發(fā)布時(shí)間：2018-05-20 19:42

  本文選題：動(dòng)漫產(chǎn)業(yè) + 早教動(dòng)畫��； 參考：《河北師范大學(xué)》2011年碩士論文

【摘要】：二十一世紀(jì)是數(shù)字內(nèi)容產(chǎn)業(yè)迅速崛起的時(shí)期,動(dòng)漫產(chǎn)業(yè)作為其中重要組成部分,已經(jīng)成為該時(shí)代的朝陽產(chǎn)業(yè)、新興產(chǎn)業(yè),這個(gè)產(chǎn)業(yè)具有廣大的消費(fèi)群體,龐大的市場(chǎng)需求,動(dòng)漫作品生命運(yùn)轉(zhuǎn)周期長(zhǎng)等特點(diǎn)。近些年來,美國、日本、韓國的動(dòng)漫產(chǎn)品已經(jīng)創(chuàng)造了可觀的經(jīng)濟(jì)效益,并在世界動(dòng)漫市場(chǎng)已呈現(xiàn)三強(qiáng)鼎立之勢(shì),凡是文化產(chǎn)業(yè)發(fā)展的國家和強(qiáng)大的國家,也一定擁有高度發(fā)達(dá)的動(dòng)漫產(chǎn)業(yè)。然而我國在這個(gè)領(lǐng)域還很落后,尤其是早教幼教動(dòng)畫領(lǐng)域。隨著2005年開始,國家出臺(tái)政策由國家廣電總局牽頭開始大力扶持國產(chǎn)動(dòng)漫產(chǎn)業(yè),國家提出“力爭(zhēng)用5至10年時(shí)間,使我國躋身世界動(dòng)漫大國和強(qiáng)國行列”。因此從產(chǎn)業(yè)鏈各環(huán)節(jié)入手尋找我國動(dòng)漫產(chǎn)業(yè)競(jìng)爭(zhēng)力,提升的潛在機(jī)會(huì),并有針對(duì)性的采取措施成為商家的必爭(zhēng)之地。 動(dòng)漫產(chǎn)業(yè)作為文化產(chǎn)業(yè)的重要組成部分,其發(fā)展?jié)摿薮�。我國�?dòng)漫產(chǎn)業(yè)曾經(jīng)有過閃光的歷史,孫悟空、鐵扇公主、三個(gè)和尚、過猴山、小蝌蚪找媽媽等形象家喻戶曉,但由于沒有完整的產(chǎn)業(yè)鏈運(yùn)行模式,同時(shí)沒有將動(dòng)漫產(chǎn)業(yè)作為產(chǎn)業(yè)化模式來發(fā)展,動(dòng)漫產(chǎn)業(yè)曾一度衰落,導(dǎo)致長(zhǎng)久以來,我國的動(dòng)漫市場(chǎng)一直為國外作品所占據(jù)。 依據(jù)資料統(tǒng)計(jì),在我國青少年中最喜愛的動(dòng)漫作品,日本的動(dòng)漫占60%,歐美的動(dòng)漫占29%,而我國的原創(chuàng)動(dòng)漫,包括港澳臺(tái)地區(qū)創(chuàng)作的動(dòng)漫只缺只占11%,早教動(dòng)畫作品可以算是微乎其微,成功作品也就更是少之甚少。在全世界范圍內(nèi),相對(duì)比較成功的早教作品有世界上最著名的圖畫書作家之一的荷蘭畫家迪克-布魯納創(chuàng)作的經(jīng)典兒童插畫作品《米菲兔》和系列二維三維動(dòng)畫作品、英國廣播公司BBC公司的《天線寶寶》,還有該公司近期推出的《花園寶寶》,都是相對(duì)非常成功的早教作品。 從2008年初開始,這個(gè)項(xiàng)目便從整個(gè)市場(chǎng)的需求和欠缺的定位進(jìn)行分析和調(diào)查,依照要改變中國的孩子們的意識(shí),就要從娃娃抓起的原則,假如要改變成長(zhǎng)起來的新的一代,已經(jīng)在美、日、韓的動(dòng)畫作品下成長(zhǎng)起來的,要改變他們的審美意識(shí),難度可想而知,因此要改變我國動(dòng)漫在人們心中的地位,就要從基礎(chǔ)做起,而且早教動(dòng)漫市場(chǎng)在我國一度曾被人忽視,沒有人將其作為產(chǎn)業(yè)來發(fā)展,簡(jiǎn)單的認(rèn)為嬰兒和孩童不懂事,看不明白動(dòng)漫作品,沒什么可以開發(fā)的前景前途,殊不知這種認(rèn)識(shí)是完全錯(cuò)誤的。并且該領(lǐng)域的商機(jī)還有著非常大的開發(fā)前景和未來。 本文以作者本人在開發(fā)和制作早教動(dòng)畫《熊貓鮑勃》為研究對(duì)象,分析了早教動(dòng)漫產(chǎn)業(yè)的開發(fā)和研究的過程,并在此基礎(chǔ)上如何將產(chǎn)業(yè)鏈進(jìn)行整合,并提出了最適合我國本土的動(dòng)漫產(chǎn)業(yè)發(fā)展的對(duì)策。 全文共分成五個(gè)部分: 引言介紹了國內(nèi)動(dòng)漫產(chǎn)業(yè)的概念、研究意義、研究背景和研究方法。 第一部分:動(dòng)漫產(chǎn)業(yè)的定義、研究方法和研究背景。 第二部分:當(dāng)今世界動(dòng)漫產(chǎn)業(yè)和我國動(dòng)漫產(chǎn)業(yè)現(xiàn)狀。 第三部分:開發(fā)和創(chuàng)作早教動(dòng)畫《熊貓鮑勃》中的創(chuàng)意定位。 第四部分:早教動(dòng)畫《熊貓鮑勃》的創(chuàng)作思路和運(yùn)行模式。 第五部分:發(fā)展國產(chǎn)動(dòng)漫的可行性方法。
[Abstract]:The 21st century is the period of the rapid rise of the digital content industry , and the animation industry has become the important part of the era . The animation industry in the United States , Japan and South Korea has created considerable economic benefits . In recent years , the animation products of the United States , Japan and South Korea have already created considerable economic benefits .


