--> 亞馬遜是最大的公司之一，提供在線商務(wù)服務(wù)。今天，作為世界上最成功的公司之一，亞馬遜聲稱尋求成為地球最以客戶為中心的公司.。為數(shù)百萬賣家、作者和開發(fā)者提供服務(wù)，，亞馬遜建議所有客戶都是公司唯一的考慮因素.。亞馬遜預(yù)計(jì)在未來持續(xù)增長的長期。

Contents
1.0 Introduction 2
2.0 Financial highlights 3
3.0 Financial analysis 3
3.1 Profitability ratios 3
3.2 Efficiency ratios 5
3.3 Liquidity ratios 5
3.4 Finance ratios 6
3.5 Cash ratio 7
3.6 Market price 8
4.0 Segmentations analysis & Q1-Q3 in 2016 9
5.0 Competitor analysis 10
6.0 Marketing 11
6.1 Product 11
6.2 Price 12
6.3 Place 12
6.4 Promotions 12
7.0 HRM analysis 12
8.0 Operations 14
9.0 Strengths and weaknesses 14
Reference 15
Appendix 16

1.0 Introduction 簡介
Background information
Amazon is one of the largest companies which provide services in online commerce. Today, as one of the most successful companies in the world, Amazon claims to seek to be the Earth’s most customer centric company. Providing services to millions of sellers, authors, and developers, Amazon suggests that all the customers are the only consideration in the company. And Amazon expects to grow sustainably in the future in the long term. 



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