本文選題：動(dòng)漫 + 網(wǎng)絡(luò)�。� 參考：《藝術(shù)科技》2016年03期

【摘要】：中國的動(dòng)漫產(chǎn)業(yè)有一句流傳非常廣泛的話:"一流的技術(shù),2流的故事,3流的產(chǎn)業(yè)運(yùn)營"。動(dòng)漫原創(chuàng)企業(yè)經(jīng)常強(qiáng)調(diào)它的藝術(shù)價(jià)值,卻在轉(zhuǎn)型產(chǎn)品和生產(chǎn)和銷售系統(tǒng)的能力方面存在缺失,沒有實(shí)現(xiàn)有效的資源與資本的轉(zhuǎn)換,對(duì)于產(chǎn)業(yè)一體化進(jìn)程的要求來說就更難實(shí)現(xiàn)了。從動(dòng)漫產(chǎn)業(yè)的特點(diǎn),它屬于文化內(nèi)容產(chǎn)業(yè),與一般行業(yè)相比,產(chǎn)品的文化內(nèi)容產(chǎn)業(yè)是一種文化產(chǎn)品,具有知識(shí)密集和勞動(dòng)力密集的特點(diǎn)。將知識(shí)產(chǎn)權(quán)的文化產(chǎn)品作為形成和發(fā)展的知識(shí)產(chǎn)權(quán)保護(hù)技術(shù)的核心,升值和改造構(gòu)成文化產(chǎn)業(yè)的生命周期,有助于建立有增值潛力的獨(dú)特文化產(chǎn)業(yè)。進(jìn)入21世紀(jì)以來,動(dòng)漫產(chǎn)業(yè)已經(jīng)開始了一個(gè)新時(shí)代,電腦動(dòng)畫技術(shù)的使用和網(wǎng)絡(luò)動(dòng)畫的崛起是最重要的特點(diǎn),如三維動(dòng)畫技術(shù),實(shí)現(xiàn)了無紙動(dòng)畫,顯著節(jié)省動(dòng)畫制作成本,并能夠提供更豐富的表達(dá)。中國近年來通過引進(jìn)先進(jìn)的動(dòng)畫制作軟件,廣泛地應(yīng)用到動(dòng)畫教育領(lǐng)域,在中國制造的產(chǎn)業(yè)化格局上已經(jīng)積累相當(dāng)了豐富的經(jīng)驗(yàn),與此同時(shí),中國逐漸發(fā)展期了龐大的互聯(lián)網(wǎng)用戶群體,大量的Flash在線動(dòng)漫愛好者,網(wǎng)絡(luò)動(dòng)漫在中國具有很強(qiáng)的影響力和潛在價(jià)值,無形中產(chǎn)生了一個(gè)巨大的潛在市場(chǎng)資源和空間,為未來的產(chǎn)業(yè)化升級(jí)打好了重要的基礎(chǔ)。此外,在政府的推動(dòng)下把動(dòng)漫產(chǎn)業(yè)作為產(chǎn)業(yè)核心的重要議題得到了廣泛的支持,促進(jìn)了動(dòng)漫產(chǎn)業(yè)在全國的影響和推廣。
[Abstract]:China's animation industry has a very widespread saying: "first-class technology 2-stream story of 3-stream industrial operations." The original animation business often emphasizes its artistic value, but it lacks the ability to transform its products and production and sales systems, and fails to realize the effective conversion of resources and capital. For the process of industrial integration requirements are more difficult to achieve. From the characteristics of the animation industry, it belongs to the cultural content industry. Compared with the general industry, the cultural content industry of the product is a kind of cultural product, with the characteristics of knowledge intensive and labor intensive. Taking intellectual property cultural products as the core of intellectual property protection technology, appreciation and transformation constitute the life cycle of cultural industry, which is helpful to the establishment of unique cultural industry with value-added potential. Since entering the 21st century, the animation industry has begun a new era. The use of computer animation technology and the rise of network animation are the most important features, such as three-dimensional animation technology, paperless animation, significantly reduce the cost of animation production. And can provide a richer expression. In recent years, through the introduction of advanced animation production software, China has widely applied to the field of animation education. It has accumulated considerable experience in the pattern of industrialization of manufacture in China, at the same time, China has gradually developed a large number of Internet users, a large number of online animation fans, online animation in China has a strong impact and potential value, has produced a huge potential market resources and space. For the future industrialization upgrade has laid an important foundation. In addition, under the promotion of the government, the animation industry as the core of the industry has been widely supported, promoting the impact and promotion of the animation industry in the country.
【作者單位】： 民辦南華工商學(xué)院;
【分類號(hào)】：G124

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