本文是英國(guó)留學(xué)生作業(yè)，被選為本報(bào)告的兩個(gè)組織是美國(guó)的聯(lián)邦快遞（聯(lián)邦），和總部設(shè)在英國(guó)的香港上海匯豐銀行公司（匯豐銀行），本文將審慎評(píng)估這兩個(gè)公司所使用的業(yè)務(wù)和營(yíng)銷策略，并會(huì)詳細(xì)說(shuō)明，，這兩個(gè)組織已經(jīng)完成了他們目前的市場(chǎng)排名和這兩個(gè)公司在不久的將來(lái)可能捕捉到的市場(chǎng)潛力是什么。

1. Introduction:
The two organizations that have been selected for this report are the American based Federal Express (FedEx hereinafter), and the UK based Hong Kong Shanghai Banking Corporation (HSBC hereinafter). FedEx is recognized as the second largest player in the express delivery and logistics management services worldwide and presently has global presence either directly or through its partner organizations (FedEx, 2012). On the other hand, HSBC which is London based financial organization that extends commercial banking, investment banking as well as corporate banking in different parts of the world (HSBC, 2011). The firm is recognized as the market leader in the UK and one of the biggest financial service companies at a global level (About HSBC, 2012). This paper will critically evaluate business and marketing strategies used by these two companies and will elaborate that how these two organizations have accomplished their present market standings and what are the market potentials that these two companies could capture in the near future.

Table of Contents
1. Introduction: 3
2. FedEx: 3
2.1. Generic Business Level Strategies of FedEx: 3
2.2. Global Marketing Strategies: 4
2.3. Review of FedEx Strategies in UK: 4
3. HSBC: 5
3.1. Generic Business Level Strategies of HSBC: 5
3.2. HSBC Globalization Strategy: 6
3.3. Review of HSBC Strategies in UK: 6
4. Conclusion: 8
5. Works Cited 10