本文選題：動畫形象　切入點：價值取向　出處：《浙江師范大學》2012年碩士論文

【摘要】：動畫形象是動畫片的靈魂,在動畫片的制作流程中,角色的造型設計占有極其重要的位置。一部成功的動畫影片必須有好的角色造型,才能充分地展現(xiàn)出影片的故事情節(jié)及典型環(huán)境中的典型人物。優(yōu)秀的動畫形象不僅具有藝術性,還具有很大的商業(yè)價值。 動畫作為承載文化意識形態(tài)的特殊藝術創(chuàng)作形式,從誕生就得到觀眾的關注和喜愛,隨著動畫技術的飛速發(fā)展和動畫內(nèi)容的日益變化,動畫產(chǎn)業(yè)鏈也在逐漸形成和成熟。中國的動畫片想要在動畫市場上占據(jù)一席之地,帶動相關產(chǎn)業(yè)鏈的良性循環(huán)發(fā)展,動畫形象是關鍵。動畫源遠流長,深受本國文化思想的影響,動畫形象往往反映的是本民族的性格特征。而如今,在與美國、日本這樣的動畫強國共存的時代,中國動畫一直在不斷模仿和重復國外的優(yōu)秀動畫,漸漸地喪失了自己的風格。國外的風格即使模仿得再好,但是缺乏對文化的深層次理解,只能流于膚淺的表面,形似而神不似。我們要反思當代動畫創(chuàng)作陷入民族風格和審美價值喪失的種種原因,在今后的動畫創(chuàng)作中,繼續(xù)堅持作品的民族化與本土化,提高國產(chǎn)動畫的創(chuàng)作質(zhì)量。 本論文用類比方法剖析中美經(jīng)典動畫影片中的角色形象,對其形象塑造的特征性和文化根源進行探究,分析動畫形象元素的藝術特征,并將兩國的動畫形象進行比較,用馬克思主義歷史觀和美學觀來探析造成兩國動畫形象差異的文化根源。 論文由五部分組成：在第一章中對“動畫”和“動畫形象”的概念進行了闡述,并將中美兩國動畫的發(fā)展歷程進行了梳理,提出了動畫藝術特征及其文化意義；在第二章中從動畫形象的性格、行為和臺詞方面入手,分析了經(jīng)典形象的藝術性和符號特征；本文的第三、四、五章是重點也是難點,首先在第三章中對比了中美動畫形象在創(chuàng)新意識上的差異,得出只有具有創(chuàng)意的動畫才能獲得成功；進而在第四、五章中對中美文化的價值取向和審美價值進行了闡述,例舉了具有代表性和說明性的經(jīng)典動畫,通過橫向?qū)Ρ葎赢嬛械慕巧?分析兩者之間的差異,提煉和挖掘兩國的文化對動畫產(chǎn)生的影響,探求中國動畫落后的原因,希望借由學習國外的成功經(jīng)驗,對中國動畫在觀念更新和形象創(chuàng)意上能夠有更為深遠的指導意義。在本文的結語部分,對我國動漫產(chǎn)業(yè)的發(fā)展提出了幾點建議,要追求形象的真實性,改變傳統(tǒng)觀念,拓寬受眾范圍,迎合觀眾的審美需求,樹立國人自己的動畫形象品牌。
[Abstract]:Animation image is the soul of animation, in the animation production process, the role of modeling design occupies an extremely important position.A successful animated film must have good character modeling, in order to fully show the story of the film and typical characters in the typical environment.Excellent animation image is not only artistic, but also of great commercial value.Animation, as a special form of artistic creation carrying cultural ideology, has been concerned and loved by the audience since its birth. With the rapid development of animation technology and the increasing change of animation content, animation industry chain is gradually formed and mature.Animation image is the key to the development of animation industry chain in China.Animation has a long history and is deeply influenced by national culture.Now, in the era of coexistence with American and Japanese animation powers, Chinese animation has been constantly imitating and repeating foreign excellent animation, gradually losing its own style.Foreign style, however well imitated, lacks a deeper understanding of culture and can only be seen on a superficial surface, similar in shape but not in spirit.We should reflect on the various reasons for the loss of national style and aesthetic value in contemporary animation creation, and continue to persist in the nationalization and localization of works in the future animation creation, and improve the quality of domestic animation creation.This paper uses analogy method to analyze the character image in the Chinese and American classic animation films, explores the characteristics and cultural roots of its image shaping, analyzes the artistic characteristics of the animation image elements, and compares the animation images of the two countries.Using Marxist view of history and aesthetics to explore the cultural roots of the differences in animation images between the two countries.The thesis consists of five parts: in the first chapter, the concepts of "animation" and "animation image" are expounded, and the development course of animation between China and the United States is combed, and the artistic features of animation and its cultural significance are put forward.In the second chapter, the author analyzes the artistic and symbolic characteristics of the classic image from the aspects of character, behavior and lines of the animation image, and the third, fourth and fifth chapters are the key points and difficulties.In the third chapter, the author compares the differences of Chinese and American animation images in innovation consciousness, and draws the conclusion that only creative animation can achieve success, and then, in the fourth and fifth chapters, the value orientation and aesthetic value of Chinese and American culture are expounded.This paper gives an example of the representative and illustrative classic animation, analyzes the differences between the two, extracts and excavates the influence of the cultures of the two countries on the animation, and explores the reasons for the backwardness of the Chinese animation through the horizontal comparison of the characters in the animation.It is hoped that by studying the successful experience of foreign countries, it will have more profound guiding significance for Chinese animation in concept renewal and image creativity.In the conclusion of this paper, some suggestions are put forward for the development of animation industry in China. We should pursue the authenticity of the image, change the traditional concept, widen the range of the audience, cater to the aesthetic needs of the audience, and set up our own brand of animation image.
【學位授予單位】：浙江師范大學
【學位級別】：碩士
【學位授予年份】：2012
【分類號】：J954

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本文編號：1723607