本文的目的是批判性地調(diào)查企業(yè)家心態(tài)的重要認知和行為方面，以確定其獨特的特點和區(qū)分企業(yè)家與其他個人的方式。企業(yè)精神已經(jīng)被管理和行為專家廣泛研究，并且在這個主題上發(fā)展了一個獨特的工作（Barringer＆Ireland，2010）。 Lazear（2004）提供了一個企業(yè)家作為一個開始一個新的冒險的人的描述。This essay aim to critically investigate the important cognitive and behavioural aspects of the entrepreneurial mindset in order to determine its distinctive features and the ways in which it distinguishes entrepreneurs from other individuals. Entrepreneurship has been extensively studied by management and behavioural experts and a distinct body of work has developed on the subject (Barringer & Ireland, 2010). Lazear, (2004), provides a description of an entrepreneur as a person who starts a fresh venture. This is a truly wide definition and equates, to my mind, a person who starts a new dry cleaning shop or a restaurant with Jeff Bezos, the founder of Amazon.com and Steve Jobs of Apple. 
Whilst such an assumption does nevertheless contain an element of truth, it shows that it is difficult to generalise conclusions on entrepreneurship because of the range of entrepreneurial activity and the diverse types of entrepreneurs (Barringer & Ireland, 2010). Research on entrepreneurship, among other things, attempts to address the reasons for development of entrepreneurship (Barringer & Ireland, 2010). Such research addresses issues like (a) the reasons behind the engagement in entrepreneurial activity by certain people, whilst others who are equally talented and dynamic do not do so, and again, (b) the reasons for the perception of entrepreneurial opportunities by some, although others are unable to do so (Brockhaus & Horwitz, 1986). ............

2. Behavioural Theories行為理論
3. Cognitive Theory認知理論
Heuristics啟發(fā)式
Entrepreneurial Expertise企業(yè)家專長
Effectuation效果  
Conclusions結(jié)論 
Reference參考

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本文編號：239542