more healthy and develop with its unique charm.
【學(xué)位授予單位】：遼寧大學(xué)
【學(xué)位級別】：碩士
【學(xué)位授予年份】：2013
【分類號】：G122

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相關(guān)期刊論文 前2條

1 秦藝娟;許群;;日本優(yōu)秀動漫音樂鑒賞(上)[J];電影文學(xué);2011年04期

2 田一汐;;試析日本文化多樣性在原宿文化中的體現(xiàn)[J];學(xué)園(教育科研);2012年13期

本文編號：2232583