本文關(guān)鍵詞：IP改編電視劇的市場表現(xiàn)　出處：《當(dāng)代電視》2017年04期 　論文類型：期刊論文

  更多相關(guān)文章： IP 網(wǎng)絡(luò)小說 小說題材 江蘇衛(wèi)視 平均收視率 同名小說 北京衛(wèi)視 東方衛(wèi)視 小說作者 影視公司

【摘要】：正《何以笙簫默》在江蘇衛(wèi)視開播以后取得了高達(dá)1.48%的平均收視率;無獨有偶,另一部網(wǎng)絡(luò)小說改編電視劇《羋月傳》在東方衛(wèi)視和北京衛(wèi)視播出后也取得了令人稱贊的收視率。這類網(wǎng)絡(luò)小說改編電視劇取得成功的背后蘊含著一條清晰的發(fā)展脈絡(luò):同名小說首先成為網(wǎng)絡(luò)點擊量、搜索量冠軍,影視公司隨后購買相應(yīng)IP資源,制作方經(jīng)過改編后將熱門小說搬上熒屏。乘著IP熱的東風(fēng),一大批網(wǎng)絡(luò)小說改編電視劇取得了成功,除《何以笙
[Abstract]:Positive "Sheng Xiao Mo" in Jiangsu Satellite TV after the start of the television has achieved an average rating of up to 1.48%; Coincidentally. Another network novel adaptation TV series, "the biography of Mi Yue", has also achieved a praiseworthy ratings after it was broadcast by Dongfang Satellite TV and Beijing Satellite TV. Behind the success of this kind of network novel adaptation TV series, there is a clear hair behind it. Development of the context:. Novels of the same name first became the number of hits on the Internet. Search volume champion, film and television companies subsequently purchased the corresponding IP resources, the producers after the adaptation of popular novels on the screen, taking advantage of the IP fever, a large number of network novel adaptation TV series has been successful. Division
【作者單位】： 廊坊師范學(xué)院;
【分類號】：G229.2-F
【正文快照】： 《何以笙簫默》在江蘇衛(wèi)視開播以后取得了高達(dá)1.48%的平均收視率;無獨有偶,另一部網(wǎng)絡(luò)小說改編電視劇《羋月傳》在東方衛(wèi)視和北京衛(wèi)視播出后也取得了令人稱贊的收視率。這類網(wǎng)絡(luò)小說改編電視劇取得成功的背后蘊含著一條清晰的發(fā)展脈絡(luò):同名小說首先成為網(wǎng)絡(luò)點擊量、搜索量冠軍

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1 郭峰,丁振國;基于TCP／IP協(xié)議的校園網(wǎng)構(gòu)筑[J];電子科技;1996年02期

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