我國農(nóng)業(yè)科技圖書網(wǎng)絡(luò)營銷系統(tǒng)的構(gòu)建
[Abstract]:The construction of agricultural science and technology book network marketing system is a part of agricultural digital publishing system project of China Agricultural Science and Technology Publishing House. Through the research of this paper, a prototype system is designed for the agricultural science and technology book network marketing system, which aims to adapt to the development of the market economy and put forward new requirements for the agricultural science and technology book marketing, and increase the network marketing route for the agricultural science and technology book. To a certain extent, to solve the sales bottleneck of agricultural books. Have certain realistic meaning and use value. This study applies the theories of marketing, electronic commerce and network marketing, system design and development, analyzes the overall development situation of online bookstores at home and abroad, and analyzes several representative online bookstores. This paper summarizes the problems that should be paid attention to as the design of publishing house's online marketing system-simple and practical, convenient for users, under the principle of controlling development and maintenance cost as far as possible, emphasizing the function of communicating with users, and pushing service through information. Identify potential needs. In the process of system analysis and design, this paper mainly explores the following: first, it analyzes the particularity of agricultural science and technology books and the popularization and development trend of the Internet among agricultural science and technology book users in our country. It is considered that it is necessary, feasible and promising to construct the network marketing system of agricultural sci-tech books. Combined with the actual situation, the users of the agricultural science and technology book network marketing system are classified, and the system requirements and the functional requirements of all kinds of users are analyzed in detail. Second, the design of agricultural science and technology book network marketing system adopts the current mainstream three-tier structure mode of B / S, which realizes the separation of data, business and display, reduces the network traffic, and simplifies the work of the development process. The system has better security, portability and expansibility. Third, the system includes two subsystems, front display ordering system and background management system, using different landing pages. The system flow, use case and activity diagram are analyzed by modeling. The functions of the subsystem are further subdivided. The front desk system mainly includes four function modules: user registration and login, information display, book display and query, online book booking, as well as the basic functions of some websites. News and other information, books, orders and various system user management. For the core of the system-online book booking and order management, the timing diagram analysis is also carried out. Fourth, according to the actual needs of the system, the database design and interface design. It is not only convenient for users to operate, but also timely and effective access to all kinds of data generated and needed by the system. On the basis of the design and analysis of this study, the publishing house and Pingzhang Science and Technology Development Company cooperate to realize the system. The server platform is constructed by using the. Net Framework 3.5 environment, MS SQL Server 2005 database management system. Use Microsoft Visual Studio2005 development platform to develop and design. In the end, the paper takes China Agricultural Science and Technology Publishing House as an example to demonstrate and verify the realization of online book purchasing and order management.
【學(xué)位授予單位】:中國農(nóng)業(yè)科學(xué)院
【學(xué)位級別】:碩士
【學(xué)位授予年份】:2008
【分類號】:TP311.52
【參考文獻(xiàn)】
相關(guān)期刊論文 前10條
1 任明侖,楊善林;敏捷信息系統(tǒng)體系結(jié)構(gòu)的研究[J];合肥工業(yè)大學(xué)學(xué)報(bào)(自然科學(xué)版);2002年01期
2 宋榮興;企業(yè)管理信息系統(tǒng)建設(shè)探析[J];地質(zhì)技術(shù)經(jīng)濟(jì)管理;2000年06期
3 劉艷妮,張嚴(yán)峰,劉珠梅,張都應(yīng);關(guān)于推進(jìn)項(xiàng)目管理信息化建設(shè)的幾點(diǎn)建議[J];技術(shù)與創(chuàng)新管理;2004年04期
4 張友生,陳松喬;C/S與B/S混合軟件體系結(jié)構(gòu)模型[J];計(jì)算機(jī)工程與應(yīng)用;2002年23期
5 廖志英,董安邦;基于C/S和B/S混合結(jié)構(gòu)的管理信息系統(tǒng)運(yùn)行模式[J];計(jì)算機(jī)工程與應(yīng)用;2002年02期
6 烏家培;信息與知識的關(guān)系述評[J];情報(bào)資料工作;1999年01期
7 徐山鷹,劉智敏;MIS用戶界面設(shè)計(jì)中面向?qū)ο蠹夹g(shù)的應(yīng)用[J];系統(tǒng)工程理論與實(shí)踐;1997年04期
8 褚峻,巢乃鵬;中國網(wǎng)上書店發(fā)展模式研究[J];圖書情報(bào)工作;2000年08期
9 蘇廣利;我國網(wǎng)上書店的六大發(fā)展策略[J];圖書情報(bào)工作;2001年11期
10 劉杰;從亞馬遜網(wǎng)上書店的服務(wù)特征看中國網(wǎng)絡(luò)圖書館的構(gòu)建設(shè)想[J];圖書情報(bào)工作;2001年06期
,本文編號:2237046
本文鏈接:http://sikaile.net/wenshubaike/mishujinen/2237046.html