mba碩士課程作業(yè)：Apple’s iPhone Marketing Analysis
發(fā)布時間：2017-02-13 08:12
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Apple’s iPhone Marketing Analysis蘋果的iPhone營銷分析
作為世界上最有價值的公司之一，每個新產(chǎn)品發(fā)布和其營銷策略吸引了普遍的注意。 在蘋果，電腦，iPod touch，iPhone，iPad和手表等所有產(chǎn)品系列中，，iPhone產(chǎn)品線一直是蘋果最重要的知名品牌之一。 本文將從PESTEL和SWOT的角度對蘋果的iPhone營銷情況和策略進行簡要分析。As one of the world’s most valuable companies, each new product release and its marketing strategy attract universal attention. Among all the product series of Apple, computer, iPod touch, iPhone, iPad, and watch, etc., the iPhone product line has been one of the most important and famous lines of Apple. This essay will give a brief analysis of Apple’s iPhone marketing situation and strategies from the aspects of PESTEL and SWOT.
SWOT ANALYSISSWOT分析
Strengths優(yōu)勢
1. High level of brand reputation, customer loyalty, and customer satisfaction. Different from Android phones, which tend to pursuit fancy and new technology, Apple’s iPhone focuses on the most stable, friendly and scientific user experiences.Along with fashion outlook, these make one the most outstanding and obvious strength of Apple’s iPhone.
Opportunity 機會
PESTEL ANALYSISPESTEL分析
References文獻
本文編號：242328
作為世界上最有價值的公司之一，每個新產(chǎn)品發(fā)布和其營銷策略吸引了普遍的注意。 在蘋果，電腦，iPod touch，iPhone，iPad和手表等所有產(chǎn)品系列中，，iPhone產(chǎn)品線一直是蘋果最重要的知名品牌之一。 本文將從PESTEL和SWOT的角度對蘋果的iPhone營銷情況和策略進行簡要分析。As one of the world’s most valuable companies, each new product release and its marketing strategy attract universal attention. Among all the product series of Apple, computer, iPod touch, iPhone, iPad, and watch, etc., the iPhone product line has been one of the most important and famous lines of Apple. This essay will give a brief analysis of Apple’s iPhone marketing situation and strategies from the aspects of PESTEL and SWOT.
SWOT ANALYSISSWOT分析
Strengths優(yōu)勢
1. High level of brand reputation, customer loyalty, and customer satisfaction. Different from Android phones, which tend to pursuit fancy and new technology, Apple’s iPhone focuses on the most stable, friendly and scientific user experiences.Along with fashion outlook, these make one the most outstanding and obvious strength of Apple’s iPhone.
Opportunity 機會
PESTEL ANALYSISPESTEL分析
References文獻
本文編號：242328
本文鏈接：http://sikaile.net/wenshubaike/caipu/242328.html
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