Introduction介紹

時(shí)尚博客是一個(gè)在線雜志，人們可以寫文章和分享關(guān)于時(shí)尚的話題涵蓋時(shí)尚產(chǎn)業(yè)，服裝，，和個(gè)人的不同層次的風(fēng)格：從國(guó)際知名品牌到未知的新設(shè)計(jì)師（cabrer，2013）。第一個(gè)時(shí)尚博客出現(xiàn)在2000年初。到2006，時(shí)尚相關(guān)博客的數(shù)量從幾十到幾百全球，而且數(shù)量呈穩(wěn)步上升趨勢(shì)。時(shí)尚博客可以由專業(yè)的博主和業(yè)余博主撰寫，在許多方面，如真實(shí)的懺悔，無(wú)恥的要求，魔鬼的主張，等等。最著名的時(shí)尚博客Fashionista.com，Sartorialist普倫多拉時(shí)尚和預(yù)算。時(shí)尚博客已顯著改變時(shí)尚行業(yè)僅僅在幾年內(nèi)，時(shí)尚相關(guān)的博客提供在線讀者一種全新的方式來(lái)趕上時(shí)尚潮流（grechen，2014）。Fashion blog is as an online journal in which people can write posts and share thoughts about fashion topics covering the fashion industry, clothing, and personal style of various levels: from internationally renowned brands to unknown new designers (Cabrer, 2013). The first fashion blog appeared at beginning of the year of 2000. By 2006, the number of fashion-related blogs was grown from several dozens to hundreds worldwide, and the number showed a steadily upward trend. Fashion blog can be written by professional blogger and amateur blogger in many aspects, such as True Confessions, Outrageous Claims, Devil’s Advocate, and so on. The most famous fashion blogs include Fashionista.com, The Sartorialist, The Budget Fashionista, and Splendora. The fashion blogging has significantly changed the fashion industry within only a few years, fashion-related bloggers provide online readers a completely new way to catch up with fashion trends (Grechen, 2014).

Upsurge of the Fashion Bloggers時(shí)尚博客熱潮

The fashion blogging industry explodes at an unprecedented speed and there is an increasingly rising numbers in fashion blogs.

The booming of fashion blogs reflects the self-expression demands of those who are engaged in the fashion industry, outsiders, people who acquire a lot about fashion and people who have a desire to work in the industry. In digitalisation time, everybody can be a writer creating hundreds or even millions of views within just 24 hours. The blogosphere creates ways for ordinary people to participate in the ‘elite’ fashion world. In 2007, Robin Givhan, who is a fashion writer and former blogger winning the Pulitzer Prize pointed out in Harpers Bazaar that“The rise of the fashion blogger has evolved fashion from an aristocratic business dominated by omnipotent designers into a democratic one in which everyone has access to stylistic clothes…the average people, too often estranged from fashion, is now taking ownership of it” (Givhan, 2007). 

Influence of Fashion Blogging on Online Readers 時(shí)尚博客對(duì)網(wǎng)絡(luò)讀者的影響

Compared with fashion-focused magazines and television shows, fashion blogs are easier to be accessed and updated. The choices for the online readers become diversified. Online fashion blogs make everything possible, it allows readers to view the latest photos of street style and updated high-level fashion shows. The diversified distribution of fashion information makes the online readers easier to participate in and hear different voices (Mendola, 2014).
Interaction on the blog itself is also important. Fashion Bloggers need to be able to create relationships with the online readers, evaluate the status of their readership, and also feedback from the readers. “If you want to become more influential with your online community, focus on providing value, building strong relationships with your followers and other trusted bloggers” (Redsicker, 2013). 
Another influence is that the online readers’ artistic accomplishments would be gradually formed and humanities have been greatly enhanced through fashion blogs. When the online readers begin to focus on fashion, and positively involve themselves into the dissemination and discussion of fashion, the philosophical thoughts of arts would be deepened and the humanity spirits and aesthetic appreciation would be sublimed (Nichols, 2010). 

Advantages and Development of Fashion Blogging時(shí)尚博客的優(yōu)勢(shì)與發(fā)展

Fashion blogging is currently transformed from a divertive hobby into a practical new media form. Many big media organizations have started fashion blogs and fashion blogs are increasingly an important part of a mainstream fashion press. A study carried out by the Biz360 Community showed that more than 53% of contents of the New York City Fashion Week were from online essays and fashion blogs (Zeeshan, 2013). According to Arnold 2012, large fashion magazines have made connections with fashion bloggers that they felt provided the same voice and style the magazines were trying to convey (Grechen, 2014).

Fashion blogs have an increasingly rising influence in the industry. Fashion bloggers have entered the industry while promoting trends and create fashion icons independent from major fashion brands. Constance White, who is a former fashion journalist and the style director of E-bay analyzes that fashion blogosphere allow every ordinary people, no matter what races, genders they are and what social standing they belong to, to take ownership in the fashion world (Corcoran, 2006). 
Fashion blogging rapidly becomes a new media business with high profit, mixed with independent blogs, as well as well-funded fashion blogs, it takes a dominant position on network. The Budget Fashionista, which has earned $600,000 yearly is a typical example of a commercially successful independent fashion blog (Nichols, 2010). 

Conclusion總結(jié)

By analyzing the rise, the impact and the advantages of fashion blogging, conclusion can be made that the explosion of fashion blogging is beneficial for online readers. The fashion blogging has risen to become a popular medium start with a strong, consistent and original voice, and utilize tools to connect to the online readers. It allows online readers to share and accelerate new trends more than other fashion mediums to a greater extent, the fashion industry has been changed into a more global, influential and accessible business. 

References文獻(xiàn)

Cabrer, P. (2013). How to: create a successful fashion & beauty blog.

Corcoran, C. T. (2006). The blogs that took over the tents. 
Givhan, R. (2007). Everyone’s a fashion critic.
Grechen R. (2014). How much are your readers worth. 
Mendola, M. (2014). Blogging in the fashion industry: a descriptive study of the use of the two-step flow communications theory by professional and citizen bloggers to become opinion leaders. 
Nichols, M. (2010). Bloggers carry growing fashion industry influence.
Redsicker, P. (2013). Blogs outrank social networks for consumer influence: new research. 
Zeeshan, M. (2013). From an advertising standpoint 2013.

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