本文選題：動(dòng)漫產(chǎn)業(yè) + 廣西動(dòng)漫產(chǎn)業(yè)�。� 參考：《廣西大學(xué)》2011年碩士論文

【摘要】：利用文化產(chǎn)業(yè)推動(dòng)經(jīng)濟(jì)增長(zhǎng),是廣西當(dāng)前的一大戰(zhàn)略舉措。“十二五”規(guī)劃中,廣西自治區(qū)把文化產(chǎn)業(yè)作為廣西重要的產(chǎn)業(yè)來培育,其中,動(dòng)漫產(chǎn)業(yè)作為重要部分被提及。廣西動(dòng)漫產(chǎn)業(yè)起步較晚,與先進(jìn)省市有明顯差距,有待奮起直追。本文對(duì)廣西動(dòng)漫產(chǎn)業(yè)進(jìn)行研究,以期能為廣西動(dòng)漫產(chǎn)業(yè)的發(fā)展和文化產(chǎn)業(yè)結(jié)構(gòu)升級(jí)提供一定的指導(dǎo)作用。 本文主要采用觀察法和實(shí)地調(diào)查法,運(yùn)用文化產(chǎn)業(yè)理論,借鑒現(xiàn)有動(dòng)漫產(chǎn)業(yè)研究理論成果進(jìn)行研究。通過對(duì)動(dòng)漫生產(chǎn)者與管理者、動(dòng)漫產(chǎn)品與動(dòng)漫服務(wù)、動(dòng)漫消費(fèi)者三個(gè)方面的調(diào)查,將廣西動(dòng)漫產(chǎn)業(yè)定位于形成期。這個(gè)時(shí)期是經(jīng)驗(yàn)積累階段,相對(duì)東部動(dòng)漫發(fā)達(dá)地區(qū)要缺乏競(jìng)爭(zhēng)力,但整體仍呈上升的態(tài)勢(shì)。廣西動(dòng)漫產(chǎn)業(yè)存在政府行政措施有待完善、動(dòng)漫作品無法滿足市場(chǎng)需求、動(dòng)漫企業(yè)缺乏市場(chǎng)化運(yùn)作、產(chǎn)業(yè)可持續(xù)發(fā)展能力低幾個(gè)問題,同時(shí)也面臨著前所未有的機(jī)遇。 廣西動(dòng)漫產(chǎn)業(yè)鏈中每個(gè)環(huán)節(jié)的企業(yè)都還很少,產(chǎn)業(yè)競(jìng)爭(zhēng)主要來自外部壓力。因此廣西動(dòng)漫產(chǎn)業(yè)各個(gè)環(huán)節(jié)必須緊密團(tuán)結(jié),樹立全局觀。須發(fā)揮自身優(yōu)勢(shì),進(jìn)行資源開發(fā)整合與市場(chǎng)化經(jīng)營(yíng),加強(qiáng)動(dòng)漫產(chǎn)業(yè)管理和規(guī)劃,形成廣西動(dòng)漫產(chǎn)業(yè)拳頭品牌,走政府扶持、漫畫先行的集約型發(fā)展道路。
[Abstract]:The use of cultural industry to promote economic growth is Guangxi's current major strategic initiatives. In the 12th Five-Year Plan, the Guangxi Autonomous region takes the cultural industry as an important industry to cultivate, among which, the animation industry as an important part has been mentioned. Guangxi animation industry started late, and advanced provinces and cities have a clear gap, to catch up. This paper studies the animation industry in Guangxi in order to provide some guidance for the development of the animation industry and the upgrading of the cultural industrial structure in Guangxi. This paper mainly uses the observation method and the field investigation method, uses the cultural industry theory, draws lessons from the existing animation industry research theory achievement carries on the research. Through the investigation of animation producers and managers, animation products and animation services, animation consumers, the animation industry in Guangxi will be positioned in the formation period. This period is the accumulation of experience, relative to the eastern animation developed areas to lack competitiveness, but the overall trend is still rising. Guangxi animation industry has government administrative measures to be improved, animation works can not meet the market demand, animation companies lack of market-oriented operation, industry sustainable development capacity is low several problems, but also facing unprecedented opportunities. Guangxi animation industry chain in each link of enterprises are still very few, industrial competition mainly from external pressure. Therefore, Guangxi animation industry links must be closely United, set up the overall view. We should give full play to our own advantages, carry on the resources development integration and market-oriented management, strengthen the management and planning of the animation industry, form the fist brand of Guangxi animation industry, and take the intensive development road of government support and caricature leading the way.
【學(xué)位授予單位】：廣西大學(xué)
【學(xué)位級(jí)別】：碩士
【學(xué)位授予年份】：2011
【分類號(hào)】：G124

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本文編號(hào)：1884057