本文選題：動漫玩具 + 產(chǎn)品意象　； 參考：《浙江大學(xué)》2011年碩士論文

【摘要】：目前我國動漫玩具產(chǎn)業(yè)正處于快速發(fā)展階段,但是動漫玩具的產(chǎn)業(yè)水平仍有待提高,其中創(chuàng)新設(shè)計(jì)水平是制約玩具產(chǎn)品發(fā)展的瓶頸。結(jié)合國家863計(jì)劃項(xiàng)目“柔性復(fù)雜產(chǎn)品快速創(chuàng)意數(shù)字化設(shè)計(jì)方法研究及其應(yīng)用”(2009AA04Z103),本文對動漫玩具的設(shè)計(jì)方法進(jìn)行了研究。動漫玩具作為一種用戶情感需求占主導(dǎo)地位的產(chǎn)品,在其創(chuàng)新設(shè)計(jì)中對于用戶的意象偏好需求的研究必不可少,而傳統(tǒng)的以模仿為主的設(shè)計(jì)方式已經(jīng)不能很好地適應(yīng)以市場為導(dǎo)向的動漫玩具設(shè)計(jì)的需要。為此本文根據(jù)意象研究理論,將用戶偏好的動漫玩具意象認(rèn)知結(jié)合到動漫玩具設(shè)計(jì)過程中,提出了意象關(guān)聯(lián)的造型設(shè)計(jì)和意象引導(dǎo)的造型進(jìn)化,能夠結(jié)合用戶意象認(rèn)識獲得相應(yīng)的玩具造型。全文共分為以下六章： 第一章：概述了我國動漫玩具行業(yè)發(fā)展情況,闡述了動漫玩具設(shè)計(jì)現(xiàn)狀,并對相關(guān)領(lǐng)域的研究情況給出了借鑒性的介紹,由此分析了目前動漫玩具設(shè)計(jì)存在的問題,給出了全文的研究思路,整理歸納了全文的主要研究內(nèi)容。 第二章：給出了動漫玩具用戶偏好意象的研究方法與獲取分析。首先介紹了產(chǎn)品意象的概念和形成,分析了用戶偏好意象的特點(diǎn),給出了用戶偏好意象的若干研究方法；其次,利用用戶偏好意象的語義量化方法,給出對于用戶偏好意象的調(diào)查描述,并利用相關(guān)統(tǒng)計(jì)方法對調(diào)查得到的意象進(jìn)行了實(shí)例分析。 第三章：探討了用戶偏好意象與造型關(guān)聯(lián)的設(shè)計(jì)方法,給出了產(chǎn)品意象與造型間的關(guān)聯(lián)法則。首先對傳統(tǒng)的設(shè)計(jì)方式進(jìn)行了分析,對用戶和設(shè)計(jì)者的意象感知與表征的特點(diǎn)和差異進(jìn)行了研究分析,在此基礎(chǔ)上提出了結(jié)合意象的動漫玩具造型設(shè)計(jì)方法；以草圖式快速設(shè)計(jì)方式為技術(shù)手段,通過設(shè)計(jì)者初步造型設(shè)計(jì)、造型特征提取、造型與意象關(guān)聯(lián)、意象驅(qū)動造型規(guī)則構(gòu)建,實(shí)現(xiàn)以用戶偏好意象為目標(biāo)的動漫玩具造型設(shè)計(jì)。 第四章：提出了通過意象引導(dǎo)的動漫玩具造型進(jìn)化方法。結(jié)合動漫玩具造型設(shè)計(jì)方法,首先利用已有動漫玩具造型建立部件庫,基于遺傳算法給出部件指針編碼的個體編碼方式,再根據(jù)用戶交互評價為量值基礎(chǔ)利用因子載荷計(jì)算個體適應(yīng)度值,并針對動漫玩具造型進(jìn)化需求對遺傳算法進(jìn)行了改進(jìn)和實(shí)現(xiàn)。 第五章：介紹了本文所用到的三維動漫玩具設(shè)計(jì)CAD系統(tǒng)EasyToy及其草圖式基本造型功能,在此平臺上設(shè)計(jì)了動漫玩具意象造型設(shè)計(jì)和進(jìn)化交互界面,給出了相應(yīng)的動漫玩具造型實(shí)例。 第六章：全文的總結(jié)與展望,總結(jié)了本文的研究特點(diǎn),并展望了今后進(jìn)一步研究方向。
[Abstract]:At present, China's animation and toy industry is in the rapid development stage, but the industrial level of anime toys remains to be improved. The innovation design level is the bottleneck restricting the development of toy products. In combination with the National 863 plan project "research and application of the rapid creative digital design method for flexible complex products" (2009AA04Z103), this article is on the move. The design method of the diffuse toy is studied. The animation toy is a product dominated by the user's emotional demand. In its innovative design, the research on the user's image preference needs is necessary. The traditional design method based on imitation can't well be well suited to the needs of the market oriented animation toy design. In this paper, based on the theory of image research, this paper combines the user's preference of anime and anime image cognition into the animation toy design process, and puts forward the modeling design of image correlation and the modeling evolution of image guidance, which can combine the user image to obtain the corresponding toy modeling. The whole article is divided into the following six chapters:
Chapter 1: summarizes the development of Chinese animation and toy industry, expounds the current situation of animation toys design, and gives a reference to the related fields of research, analyzes the existing problems in the current design of anime and animation toys, gives the full text of the research ideas, and summarizes the main research content of the full text.
The second chapter: the research method and acquisition analysis of the preference image of anime and anime toy users are given. First, the concept and formation of product image are introduced, the characteristics of user preference image are analyzed, and some research methods of user preference image are given. Secondly, the user preference image is used to give the user preference image. A survey was made to describe and use the relevant statistical methods to analyze the images obtained from the survey.
The third chapter discusses the design method of the association between the user preference image and the modeling, and gives the association rule between the product image and the modeling. Firstly, the traditional design method is analyzed, the characteristics and differences of the image perception and characterization of the users and designers are analyzed, and on this basis, the cartoon playing with the image is put forward. With the styling design method, the sketch type rapid design method is used as the technical means, through the designer's preliminary modeling design, the modeling feature extraction, the modeling and image association, the image driven modeling rule construction, and the animation toy modeling design which aims at the user's preference image.
The fourth chapter introduces the modeling and evolution of anime toys through image guidance. Combined with the modeling design method of anime toys, first, we use the existing animation toy modeling to establish the component library, and give the individual coding method of the part pointer coding based on the genetic algorithm, and then calculate the individual based on the factor load based on the user interaction evaluation as the value base. The fitness algorithm is used to improve and implement the genetic algorithm for the evolution needs of animation toys.
The fifth chapter introduces the 3D animation toy design CAD system EasyToy and the basic modeling function of the cartoon toy design. On this platform, the image modeling design and evolution interface of anime toys are designed, and the corresponding modeling examples of anime toys are given.
The sixth chapter: the summary and Prospect of the article, summarizes the research characteristics of this article, and looks forward to the further research direction in the future.

【學(xué)位授予單位】：浙江大學(xué)
【學(xué)位級別】：碩士
【學(xué)位授予年份】：2011
【分類號】：TS958.02

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本文編號：1776457