發(fā)布時間：2018-04-25 00:23

  本文選題：動畫形象 + 受眾定位��； 參考：《東北師范大學》2010年碩士論文

【摘要】： 在經(jīng)濟全球化的新形勢下,國外動畫對中國動畫市場大肆進攻與占領,導致中國本土動畫市場喪失。據(jù)調(diào)查,在中國青少年最喜愛的動漫作品中,日本動漫占60%,歐美動漫占29%,而中國原創(chuàng)動漫,包括港臺地區(qū),比例只有11%。而作為衡量一部動畫片成功與否的關(guān)鍵因素——動畫形象,如米老鼠、唐老鴨等這些活潑可愛的動畫形象已經(jīng)成為全球認同的形象,與之相關(guān)的商品撲天蓋地,經(jīng)入不衰,中國更是欠缺了很多。我國動畫明星嚴重缺失。 動畫業(yè)的發(fā)展不僅依賴內(nèi)容,更依賴于形象。動畫形象是動畫片的靈魂。動畫形象之于動畫片,類似“電影中的電影明星”,尤如“廣告中的明星代言人”,是不可或缺的關(guān)鍵角色。動畫產(chǎn)業(yè)鏈的核心正是動畫形象的“注意力”價值。一個成功的動畫形象不僅使一部動畫片歷久彌新、�？床粎�,還會帶來長期不斷的經(jīng)濟效益。特別是“藍貓”的成功,使國內(nèi)許多動畫人開始注意到,樹立具有品牌價值的動畫形象,是動畫業(yè)可持續(xù)發(fā)展的根本動力。 然而,一項最新的統(tǒng)計顯示,中國青少年最喜愛的20個動畫形象中,19個來自日本,中國本土的動畫形象僅“孫猴”受待見。 本土動畫明星的缺失嚴重影響了中國動畫片的影響力及收益效果,使得我國動畫片裹足不前。 本文在搜集了大量資料和進行樣本甄選的基礎上,對我國動畫形象的傳播狀況、傳播中存在的問題及原因進行了分析研究,在此基礎上提出了相關(guān)的對策。
[Abstract]:Under the new situation of economic globalization, foreign animation is attacking and occupying Chinese animation market, resulting in the loss of local animation market in China. According to the survey, among the favorite anime works of Chinese teenagers, Japanese animation accounts for 60%, Europe and the United States account for 29%, while Chinese original animation, including Hong Kong and Taiwan, has only 11%. And as a key factor in measuring the success of an animated film-animation images, such as Mickey Mouse, Donald Duck and so on-have become global identity images. China is missing a lot. Animation stars in China are seriously missing. The development of animation industry depends not only on content, but also on image. Animation image is the soul of animation. Animation image is an indispensable key role in animation, such as "movie star in film", such as "star spokesperson in advertisement". The core of animation industry chain is the attention value of animation image. A successful animation image not only makes an animated film old and new, but also brings long-term economic benefits. Especially the success of "Blue Cat" makes many animators in China begin to notice that it is the fundamental motive force for the sustainable development of animation industry to set up the animation image with brand value. However, a new statistic shows that 19 of the 20 favorite animated images among Chinese teenagers are from Japan, and only "Sun Monkey" is popular in China. The lack of local animation stars has seriously affected the influence and profit of Chinese animation, which makes the animation in China hold back. On the basis of collecting a large amount of data and selecting samples, this paper analyzes and studies the communication situation, problems and causes of Chinese animation image, and puts forward some relevant countermeasures.
【學位授予單位】：東北師范大學
【學位級別】：碩士
【學位授予年份】：2010
【分類號】：J954

【引證文獻】

相關(guān)碩士學位論文 前2條

1 朱少輝;中美動畫形象比較研究[D];湖南大學;2012年

2 王萌;文化產(chǎn)業(yè)視域下的蒂姆·伯頓動畫電影研究[D];河南大學;2013年

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本文編號：1798940