As an important part of cultural industry , animation industry has great potential for development . China ' s animation industry has had a flash history , Sun Wukong , Iron Fan Princess , three monks , Monkey Mountain , Tadpole find mother and other image household names , but because there is no complete industrial chain operation mode , but not the animation industry as the industrialization mode , the animation industry has declined once , resulting in the long time , China ' s animation market has been occupied by foreign works .


According to the data statistics , in our youth the most popular animation works , Japan ' s animation accounts for 60 % , European and American animation accounts for 29 % , while our country ' s original animation , including the Hong Kong and Macao Taiwan region ' s animation only lacks only 11 % , the early education animation works can be very little . In the world wide , the relatively successful early education works have the world ' s most famous picture book author of the world ' s most famous picture book author of the world ' s most famous picture book author of the world ' s most famous picture book author , the British Broadcasting Corporation BBC Company ' s Tianlin baby girl , also the company recently introduced the baby garden baby girl , is a relatively very successful early education work .


From the beginning of 2008 , this project has been analyzed and investigated from the demand and shortage of the whole market . In order to change the consciousness of the children in China , it is necessary to change their aesthetic consciousness . If we want to change their aesthetic consciousness , it is necessary to change their aesthetic consciousness .


This paper analyses the development and research process of early education animation industry , and puts forward some countermeasures for the development of animation industry in China .


The full text is divided into five parts :


Introduction introduces the concept , research significance , research background and research method of domestic animation industry .


Part I : Definition , research method and research background of animation industry .


The second part : the animation industry in the world today and the present situation of animation industry in China .


The third part : Develop and create the creative positioning of the early - education cartoon panda bob bob .


The fourth part : The idea and the mode of operation of the early - education cartoon panda bob bob .


Part V : The feasibility of developing domestic animation .
【學(xué)位授予單位】：河北師范大學(xué)
【學(xué)位級(jí)別】：碩士
【學(xué)位授予年份】：2011
【分類號(hào)】：J954

【參考文獻(xiàn)】

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本文編號(hào)：1915976