本文選題：手機(jī)媒體　切入點(diǎn)：數(shù)字動畫　出處：《齊齊哈爾大學(xué)》2012年碩士論文

【摘要】：手機(jī)媒體，是繼報紙媒體、電視媒體、廣播媒體、網(wǎng)絡(luò)媒體之后，被世人稱為“第五媒體”的新媒體，由于其融合了其他媒體的優(yōu)勢，并以其獨(dú)特的移動性、交互性特征，成為了新媒體時代領(lǐng)軍媒體。計(jì)算機(jī)技術(shù)、互聯(lián)網(wǎng)技術(shù)和無線通訊技術(shù)三大技術(shù)的融合，使數(shù)字技術(shù)飛速發(fā)展。以數(shù)字技術(shù)為載體的產(chǎn)業(yè)也同時迅速發(fā)展并壯大，這里尤其以被稱之為朝陽產(chǎn)業(yè)的動漫產(chǎn)業(yè)為代表，并引領(lǐng)著當(dāng)代文化產(chǎn)業(yè)的快速發(fā)展。數(shù)字動畫以其特有的豐富多彩的表現(xiàn)形式備受人們的關(guān)注，尤其是受到當(dāng)代年輕人的喜愛。而數(shù)字動畫與手機(jī)媒體的結(jié)合，使得手機(jī)媒體的通信功能被逐漸淡化，而結(jié)合了各種“文化資源”與最新的數(shù)字技術(shù)的娛樂功能和服務(wù)功能成為了手機(jī)媒體焦點(diǎn)。 本文首先對手機(jī)媒體進(jìn)行簡要的概述，從媒介角度、媒體角度、技術(shù)角度和商業(yè)價值角度明確了手機(jī)媒體的概念。對手機(jī)媒體的發(fā)展?fàn)顩r做了簡單的總結(jié)，從中可以看出手機(jī)媒體發(fā)展的基本脈絡(luò)。通過對具體數(shù)據(jù)的分析，，對手機(jī)媒體的當(dāng)前的使用狀況給與說明。其次通過對與手機(jī)和動畫相關(guān)概念的對比分析，界定了本文所研究的手機(jī)動畫這一概念的內(nèi)涵，明確了本文的研究內(nèi)容。對影視動畫制作流程的簡單介紹，是為了對手機(jī)媒體中的數(shù)字動畫的闡述做鋪墊。對于手機(jī)中數(shù)字動畫的特性的分析是本文的重點(diǎn)，通過與傳統(tǒng)影視動畫的對比，從表現(xiàn)形態(tài)、生產(chǎn)方式、傳播方式、欣賞方式、動畫內(nèi)容、產(chǎn)業(yè)劃分等方面對手機(jī)動畫的特性給與闡述和探討。之后從幾個方面提出了手機(jī)動畫的不足之處。結(jié)合手機(jī)動畫的特性以及不足的分析，提出的幾點(diǎn)有關(guān)手機(jī)動畫在制作中應(yīng)該注意的幾點(diǎn)問題及建議，對手機(jī)媒體中數(shù)字動畫的制作以及數(shù)字動畫在手機(jī)媒體上的發(fā)展方向有一定的參考價值。 以交互性、移動性為特點(diǎn)以娛樂服務(wù)及信息服務(wù)為目的的手機(jī)媒體逐漸得到普及，并備受年輕人的喜愛，數(shù)字動畫在手機(jī)媒體中應(yīng)用領(lǐng)域的拓寬，也使得傳統(tǒng)動畫的藝術(shù)的內(nèi)涵在擴(kuò)大，動畫藝術(shù)的表現(xiàn)形式會更加完善和豐富，也給動漫產(chǎn)業(yè)的發(fā)展帶來了無限商機(jī)。
[Abstract]:The mobile phone media, after the newspaper media, television media, broadcast media, network media, is called the "fifth media" by the world. Because it combines the advantages of other media, and with its unique mobility, interactive characteristics,Become the new media era leading the media.The combination of computer technology, internet technology and wireless communication technology makes digital technology develop rapidly.Digital technology as the carrier of the industry is also rapidly developing and growing, here is called the sunrise industry of animation industry as a representative, and lead the rapid development of contemporary cultural industry.Digital animation has attracted much attention for its rich and colorful forms, especially among young people.With the combination of digital animation and mobile media, the communication function of mobile media is gradually desalinated, and the entertainment function and service function of the combination of various "cultural resources" and the latest digital technology become the focus of mobile media.Firstly, this paper gives a brief overview of mobile media, and clarifies the concept of mobile media from media, media, technology and commercial value.The development of mobile media to do a simple summary, from which we can see the basic development of mobile media.Through the analysis of specific data, the current use of mobile media to explain the situation.Secondly, by comparing and analyzing the concepts related to mobile phone and animation, this paper defines the connotation of the concept of mobile phone animation studied in this paper, and clarifies the research content of this paper.The brief introduction to the production process of film and television animation is to lay the groundwork for the elaboration of digital animation in mobile media.The analysis of the characteristics of digital animation in mobile phone is the focus of this paper, through the comparison with traditional film and television animation, from the form of expression, the mode of production, the way of dissemination, the way of appreciation, the content of animation,Industry division and other aspects of mobile phone animation characteristics to be elaborated and discussed.After that, it puts forward the shortcomings of mobile animation from several aspects.Based on the analysis of the characteristics and shortcomings of mobile phone animation, this paper puts forward some problems and suggestions that should be paid attention to in the production of mobile phone animation.It has certain reference value for the production of digital animation in mobile media and the development direction of digital animation in mobile media.Mobile media, characterized by interactivity and mobility, which aims at entertainment services and information services, has been gradually popularized and loved by young people, and the application of digital animation in mobile media has been broadened.It also makes the connotation of traditional animation art expand, and the expression form of animation art will be more perfect and rich, which also brings unlimited business opportunities to the development of animation industry.
【學(xué)位授予單位】：齊齊哈爾大學(xué)
【學(xué)位級別】：碩士
【學(xué)位授予年份】：2012
【分類號】：J218.7

【引證文獻(xiàn)】

相關(guān)碩士學(xué)位論文 前1條

1 楊芳;動畫在智能手機(jī)娛樂功能中的運(yùn)用與研究[D];湖北工業(yè)大學(xué);2013年

本文編號：1713287