發(fā)布時(shí)間：2018-05-04 02:28

  本文選題：農(nóng)業(yè)科技期刊 + 廣告�。� 參考：《華中農(nóng)業(yè)大學(xué)》2006年碩士論文

【摘要】：本文以“廣告信息策劃——推動(dòng)農(nóng)業(yè)科技期刊的繁榮發(fā)展”為選題，在總結(jié)前人研究成果的基礎(chǔ)上，以信息傳播理論為出發(fā)點(diǎn)，通過對廣告信息的特點(diǎn)、農(nóng)業(yè)科技期刊廣告信息的傳播過程、廣告信息對農(nóng)業(yè)科技期刊的價(jià)值、農(nóng)業(yè)科技期刊作為廣告媒體的優(yōu)劣勢分析，得出廣告信息是農(nóng)業(yè)科技期刊信息的重要組成部分。并在此結(jié)論的基礎(chǔ)上，結(jié)合策劃理論，從廣告信息策劃本質(zhì)、廣告信息策劃要素、廣告信息策劃過程的角度進(jìn)一步論證，得出廣告信息策劃是一種優(yōu)化的期刊廣告經(jīng)營方式。通過對農(nóng)業(yè)科技期刊廣告信息策劃的實(shí)證分析，提出了農(nóng)業(yè)科技期刊廣告信息的優(yōu)化原理，即廣告信息策劃過程優(yōu)化原理和廣告信息策劃的原則優(yōu)化原理。并提出了廣告信息策劃實(shí)施的保障措施，即完善的廣告信息策劃機(jī)制和一專多能的策劃人才。 本論文的行文結(jié)構(gòu)如下： 第一章：前言。主要論述了開展本研究的目的和意義，對前人的相關(guān)研究工作作了分類和總結(jié)。 第二章：廣告信息是農(nóng)業(yè)科技期刊信息的重要組成部分。本章從廣告信息的特點(diǎn)出發(fā)，分析了農(nóng)業(yè)科技期刊廣告信息傳播的過程、廣告信息對農(nóng)業(yè)科技期刊的重要價(jià)值以及農(nóng)業(yè)科技期刊作為廣告信息傳播媒體的優(yōu)勢、劣勢以及外部環(huán)境顯示出的機(jī)遇與挑戰(zhàn)。 第三章：廣告信息策劃是一種優(yōu)化的廣告經(jīng)營方式。本章從廣告信息策劃本質(zhì)、廣告信息策劃要素、廣告信息策劃過程的角度，，對農(nóng)業(yè)科技期刊廣告信息策劃進(jìn)行深入分析。 第四章：廣告信息策劃的優(yōu)化原理。通過對農(nóng)業(yè)科技期刊廣告信息策劃的實(shí)證分析，在農(nóng)業(yè)科技期刊界率先提出了廣告信息策劃的優(yōu)化原理，即廣告信息策劃過程優(yōu)化原理和廣告信息策劃的原則優(yōu)化原理。 第五章：廣告信息策劃實(shí)施的保障措施。本章從農(nóng)業(yè)科技期刊廣告經(jīng)營的現(xiàn)實(shí)出發(fā)，研究認(rèn)為完善的廣告信息策劃機(jī)制和多方面能力的策劃人是廣告信息策劃實(shí)施的保障措施。 第六章：結(jié)語
[Abstract]:In this paper, the author chooses "Advertising Information Planning-promoting the Prosperity and Development of Agricultural Sci-tech Journals" as the topic, on the basis of summing up the previous research results and taking the information communication theory as the starting point, through the characteristics of advertising information, The communication process of advertising information in agricultural sci-tech periodicals, the value of advertising information to agricultural sci-tech periodicals, and the advantages and disadvantages of agricultural sci-tech periodicals as advertising media are analyzed. It is concluded that advertising information is an important part of agricultural sci-tech periodicals information. On the basis of this conclusion and combined with the theory of planning, it is further demonstrated from the point of view of the essence of advertising information planning, the elements of advertising information planning and the process of advertising information planning that advertising information planning is an optimized mode of periodical advertising management. Based on the empirical analysis of advertising information planning of agricultural sci-tech periodicals, this paper puts forward the optimization principle of advertising information in agricultural sci-tech periodicals, that is, the optimization principle of advertising information planning process and the principle optimization principle of advertising information planning. And put forward the guarantee measures of advertising information planning, that is, perfect advertising information planning mechanism and multi-skilled talents. The structure of this thesis is as follows: Chapter one: preface. The purpose and significance of this study are discussed, and the related research works are classified and summarized. Chapter two: advertising information is an important part of agricultural sci-tech periodicals. Based on the characteristics of advertising information, this chapter analyzes the process of advertising information dissemination in agricultural sci-tech periodicals, the important value of advertising information to agricultural sci-tech periodicals, and the advantages of agricultural sci-tech periodicals as advertising information dissemination media. Weaknesses and opportunities and challenges demonstrated by the external environment. The third chapter: advertising information planning is an optimized advertising management mode. From the point of view of the nature of advertising information planning, the elements of advertising information planning and the process of advertising information planning, this chapter makes an in-depth analysis of advertising information planning of agricultural sci-tech periodicals. Chapter four: the optimization principle of advertising information planning. Based on the empirical analysis of advertising information planning of agricultural sci-tech periodicals, the optimization principle of advertising information planning, that is, the optimization principle of advertising information planning process and the principle optimization principle of advertising information planning, is put forward first in the field of agricultural sci-tech periodicals. Chapter five: the safeguard measures of advertising information planning and implementation. Based on the reality of advertising management in agricultural sci-tech periodicals, the author thinks that the perfect mechanism of advertising information planning and the planner with various abilities are the guarantee measures for the implementation of advertising information planning. Chapter VI: conclusion
【學(xué)位授予單位】：華中農(nóng)業(yè)大學(xué)
【學(xué)位級別】：碩士
【學(xué)位授予年份】：2006
【分類號】：G237.5

【引證文獻(xiàn)】

相關(guān)期刊論文 前3條

1 金會(huì)平;翁麗;魏利平;;加強(qiáng)信息庫建設(shè) 促進(jìn)科技期刊的發(fā)展[J];現(xiàn)代農(nóng)業(yè)科學(xué);2008年05期

2 賈東;;淺議科技期刊的整體運(yùn)營[J];現(xiàn)代物業(yè)(中旬刊);2010年12期

3 李淑瓊;;農(nóng)業(yè)技術(shù)類期刊廣告經(jīng)營對策探討[J];云南大學(xué)學(xué)報(bào)(自然科學(xué)版);2011年S2期

相關(guān)碩士學(xué)位論文 前1條

1 甘可建;醫(yī)學(xué)科技期刊廣告市場開發(fā)研究[D];暨南大學(xué);2008年

本文編號：1841184