本文選題：社會化媒體　切入點：新媒體　出處：《浙江工業(yè)大學學報(社會科學版)》2014年04期 　論文類型：期刊論文

【摘要】：通過對國內(nèi)外有關社會化媒體的研究型論文的內(nèi)容分析,發(fā)現(xiàn)國內(nèi)外傳播學者對社會化媒體的研究存在顯著差異。在研究主體方面,通過合作方式發(fā)表的國外論文(尤其是多人合作的論文)顯著多于國內(nèi)論文;而受資助的國內(nèi)論文(尤其是受政府資助的論文)顯著多于國外論文。在研究方法方面,利用實證研究方法完成的國外論文顯著多于國內(nèi)論文,并且主要體現(xiàn)在對問卷調(diào)查、實驗法和觀察法這三種方法的利用。在研究內(nèi)容方面,國內(nèi)論文更多地集中在研究社會化媒體自身層面(尤其是關于"形態(tài)和技術問題"和"經(jīng)濟和產(chǎn)業(yè)問題"主題),而國外論文更多地集中在社會化媒體的受眾分析和傳播效果這兩大研究領域。
[Abstract]:By analyzing the contents of research papers on social media at home and abroad, it is found that there are significant differences in the research of social media between domestic and foreign communicators. The number of foreign papers published by cooperative means (especially those of multi-person cooperation) is significantly higher than that of domestic papers, while the number of supported domestic papers (especially those funded by governments) is significantly higher than that of foreign papers. In terms of research methods, The number of foreign papers completed by the empirical research method is significantly higher than that of the domestic papers, and it is mainly reflected in the use of the questionnaire, the experimental method and the observation method. Domestic papers focus more on the social media itself (especially on the topics of "form and technology" and "economic and industrial issues"), while foreign papers focus more on the audience analysis of social media. And the spread of the effect of these two areas of research.
【作者單位】： 上海交通大學媒體與設計學院;浙江工業(yè)大學圖書館;
【基金】：教育部人文社科研究資助青年項目(10YJC860017) 上海交通大學文理交叉項目(2014JCY08) SMC-晨星青年學者獎勵計劃(B類) 國家社科基金項目(13BTQ016) 浙江工業(yè)大學人文社科預研基金(Z20120266)
【分類號】：G206;G353.1
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本文編號：1640019