本文關(guān)鍵詞：實(shí)用商務(wù)英語(yǔ)綜合教程，由筆耕文化傳播整理發(fā)布。

圖書(shū)簡(jiǎn)介

　　《工業(yè)和信息化高職高�！笆濉币�(guī)劃教材：實(shí)用商務(wù)英語(yǔ)綜合教程（高級(jí)）》是套書(shū)的高級(jí)教材，，本教材編寫(xiě)了8個(gè)單元，以“項(xiàng)目引領(lǐng)、任務(wù)驅(qū)動(dòng)”的形式編寫(xiě)，每一個(gè)單元為一個(gè)項(xiàng)目，圍繞一個(gè)話題，內(nèi)容涉及商務(wù)廣告、商務(wù)合作、商務(wù)溝通、商務(wù)談判、跨文化交際、國(guó)際金融、世貿(mào)組織及全球化等，每個(gè)單元包括背景介紹、熱身討論、聽(tīng)說(shuō)訓(xùn)練、閱讀強(qiáng)化、語(yǔ)法復(fù)習(xí)、案例分析和實(shí)用寫(xiě)作7個(gè)模塊，并在各模塊中以任務(wù)的形式插入各種練習(xí)，全面培養(yǎng)學(xué)生聽(tīng)、說(shuō)、讀、寫(xiě)、譯的能力。
　　《工業(yè)和信息化高職高專“十二五”規(guī)劃教材：實(shí)用商務(wù)英語(yǔ)綜合教程（高級(jí)）》可以作為高職高專商務(wù)英語(yǔ)專業(yè)、國(guó)際貿(mào)易專業(yè)、國(guó)際商務(wù)專業(yè)的專業(yè)英語(yǔ)教材使用，也適合作為高職高專財(cái)經(jīng)類院校英語(yǔ)課程的公共教材。

Unit 1 Business Advertising
Listening & Speaking
Advertising New Products
Reading
Intensive Reading： How Marketers Target Kids
Fast Reading： The History of Advertising
Grammar & Usage
Nominal Clause 名詞性從句 16
Practical Writing
Letters of Introduction 介紹信

Unit 2 Business Cooperation
Listening & Speaking
Global Business Cooperation
Reading
Intensive Reading： Competition versus Cooperation
Fast Reading： Pan-Beibu Gulf Economic Co-operation Makes Common Prosperity
Grammar & Usage
Direct Speech and Indirect Speech 直接引語(yǔ)和間接引語(yǔ)
Practical Writing
Letters of Inquiry 咨詢信

Unit 3 Business Communication
Listening & Speaking
Communication Skills
Reading
Intensive Reading： Why Good Communication Is Important to Business
Fast Reading： Building Business Communication Bridges
Grammar & Usage
Attributive Clause 定語(yǔ)從句
Practical Writing
Letters of Apology 道歉信

Unit 4 Business Negotiation
Listening & Speaking
Negotiating Salaries &Prices
Reading
Intensive Reading： How to Succeed in a Business Negotiation
Fast Reading： Some Tips in Bargaining
Grammar & Usage
Adverbial Clause 狀語(yǔ)從句
Practical Writing
Letters of Thanks 感謝信

Unit 5 Intercultural Communication
Listening & Speaking
Entertaining a Foreign Client
Reading
Intensive Reading： Stumbling Blocks in Intercultural Communication
Fast Reading： Improving Intercultural Communication
Grammar & Usage
Subjunctive Mood 虛擬語(yǔ)氣
Practical Writing 104
Congratulation Letters 祝賀信

Unit 6 International Finance
Listening & Speaking
Exchanging & International Financial Organizations
Reading
Intensive Reading： Some Basic Concepts about International Finance
Fast Reading： International Monetary Relations
Grammar & Usage
Subject-Verb Concord 主謂一致
Practical Writing
Letters of Resignation 辭職信

Unit 7 World Trade Organization
Listening & Speaking
Impacts of WTO Entry
Reading
Intensive Reading： Principles of the WTO's Trading System
Fast Reading： Shanghai's WTO Affairs Consultation Center
Grammar & Usage
Stress Sentence Pattern 強(qiáng)調(diào)句型
Practical Writing
Manuals and Instructions 說(shuō)明書(shū)

Unit 8 Globalization
Listening & Speaking
Impacts of Globalization
Reading
Intensive Reading： Is Globalization on the Retreat in 2011
Fast Reading： Land of the Rising Sushi
Grammar & Usage
Inversion 倒裝句
Practical Writing
Business Report 商務(wù)報(bào)告
Vocabulary

  本文關(guān)鍵詞：實(shí)用商務(wù)英語(yǔ)綜合教程，由筆耕文化傳播整理發(fā)布。