本文選題：商品 + 商業(yè)繪畫��； 參考：《西北大學》2007年碩士論文

【摘要】： 商業(yè)繪畫是商品經(jīng)濟環(huán)境下，繪畫藝術與商業(yè)的結(jié)合。商業(yè)繪畫作為一門應用美術類學科在國內(nèi)雖然剛剛興起，但是卻廣泛的涉及到了印刷出版、廣告設計、動漫產(chǎn)業(yè)等多個領域。其中現(xiàn)代漫畫就屬于商業(yè)繪畫的范疇�，F(xiàn)代漫畫的形式多樣、題材豐富，含蓋了現(xiàn)實生活中的方方面面，，其中以科幻、奇幻、偵探等為內(nèi)容的連載漫畫最具有明顯的商業(yè)行為，并以此為代表形走上了產(chǎn)業(yè)化的道路。 本文將在商品經(jīng)濟的環(huán)境下，從商業(yè)繪畫的角度來體察現(xiàn)代漫畫的商業(yè)行為和產(chǎn)業(yè)化道路，通過對商業(yè)繪畫的定義、現(xiàn)代漫畫的概念和發(fā)展脈絡的探討研究，論證現(xiàn)代漫畫屬于商業(yè)繪畫的范疇，并在此基礎上討論現(xiàn)代漫畫的商業(yè)行為和產(chǎn)業(yè)化道路
[Abstract]:Commercial painting is the combination of painting art and commerce under the environment of commodity economy. As an applied art subject, commercial painting has just arisen in China, but it has been widely involved in many fields, such as printing and publishing, advertising design, animation industry and so on. Among them modern cartoon belongs to the category of commercial painting. Modern comics are diverse in form and rich in subject matter, which cover all aspects of real life. Among them, serial comics with science fiction, fantasy, detective and other contents have the most obvious commercial behavior, and take this as the representative of the way of industrialization. Under the environment of commodity economy, this paper will explore the commercial behavior and industrialization of modern comic books from the angle of commercial painting, and discuss the definition of commercial painting, the concept and development of modern comic books. It is proved that modern comics belong to the category of commercial painting, and on this basis, the commercial behavior and industrialization of modern comics are discussed.
【學位授予單位】：西北大學
【學位級別】：碩士
【學位授予年份】：2007
【分類號】：J218.7

【引證文獻】

相關碩士學位論文 前1條

1 周歆;80后藝術家作品中的卡通風格研究[D];上海師范大學;2010年

本文編號：1972763