本文選題：動漫營銷 + 優(yōu)勢　； 參考：《中國商貿(mào)》2011年09期

【摘要】：隨著我國社會經(jīng)濟(jì)的發(fā)展,市場競爭日趨激烈,企業(yè)的營銷越來越多元化,其手段也更為創(chuàng)新。當(dāng)前動漫成為企業(yè)營銷的新手段,特別是在金融危機(jī)情形下,動漫以其時尚、流行元和易吸引大眾注意力等優(yōu)點受到熱捧。企業(yè)如能利用好動漫這個企業(yè)營銷的新載體,便可在短時間內(nèi)獲得差異化的競爭優(yōu)勢。
[Abstract]:With the development of our social economy, the market competition is becoming more and more fierce, the marketing of enterprises is becoming more and more diversified, and its means are more innovative. At present, animation has become a new means of business marketing, especially in the financial crisis, animation with its fashion, popularity and easy to attract public attention and other advantages are popular. If enterprises can make good use of animation as a new carrier of business marketing, they can obtain the competitive advantage of differentiation in a short time.
【作者單位】： 海南大學(xué)三亞學(xué)院藝術(shù)分院;
【分類號】：F274

【參考文獻(xiàn)】

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